Key Takeaways
- Alpargatas's primary careers portal is alpargatas.gupy.io, hosted on Gupy — Brazil's dominant ATS. Apply directly there; do not rely on third-party aggregators.
- Portuguese is the working language. A Portuguese-language resume and Portuguese fluency are required for Brazil-based roles regardless of how international the team appears.
- The company is publicly traded (B3: ALPA4) and controlled by Itaúsa via Cambuhy Investimentos. Expect Brazilian large-employer governance, structured salary bands, and a long-term, conservative culture overlaid on a creative consumer brand.
- Three primary geographies: São Paulo HQ (corporate, marketing, design, technology), Paraíba factories (industrial, supply chain, quality), and Brazilian retail (Havaianas and Osklen own-brand stores).
- Recent strategic context matters — the 2023 Rothy's exit and subsequent strategic reset, the U.S. Havaianas distribution scale-up, Osklen growth, and sustainability investments are all conversation-worthy in interviews.
- Authentic Havaianas brand affinity, dono do negócio ownership mindset, and cross-functional collaboration evidence are the three most consistently weighted soft criteria across roles.
- Build a complete Gupy profile, mirror job-description keywords in your resume, take the behavioral and cognitive assessments seriously, and answer knockout questions honestly to maximize ranking signal.
About Alpargatas
Application Process
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1
Visit the official careers portal at alpargatas
Visit the official careers portal at alpargatas.gupy.io — this is Alpargatas's primary recruiting platform. The corporate site at alpargatas.com.br/carreira links here. The portal is in Portuguese by default with English and Spanish locale options, but the substantive job descriptions, screening questions, and interview process are conducted almost entirely in Portuguese for Brazil-based roles.
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2
Create a Gupy candidate profile
Create a Gupy candidate profile. Gupy is Brazil's dominant ATS platform — used by hundreds of major employers including Itaú, Magazine Luiza, Ambev, and Natura — so a single account can be reused across many applications. Fill in your full profile (formação, experiência profissional, idiomas, competências) before applying, because incomplete profiles are de-prioritized by Gupy's ranking algorithm.
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3
Browse openings by location, área (functional area), and tipo de vaga (vaga efet
Browse openings by location, área (functional area), and tipo de vaga (vaga efetiva, estágio, jovem aprendiz, programa de trainee). Active locations typically include São Paulo (corporate), Santa Rita-PB and Campina Grande-PB (industrial), and Brazilian capitals where Havaianas and Osklen own-brand stores operate. Filter for PCD (Pessoa com Deficiência) roles if applicable — Alpargatas, like most large Brazilian employers, maintains dedicated PCD vacancies to comply with the Lei de Cotas.
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4
Submit your application directly through Gupy
Submit your application directly through Gupy. You will answer pre-screening questions (perguntas eliminatórias) covering language proficiency, willingness to relocate, salary expectations, and role-specific scenarios. Answer honestly — Gupy's matching algorithm scores you against the role and routes high-match candidates to recruiters first.
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5
Complete the Gupy-administered behavioral and fit assessments
Complete the Gupy-administered behavioral and fit assessments. Alpargatas commonly uses the Mapa Comportamental (a DISC-style behavioral profile), a short cognitive/raciocínio lógico test, and a values-fit questionnaire keyed to the company's pillars of paixão pela marca, sustentabilidade, and dono do negócio (ownership mindset).
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6
If shortlisted, expect a recruiter screening call (triagem) of 20-30 minutes in
If shortlisted, expect a recruiter screening call (triagem) of 20-30 minutes in Portuguese covering motivation, salary, notice period, and a high-level walkthrough of your CV. For corporate, technology, and marketing roles, English proficiency may be probed briefly during this call.
