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How to Get Hired at Sanrio

  • Sanrio is a 65-year-old Japanese IP licensor with roughly 1,200 employees and a portfolio anchored by Hello Kitty but increasingly diversified across Kuromi, Cinnamoroll, Pompompurin, My Melody, and the rotating Sanrio Character Ranking favorites.
  • The company is in the middle of a multi-year revival under third-generation CEO Tomokuni Tsuji, with record profits, accelerated international licensing, and aggressive investment in social, digital, VTuber, and metaverse content.
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