Blake Crosley
Founder of ResumeGeni | Former VP of Design, ZipRecruiter
12 Years at ZipRecruiter, Now Building for Job Seekers
I spent 12 years at ZipRecruiter, rising from Design Engineer to VP of Design. I led teams that designed the interfaces used by over 110 million job seekers and built systems that processed 7 million resumes every month.
Working inside one of the largest hiring platforms, I observed how recruiters actually review resumes—the famous "6-second scan" is real. I conducted user research with both job seekers and hiring managers, studying what catches their eye, what ATS systems extract, and what gets overlooked.
That insider experience is why I built ResumeGeni. Most resume advice comes from people who've never worked inside a hiring platform. I bring a product designer's perspective —informed by years of watching actual recruiter behavior—to help you create resumes that communicate your value clearly.
What I've Learned About Effective Resumes
- The "6-second scan" is real - Through user research, I've observed how recruiters review resumes. If your resume doesn't communicate value instantly, you're passed over.
- Clear formatting matters - Industry research shows that clean, simple formatting gets better results than creative designs that may not parse well.
- Keywords need context - It's not just about having the right keywords. They need to appear in meaningful context that demonstrates actual experience.
- Quantified achievements stand out - Numbers catch the eye. "Increased revenue 40%" beats "responsible for sales growth" every time.
- User experience principles apply - A resume is a product. Apply the same UX principles: clarity, hierarchy, scannability, and clear calls to action.
How I Turn Hiring-Platform Experience Into Resume Guidance
The most useful resume advice usually starts before the writing. A candidate needs to know which evidence belongs on the page: scope, tools, outcomes, credentials, patient ratios, portfolio links, revenue numbers, incident response work, shipped systems, or whatever the role actually requires. ResumeGeni is designed around that first decision.
My background helps most when it narrows the question. Instead of asking "Can AI make this sound better?", the better question is "What does this application need to prove, and can the resume prove it honestly?" For a registered nurse, that may mean license status, unit type, patient load, EHR systems, and certifications. For a full-stack developer, it may mean frontend depth, backend ownership, database work, deployment, testing, and measured product impact.
That is why the site separates product tools, research pages, role guides, and company application guides instead of treating every page as the same kind of blog post. The coverage page shows which resources are ready to promote, the ATS methodology explains the checker, and specific guides show what evidence belongs in a particular application.
I also think resume advice should be useful before a candidate signs in or pays for anything. A public guide should help someone decide whether their document needs better structure, stronger evidence, clearer targeting, or a more specific role page. If the advice only says "optimize your resume" without showing what to change, it is not good enough to promote.
The pages I want people to cite are the ones that make a decision easier. The ATS checker explains the document-level problems. The research pages explain the method and its limits. The role guides show what evidence a candidate in that field should bring forward. The company guides connect resume preparation to the actual application path. Each page has a job; if it cannot do that job, it should not be treated as one of the site's strongest public surfaces.
What I Do Not Want ResumeGeni to Do
I do not want ResumeGeni to turn candidates into keyword-stuffed versions of a job description. I do not want the product to invent responsibility, seniority, credentials, or impact. And I do not want thin pages promoted only because they match a search phrase.
The useful work is more disciplined. A candidate should leave with a resume that is easier to scan, easier to parse, and easier to defend in an interview. If a claim cannot be supported by the candidate's actual work, it should be cut or rewritten until it is true.
That standard applies to the site too. ResumeGeni should point search engines and readers toward the pages with the clearest evidence: product tools, methodology, source notes, and role examples with enough detail to change the document. Pages that do not meet that bar should be improved, parked, or left out of the promoted spine.
My taste here is intentionally conservative. A smaller set of useful pages is better than a large set of interchangeable pages. The candidate should feel that each page respects their time and gives them a next action they can actually take.
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I built ResumeGeni to help job seekers create resumes that communicate their value clearly.
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The useful part of my background is not the title. It is the way hiring-platform product work translates into concrete resume decisions: what evidence to surface, which parser constraints matter, and when a page should not exist yet.