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7
Advance through 2-4 additional rounds depending on seniority: a hiring-manager i
Advance through 2-4 additional rounds depending on seniority: a hiring-manager interview focused on technical and functional fit; a peer or cross-functional panel; a case study or technical exercise (especially for analytics, marketing, supply chain, technology, and design roles); and a final interview with the area director or, for senior positions, a board-level executive. Retail store roles condense this into one or two rounds with a store manager and regional manager, typically including a brief role-play or scenario with a hypothetical customer.
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8
Receive an offer letter (proposta) via Gupy or email
Receive an offer letter (proposta) via Gupy or email. Brazilian offers specify the CLT regime, base salary, benefits package (vale-refeição, vale-transporte, plano de saúde, plano odontológico, seguro de vida), and PLR (profit-sharing) eligibility. Negotiation is acceptable but expected to be modest — Alpargatas operates within structured salary bands aligned to market surveys.
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9
Complete the admissão process, which includes pre-employment medical exam (exame
Complete the admissão process, which includes pre-employment medical exam (exame admissional), document submission (CPF, RG, CTPS, comprovante de residência, certificate of good conduct for some roles), and onboarding (integração) at the relevant site. For Paraíba factory roles, relocation assistance may be discussed if recruiting from outside the region.
Resume Tips for Alpargatas
Write your resume in Portuguese for any Brazil-based role
Write your resume in Portuguese for any Brazil-based role. Portuguese is the working language across Alpargatas's HQ and factories, and a Portuguese-language resume signals fluency immediately. Use a parallel English version only if the role explicitly requires English (international Havaianas team, certain technology and supply-chain positions) or if you are applying from outside Brazil.
Mirror the keywords in the Gupy job description
Mirror the keywords in the Gupy job description. Gupy ranks candidates by keyword overlap with the vaga before a recruiter ever sees the file, so phrases like 'gestão de PDV,' 'sell-out,' 'PLM,' 'planejamento de demanda,' 'manufatura enxuta,' 'BPCS/SAP,' or 'trade marketing' should appear verbatim if they appear in the posting and reflect your real experience.
Quantify retail and commercial achievements in Brazilian units
Quantify retail and commercial achievements in Brazilian units. Use R$ for revenue, percentages for sell-through and conversion, and absolute numbers for store traffic, SKU count, or wholesale accounts managed. Concrete examples: 'Aumentei o sell-out em 18% em 12 meses gerenciando 32 PDVs no Sudeste' or 'Geri carteira de R$ 4,2 milhões com 47 clientes-chave do varejo multimarca.'
For factory and supply-chain roles, lead with manufacturing certifications and m
For factory and supply-chain roles, lead with manufacturing certifications and methodologies recognized in Brazil's industrial sector: ISO 9001, ISO 14001, Six Sigma (Green/Black Belt), Lean Manufacturing, WCM (World Class Manufacturing), TPM, and OHSAS 18001 / ISO 45001. Alpargatas's Paraíba operations are large, complex, and certified, so process-improvement evidence reads strongly.
Highlight brand, design, or premium-fashion experience for marketing and Osklen
Highlight brand, design, or premium-fashion experience for marketing and Osklen roles. Alpargatas places real value on candidates who understand brand stewardship — name-drop specific campaigns you led, agencies you partnered with, and any work with iconic or heritage brands. For Osklen specifically, Brazilian fashion sensibility, sustainable fashion credentials, and luxury/premium retail experience are differentiators.
Showcase international exposure for HQ and Havaianas Internacional roles
Showcase international exposure for HQ and Havaianas Internacional roles. The U.S. distribution scale-up, European retail expansion, and Asia-Pacific growth all require people who have worked across markets. List languages with CEFR levels (Inglês: C1; Espanhol: B2), international experience explicitly, and any work with multi-country P&Ls or cross-cultural teams.
Keep the resume to 2 pages maximum (1 page for early-career and trainee candidat
Keep the resume to 2 pages maximum (1 page for early-career and trainee candidates). Brazilian recruiter convention favors a clean, single-column layout with section headers in Portuguese: Resumo Profissional, Experiência Profissional, Formação Acadêmica, Idiomas, Cursos e Certificações, and (optional) Voluntariado. Avoid photos for international submissions; for Brazilian retail roles, photos are still common but not required.
