Marketing Specialist
Founded in 1906 as a manufacturer of writing instruments, MONTBLANC today creates exclusive products including watches, jewelry, writing instruments and leather goods which reflect our high demands with respect to culture, quality, design, tradition and craftsmanship. With more than 25 subsidiaries and 600 boutiques MONTBLANC is present all over the world.
MAIN PURPOSE
- The Marketing Specialist supports the execution of brand and retail-focused marketing initiatives, with a strong emphasis on events, in-store activations, and product launches.
- This role plays a key part in delivering impactful brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events, while supporting boutique traffic, brand visibility, and both new and existing client engagement.
KEY RESPONSIBILITIES
Key responsibility 1 – Brand Experience & Event Execution
- Support the planning and execution of brand experiences, including pop-ups, launch events, brand collaborations, and VIP/Press events.
- Coordinate with internal teams and external partners to ensure smooth event execution.
Key responsibility 2 – In-Store Activation & Retail Marketing Support
- Plan and execute in-store activations and boutique animations for brand campaigns and product launches, as well as ongoing boutique activities.
- Collaborate closely with the Commercial team and business partners to develop activations that increase client interest, boutique traffic, and sales opportunities.
- Produce boutique collaterals (POP, DM, etc.) and maintain ongoing communication with boutiques.
- Manage giveaway development and stock management.
Key responsibility 3 – Product Launch Support
- Prepare launch alerts by translating and localizing product information, and distribute relevant materials to boutiques.
- Coordinate cross-functionally to ensure timely and consistent launch execution.
Key responsibility 4 – Reporting & Operations
- Support internal reporting, including activation recaps and event summaries, to track KPIs and performance.
- Assist with budget follow-up and expense tracking related to marketing activations and events.
- Manage shipment requests and system processing, including PO handling and logistics follow-up.
Requirements
- Bachelor’s degree or above
- Minimum 3 years of experience in marketing
- Experience with global luxury brands is a strong advantage
- Fluent in English, both written and spoken
