How to Apply to Nanit

Key Takeaways

Nanit is a mid-stage consumer IoT company making smart baby monitors, Breathing Wear, and a subscription platform, not a pure SaaS startup.
Headquarters in New York City, core engineering in Tel Aviv Israel — you should expect real cross-office collaboration, not a token remote setup.
Funding of roughly 100 million dollars total with a 2021 Series D led by GV gives runway but not unlimited margin, and the category is crowded.
The strategic pivot toward subscription revenue (Nanit+) is real and shapes hiring priorities, particularly in product, data, and retention-adjacent roles.
Competitive pressure from Apple, Google, Amazon, Eufy, Owlet, Cubo AI, and legacy brands means differentiation hinges on form factor, app experience, and trust.
The 2022-2024 period included headcount reductions, so ask direct questions about team stability, subscription milestones, and runway rather than assuming growth mode.
Privacy, safety, and not overclaiming medical benefit are cultural load-bearing values; candidates who treat compliance as an afterthought do not advance.
The ATS is Greenhouse, the interview process is structured and fast, and success depends on mission fit plus demonstrated consumer product craft.

About Nanit

Nanit is a consumer IoT company that makes smart baby monitors and a connected sleep/wellness platform for new parents. The flagship hardware is the Nanit Pro smart camera, an overhead-mounted 1080p camera designed to give a top-down view of a crib, paired with the Nanit App for live streaming, time-lapse memories, and sleep analytics. The company layers on the Nanit Plus floor stand, Breathing Wear garments that track breathing motion via the camera rather than a contact sensor, and a recurring Nanit+ subscription that unlocks deeper sleep insights and memory features. The company was founded in 2013 by Dr. Assaf Glazer, who serves as CEO and holds a PhD in computer vision with prior experience at Verint, along with co-founders Andrew Berman and Tor Ivry. Headquarters are in New York City, with a significant engineering presence in Tel Aviv, Israel, reflecting the founding team's roots and the computer-vision-heavy nature of the product. Headcount sits around 150-plus employees split across the two hubs, with product, design, marketing, and commercial roles concentrated in NYC and hardware, firmware, computer vision, and data science concentrated in Tel Aviv. Funding totals roughly 100 million dollars across multiple rounds, with a Series D of approximately 40 million dollars in 2021 led by GV (Google Ventures). Other investors include Jerusalem Venture Partners and Golden Gate Ventures. The capital structure reflects a company that has scaled past early-stage risk but operates in a category (consumer baby hardware) known for thin margins, which is why the strategic narrative has shifted toward subscription revenue and software differentiation. Candidates should go in clear-eyed about the category. The smart baby monitor market is crowded. Apple, Google, and Amazon can turn any Echo Show, Nest Cam, or iPad into a DIY monitor. Owlet is a direct peer with its smart sock, though it navigated a significant FDA enforcement episode in 2023 around medical-device framing. Cubo AI out of Taiwan, Eufy (owned by Anker, which has had its own camera-security controversies), and legacy players like VTech, Motorola, and Infant Optics all compete on price, features, or trust. Nanit's differentiation is the overhead-mount form factor, the app experience, and Breathing Wear as a non-contact alternative to wearables. Nanit is explicitly not a medical device and does not carry FDA clearance, which is a deliberate regulatory posture. The company reduced headcount during the 2022-2024 window as it refocused on subscription economics and software margin. Privacy is a first-order concern given the data involved (infants, sleep patterns, in-home video), so compliance with SOC 2, GDPR, and CCPA shows up repeatedly in engineering and product roles.