Use a consistent, ATS-friendly format
Use a consistent, ATS-friendly format. Gupy's resume parser handles standard Word and PDF formats reliably but struggles with multi-column layouts, embedded tables, text boxes, and graphics-heavy templates. Choose a clean serif or sans-serif typeface (Calibri, Arial, Garamond, or Inter), 10-11 pt body text, with section headings clearly demarcated. Save as PDF unless the job explicitly requests .docx.
Add LinkedIn and a portfolio link where relevant
Add LinkedIn and a portfolio link where relevant. For design, marketing, content, and product-management roles, a Behance, personal portfolio, or Notion case-study link matters. For technology roles, GitHub or a public project repository carries weight. Make sure your LinkedIn matches your resume — Alpargatas recruiters routinely cross-check.
Mention values alignment explicitly
Mention values alignment explicitly. Alpargatas publicly emphasizes sustainability (Conexão Consciente, recycled rubber, low-water dyeing), diversity and inclusion (with explicit racial-equity and PCD commitments), and Brazilian cultural heritage. A short summary or achievement that speaks to one of these — a sustainability project, a D&I initiative, a community partnership — strengthens your candidacy when the hiring manager reads the resume.
ATS System: Gupy
Alpargatas uses Gupy (alpargatas.gupy.io), Brazil's leading recruiting platform, as its primary applicant tracking system. Gupy is a Brazilian SaaS company headquartered in São Paulo and is the de facto standard ATS among large Brazilian employers including Itaú-Unibanco (Alpargatas's controlling shareholder group), Magazine Luiza, Ambev, Natura, Vivo, Localiza, and hundreds of others. The platform is built on a Next.js front-end with a Portuguese-first user experience (English and Spanish locales available), uses AI-driven candidate ranking based on keyword overlap and behavioral assessment fit, and integrates pre-screening assessments, video interviews, and reference checks into a single candidate flow. Gupy's matching algorithm is heavily weighted toward profile completeness, keyword match against the job description, and answers to the perguntas eliminatórias (knockout questions). For Alpargatas specifically, the Gupy instance hosts vacancies across all Brazilian sites — corporate São Paulo, Paraíba factories, and own-brand retail — and serves as the single front door for vaga efetiva (full-time), estágio (internship), jovem aprendiz (apprentice), and programa de trainee applications.
- Build your Gupy profile completely before applying — profile completeness is a meaningful ranking signal and a 70% complete profile will be ranked below a 100% complete profile with otherwise identical credentials.
- Answer perguntas eliminatórias honestly and exactly. Gupy uses knockout questions to filter candidates before recruiters see them; answering 'yes' to a willingness-to-relocate question you cannot honor wastes your time and the recruiter's, and Gupy tracks application history across employers.
- Mirror keywords from the job description in your resume and profile. Gupy's matching score is keyword-heavy — if the vaga lists 'gestão de equipe,' 'BI,' 'Power BI,' 'demand planning,' or 'WCM,' those exact terms should appear in your work history if you have done the work.
- Take the Mapa Comportamental and any cognitive assessments seriously and from a quiet environment. Alpargatas weights these in shortlisting decisions, particularly for trainee and internship programs, and you cannot retake an assessment for the same role.
- Upload your resume as a clean PDF, not a scanned image. Gupy's parser extracts structured fields (name, email, phone, education, employment) directly from the PDF text layer; image-based or graphics-heavy resumes parse poorly and may be flagged as low-quality.
- Set up Gupy job alerts (alertas de vaga) for Alpargatas with your target functional area and location filters. New vacancies are posted continuously, and early applications generally rank higher because the recruiter pool is smaller.
