Trade Marketing Analyst

Job Description

• Tactical Accountability: The analyst needs to be "in the trenches" with the sales team to audit their activity against the official promotional grid.
• Post-Campaign Analysis (PCA): Conduct deep-dive post-campaign and promotional analysis to measure ROI, incrementality, and customer behavior
• Execution Alignment: Not only build reports but use those numbers to adjust promotions; planograms and Point-of-Sale (POS) strategy immediately
• Reporting Automation: Design and maintain automated dashboards to replace manual reporting, ensuring real-time visibility into KPIs for stakeholders.
• Strategic Translation: Convert analytical findings into actionable sales strategies and "playbooks" that the sales team can execute on the ground.
• Commercial Feedback Loop: Act as the strategic pulse between marketing and sales, ensuring promotional learnings are cascaded effectively to drive future revenue. Tracking and reporting: Accountable for weekly, monthly and quarterly tracking of key metrics and KPI’s to inform compliance against plan
• Analytics to understand market dynamics affecting sales – i.e price and vol relationships between KC and competitor
• Nielsen reporting across share, sales, DPSM, and competitive landscapes • SOV tracking against DPSM (e.g. Silo) • Price compliance against committed promo grids Promotions: • Pre/post evaluations/reports and total promotional grid management

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