Application Process

1
Apply through Nanit's Greenhouse-hosted careers page, which lists roles for both
Apply through Nanit's Greenhouse-hosted careers page, which lists roles for both the New York City headquarters and the Tel Aviv engineering office with location clearly tagged.
2
Expect a recruiter screen within one to two weeks that covers your interest in c
Expect a recruiter screen within one to two weeks that covers your interest in consumer hardware or baby/parenting products, compensation expectations, and work authorization for the relevant country.
3
Hiring manager interview follows, focused on the specific craft of the role
Hiring manager interview follows, focused on the specific craft of the role — product sense for PM, system design for engineers, research rigor for data science, brand voice for marketing.
4
Technical loops for engineering typically include a coding or system-design roun
Technical loops for engineering typically include a coding or system-design round, a computer vision or embedded systems round for Tel Aviv roles, and a discussion of privacy and data handling given the sensitivity of the domain.
5
Product, design, and marketing candidates usually complete a portfolio or take-h
Product, design, and marketing candidates usually complete a portfolio or take-home exercise tied to a realistic Nanit scenario such as a subscription onboarding flow or a retention campaign for lapsed parents.
6
Cross-team panel interviews bring in peers from product, engineering, and commer
Cross-team panel interviews bring in peers from product, engineering, and commercial functions, and often include someone from the opposite office (NYC if you are Tel Aviv, or vice versa) to probe remote collaboration.
7
Executive or founder conversation is common for senior roles, including time wit
Executive or founder conversation is common for senior roles, including time with CEO Assaf Glazer or other leadership to assess mission fit with the parenting-and-sleep thesis.
8
References are checked thoroughly, with an emphasis on how you operated in small
References are checked thoroughly, with an emphasis on how you operated in small, resource-constrained teams and how you handled ambiguous consumer metrics.
9
Offers include base, equity, and standard benefits, with US and Israeli packages
Offers include base, equity, and standard benefits, with US and Israeli packages structured differently — ask explicitly about equity refresh policy, subscription revenue milestones, and any retention considerations given the 2022-2024 restructuring history.
10
Total timeline typically runs four to six weeks from application to offer, and c
Total timeline typically runs four to six weeks from application to offer, and can stretch longer for Tel Aviv engineering roles that require security clearances or coordination across time zones.

Resume Tips for Nanit

recommended

Lead with measurable consumer product outcomes — installs, activation rate, D30

Lead with measurable consumer product outcomes — installs, activation rate, D30 retention, subscription attach rate, churn reduction — rather than shipping cadence alone, because Nanit is a consumer subscription business.

recommended

If you have hardware, firmware, or IoT experience, surface it explicitly (BLE, W

If you have hardware, firmware, or IoT experience, surface it explicitly (BLE, Wi-Fi provisioning, OTA updates, device-cloud sync), since many applicants come from pure SaaS and do not know the hardware loop.

recommended

For computer vision or ML roles, list concrete models, datasets, and deployment

For computer vision or ML roles, list concrete models, datasets, and deployment targets (on-device vs cloud) and any work with video, pose estimation, or motion-based inference, which maps directly to Breathing Wear and sleep analytics.

recommended

Call out any work involving sensitive user data — infants, children, health-adja

Call out any work involving sensitive user data — infants, children, health-adjacent, biometrics — and name the compliance frameworks you operated under (SOC 2, GDPR, CCPA, COPPA).

recommended

Keep the resume to one page for individual contributors under ten years of exper

Keep the resume to one page for individual contributors under ten years of experience and two pages for senior or leadership roles; Nanit recruiters move fast and skim.

recommended

Use plain text and a clean single-column layout — Greenhouse parses reliably but

Use plain text and a clean single-column layout — Greenhouse parses reliably but rewards simplicity, especially when recruiters filter by keyword.

recommended

Mirror the exact job description language for must-have skills (for example the

Mirror the exact job description language for must-have skills (for example the specific cloud provider, framework, or analytics tool) so the role shows up in internal keyword searches.

recommended

Include genuine interest signals: parenting products, sleep science, connected h

Include genuine interest signals: parenting products, sleep science, connected home, or consumer hardware — but only if authentic, because the founder and leadership team can tell quickly when it is not.

recommended

Link a portfolio, GitHub, or writing sample where relevant; for design and marke

Link a portfolio, GitHub, or writing sample where relevant; for design and marketing, include work that shows restraint and polish rather than volume.

recommended

Quantify impact during constraint — layoffs, pivots, hiring freezes — since Nani

Quantify impact during constraint — layoffs, pivots, hiring freezes — since Nanit values people who delivered through the 2022-2024 consumer hardware downturn rather than only in easy conditions.

ATS System: Greenhouse

Nanit uses Greenhouse as its applicant tracking system, hosted at boards.greenhouse.io/nanit. Greenhouse is a structured-interview-focused ATS widely used by venture-backed consumer and technology companies, and it enforces scorecards and consistent rubrics across interviewers. This means every interviewer will be scoring you on a defined set of attributes rather than a free-form vibe check, and your resume text is parsed and keyword-indexed for recruiter searches.

Submit a plain-text-friendly PDF; Greenhouse parses cleanly but fancy multi-column layouts or embedded images degrade keyword extraction.
Answer every optional question thoughtfully, especially the 'Why Nanit?' and location or work authorization prompts, since these are used for filtering and scorecard context.
Use the exact job title and core technology keywords from the listing in your resume body so recruiter boolean searches surface your profile.
Add a concise cover note in the cover letter field even when optional — Nanit's smaller recruiting team reads them and it differentiates you from keyword-only matches.
Apply directly through the Nanit Greenhouse page rather than through LinkedIn Easy Apply when possible, because direct applications carry richer metadata into Greenhouse.
If you are referred, have the referrer submit through Greenhouse's referral flow so the attribution is recorded against the scorecard and the referral bonus triggers correctly.

