We Are Toyota
We are Toyota
Toyota’s success stems from vision and dedication to a set of common principles which were previously known as the ‘Toyota Way’.
The Toyota Way has been integral to our business since 2001. In 2020, we reimagined our 10 values, developing a new set of behaviours that we call ‘Our 6C’s’. These underpin the Toyota philosophy for local translation at Toyota GB.
Conscious Inclusion (Choice) - At the very core/heart of the 6Cs is the drive to create happiness for all –customers and our people. We call this inclusivity and when we get it right people make a conscious choice to work with us or do business with us because they feel heard, valued and belonging to something amazing
Courage - Our courage will allow us to welcome competition and stand up for our beliefs with honesty and integrity
Curiosity - Our natural curiosity and thorough observation through feelings will foster imagination and be the basis for strong partnerships
Creativity - Through creativity we will get better and continue our quest for improvement, so that we can shatter the impossible with new possibilities and truly innovate
Collaboration - In the world of One Toyota we aim to act for others, see things from each others perspectives by truly collaborating with people from diverse backgrounds, showing respect to people
Coaching - By coaching each other and feeling empowered to contribute, we will create room to grow and by thanking everyone along the way, we will champion everyone’s efforts
Our recruitment process also assesses a candidate’s potential, looking at the future capability to meet the rapidly changing expectations of our customers.
