Blake Crosley
Founder of Resume Geni | Former VP of Design, ZipRecruiter
12 Years at ZipRecruiter, Now Building for Job Seekers
I spent 12 years at ZipRecruiter, rising from Design Engineer to VP of Design. I led teams that designed the interfaces used by over 110 million job seekers and built systems that processed 7 million resumes every month.
Working inside one of the largest hiring platforms, I observed how recruiters actually review resumes—the famous "6-second scan" is real. I conducted user research with both job seekers and hiring managers, studying what catches their eye, what ATS systems extract, and what gets overlooked.
That insider experience is why I built Resume Geni. Most resume advice comes from people who've never worked inside a hiring platform. I bring a product designer's perspective —informed by years of watching actual recruiter behavior—to help you create resumes that communicate your value clearly.
What I've Learned About Effective Resumes
- The "6-second scan" is real - Through user research, I've observed how recruiters review resumes. If your resume doesn't communicate value instantly, you're passed over.
- Clear formatting matters - Industry research shows that clean, simple formatting gets better results than creative designs that may not parse well.
- Keywords need context - It's not just about having the right keywords. They need to appear in meaningful context that demonstrates actual experience.
- Quantified achievements stand out - Numbers catch the eye. "Increased revenue 40%" beats "responsible for sales growth" every time.
- User experience principles apply - A resume is a product. Apply the same UX principles: clarity, hierarchy, scannability, and clear calls to action.
Career Timeline
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