Interview Culture

Nanit's interview culture reflects its dual identity as a New York consumer brand and a Tel Aviv engineering shop.

Conversations are direct, substantive, and often shorter than at large tech companies. Interviewers are typically senior people wearing multiple hats, and they will push on whether you have actually shipped consumer hardware or software to real parents rather than hypothetical users. Expect the mission thread to come up repeatedly. Nanit's product sits in a parent's most anxious moments — a newborn's first weeks, sleep regressions, breathing worries — and the team takes the emotional weight of that seriously. Candidates who frame the work as just another IoT product often do not advance. Candidates who can speak to the responsibility of being in the nursery, to privacy, and to the duty of not overclaiming medical benefit tend to resonate. Technical rigor is high but practical. Engineering interviews favor real debugging stories, on-call experience, and pragmatic system design over whiteboard trivia. Computer vision and ML interviews probe your intuition for messy real-world video, lighting conditions, and edge cases like occluded infants or multiple children in frame. Product and design interviews include an exercise tied to an actual Nanit surface, and you are expected to argue trade-offs, not just present a pretty mock. Cross-office collaboration is tested. Tel Aviv and New York run on overlapping but not identical calendars, so interviewers will probe how you work async, how you handle a five-to-seven-hour offset, and how you navigate cultural differences between Israeli engineering directness and NYC product-commercial norms. Candidates who cannot articulate this tend to struggle post-hire. Context for Israeli roles is important. The Tel Aviv office has operated through the Oct 2023 war and subsequent reserve duty callups affecting many engineers. Interviews are respectful of that reality and look for people who can sustain focus through disruption. Expect frank conversations about scheduling, reserve status, and team resilience rather than avoidance.

What Nanit Looks For

Genuine alignment with the parenting and sleep mission — not just interest in a cool tech product, but investment in the emotional stakes of infant care.
Consumer product instincts grounded in real data — DAU, retention curves, churn diagnostics, subscription attach — rather than ship-rate vanity metrics.
Hardware-software fluency or willingness to learn it quickly; most problems at Nanit span device, cloud, and app, and pure SaaS thinkers struggle.
Computer vision, ML, or sensor-data intuition for engineering and data roles, with specific experience in video, pose, or motion-based inference preferred.
Strong privacy and security mindset given the sensitivity of infant data, home video, and sleep patterns — anyone who waves off privacy as a compliance checkbox is a poor fit.
Comfort with resource constraints and the realities of a mid-stage consumer hardware company, including the margin pressure and the 2022-2024 workforce reductions.
Ability to operate across the NYC and Tel Aviv offices with empathy for time zones, cultural differences, and the current geopolitical context in Israel.
Craft and taste in whatever the role is — design polish, code clarity, copy precision, operational rigor — because small teams cannot hide mediocre work.
Low ego, high candor; Israeli engineering culture is direct, NYC leadership expects you to speak up, and passive-aggressive behavior is spotted quickly.
Durability through ambiguity, because the product, subscription, and competitive landscape all continue to shift.

Frequently Asked Questions

Where are Nanit's offices and is remote work an option?

Nanit is headquartered in New York City with a significant engineering office in Tel Aviv, Israel. Roles are typically tied to one of those hubs with hybrid expectations rather than fully remote, although some roles offer flexibility. Confirm the specific location requirement with the recruiter during the initial screen because it varies by team and seniority.

What ATS does Nanit use and where should I apply?

Nanit uses Greenhouse, hosted at boards.greenhouse.io/nanit. Applying directly through the Greenhouse page gives the recruiting team cleaner metadata than a LinkedIn Easy Apply submission. If you have a referral, ask the referrer to submit through the Greenhouse referral flow so attribution is recorded properly.

Is Nanit a medical device company?

No. Nanit is explicitly a consumer IoT product, not a regulated medical device, and it does not hold FDA clearance. This is a deliberate positioning choice, and it contrasts with peers like Owlet that faced FDA enforcement on medical-device claims in 2023. Expect interviewers to probe whether you understand and respect that boundary, because overclaiming medical benefit is a serious brand and regulatory risk.

How stable is Nanit after the 2022-2024 consumer hardware downturn?