- Reuse one strong Gupy profile across the full Brazilian job market. Alpargatas, Itaú, Magazine Luiza, Natura, Ambev, and many others all run on Gupy, so investment in your Gupy profile compounds across applications.
Interview Culture
What Alpargatas Looks For
- Authentic passion for the Havaianas brand and Brazilian consumer culture. Alpargatas treats Havaianas as a national asset, and hiring managers genuinely look for candidates who can articulate why the brand matters and how they would steward it. Generic 'I love consumer goods' answers fall flat.
- Portuguese fluency at a working-professional level for Brazil-based roles. Reading, writing, and presenting in Portuguese — including in formal business contexts — is required for substantive participation in the company. English is a plus for international and technology roles but does not substitute for Portuguese.
- Dono do negócio (ownership) mindset. Alpargatas, influenced by Itaúsa's Itaú-derived management culture, prizes candidates who treat their scope as if they personally owned it, take initiative beyond the job description, and bring evidence-based proposals rather than waiting for direction.
- Cross-functional collaboration evidence. The company runs as an integrated consumer-goods operation where supply chain, commercial, marketing, and finance must coordinate constantly. Stories of leading or contributing to cross-functional initiatives — and naming the functions you collaborated with — matter more than individual hero work.
- Sustainability literacy and lived commitment. With the Conexão Consciente program, recycled-rubber initiatives, and growing ESG disclosure requirements (Alpargatas reports against GRI and SASB), candidates who can speak credibly to circular economy, life-cycle assessment, supplier sustainability, or social-impact program design have an edge.
- Industrial and operational discipline for factory-side roles. Paraíba operations are sophisticated manufacturing environments with World Class Manufacturing pillars, robust safety culture, and strong union relationships. Candidates need credible operational, engineering, or quality backgrounds with quantified results.
- Brazilian retail and trade-marketing fluency for commercial roles. Understanding of the multibrand wholesale channel (lojistas multimarca), the modernos (chain) channel, regional consumer differences (the Northeast Havaianas market behaves differently from the Southeast), trade-marketing levers, and PDV execution.
- Premium-fashion and luxury-retail credentials for Osklen roles. Osklen operates in a different competitive set from Havaianas — sustainable luxury, premium positioning, designer-led product development. Candidates with experience at premium Brazilian or global lifestyle brands stand out.
- Diversity, equity, and inclusion alignment. Alpargatas has made public commitments to racial equity, gender parity in leadership, and PCD inclusion. The company actively recruits through diverse-talent partners and probes for candidates' alignment with these values during interviews.
- Long-term tenure orientation. Itaúsa's controlling stake imposes a long-term horizon on the business, and Alpargatas's leadership team is heavy with multi-decade tenured executives. Candidates who present themselves as career-builders rather than 18-month resume-stops are favored, particularly for management track positions.
Frequently Asked Questions
Does Alpargatas use Gupy or LinkedIn for hiring?
Is Portuguese required to work at Alpargatas?
What is the salary range at Alpargatas?
Where are Alpargatas's main job locations?
Does Alpargatas hire remote or hybrid workers?
How long does the Alpargatas hiring process take?
What is Alpargatas's connection to Itaúsa, and how does it affect the culture?
Does Alpargatas offer trainee or internship programs?
What recent strategic moves should I know about for an interview?
What does Alpargatas look for in factory and supply-chain candidates in Paraíba?
Open Positions
Alpargatas currently has 2 open positions.
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Sources
- Alpargatas — Carreiras (Gupy Portal) —
- Alpargatas — Carreira (Corporate Site) —
- Alpargatas Investor Relations — Corporate Information —
- B3 — ALPA4 Listing Information —
- Itaúsa — Investimentos (Alpargatas controlling stake) —
- Havaianas — Sobre a Marca —
- Osklen — Sobre —
- Gupy — Plataforma de Recrutamento —
- Alpargatas — Reuters Company Profile (Rothy's exit, strategic reset) —
- Alpargatas — Sustainability and Conexão Consciente —