Nanit reduced headcount during that window as it refocused on subscription economics and software margin, which was consistent with the broader consumer hardware market. The company has meaningful runway from its 2021 Series D and continues to ship product and subscription features. Candidates should still ask directly about team stability, subscription revenue milestones, and how decisions are made under continued margin pressure.

What is Breathing Wear and why does it matter to Nanit's strategy?

Breathing Wear is a garment with specific patterns that the overhead Nanit camera reads to infer an infant's breathing motion without requiring a contact sensor on the baby. It is a differentiator against contact-based wearables like Owlet's smart sock and is central to the premium Nanit+ subscription narrative. Many engineering, CV, and product roles touch Breathing Wear directly.

Who are Nanit's main competitors?

The competitive set spans several categories. At the premium consumer hardware end: Owlet, Cubo AI, and Eufy (owned by Anker). Among legacy players: VTech, Motorola, and Infant Optics. Among big tech DIY solutions: Apple (iPad monitor apps), Google (Nest Cam), and Amazon (Echo Show). Each threat profile is different, and Nanit's thesis is that the overhead form factor plus Breathing Wear plus subscription insight creates a defensible position.

How does Nanit handle privacy and data security?

Given the sensitivity of infant video and sleep data, privacy is a first-order engineering concern. Nanit operates under SOC 2, GDPR, and CCPA frameworks and takes incident response and data minimization seriously. Engineering and product roles will probe your privacy mindset in interviews, and candidates who treat it as a checkbox compliance task typically do not advance.

What should I expect working across the NYC and Tel Aviv offices?

Real cross-office collaboration with a five-to-seven-hour time zone offset. Expect meaningful overlap in NYC mornings and Tel Aviv afternoons, async written communication for the rest, and cultural adjustment between direct Israeli engineering norms and NYC product-commercial norms. Candidates who can articulate concrete async working habits tend to succeed. Also note the ongoing context of the Oct 2023 war and reserve duty callups affecting Tel Aviv staff, which the company handles with flexibility but which is a real factor.

What technical skills are most valued?

For the Tel Aviv engineering team: computer vision, machine learning on video and motion data, embedded systems, firmware, and cloud-device integration. For the NYC team: mobile (iOS and Android), backend services, subscription and billing systems, and data analytics supporting the subscription model. Across both: strong security and privacy instincts. Specific frameworks and languages vary by team, so read the job description carefully.

How long is the interview process and what does it typically include?

Four to six weeks from application to offer is typical. The process usually includes a recruiter screen, a hiring manager conversation, a technical or craft-specific round, a take-home or portfolio exercise for applicable roles, a cross-functional panel, and an executive or founder conversation for senior roles. References are checked thoroughly, especially regarding how you operated in small teams under constraint.

What compensation and equity can I expect?

Compensation is competitive for mid-stage venture-backed companies in NYC and Tel Aviv respectively, with base, equity, and standard benefits. Expect US and Israeli offers to be structured differently given tax and employment law differences. Ask explicit questions about equity refresh policy, vesting, strike-price context given the 2021 valuation environment, and any retention considerations tied to the 2022-2024 restructuring.

What are the biggest risks of joining Nanit?

Honest risks include: consumer hardware margin pressure, a crowded competitive field that includes well-resourced big tech and well-known peers, execution risk on the subscription transition, startup-normal volatility after the 2022-2024 reductions, and the operational reality of running a Tel Aviv office through ongoing regional conflict. The offsetting factors are a clear mission, a differentiated product, a meaningful investor base including GV, and a team with real domain expertise. Weigh both sides directly rather than assuming either full stability or high-risk startup conditions.

How to Apply to Nanit

Key Takeaways

About Nanit

Application Process

Resume Tips for Nanit

Lead with measurable consumer product outcomes — installs, activation rate, D30

If you have hardware, firmware, or IoT experience, surface it explicitly (BLE, W

For computer vision or ML roles, list concrete models, datasets, and deployment

Call out any work involving sensitive user data — infants, children, health-adja

Keep the resume to one page for individual contributors under ten years of exper

Use plain text and a clean single-column layout — Greenhouse parses reliably but

Mirror the exact job description language for must-have skills (for example the

Include genuine interest signals: parenting products, sleep science, connected h

Link a portfolio, GitHub, or writing sample where relevant; for design and marke

Quantify impact during constraint — layoffs, pivots, hiring freezes — since Nani

ATS System: Greenhouse

Interview Culture

What Nanit Looks For

Frequently Asked Questions

Open Positions

Related Resources

Similar Companies

Sources