Specialist / Sr. Specialist - Marketing (Mumbai / Gurgaon)

Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

We are seeking an experienced and creative Marketing Specialist to join our dynamic marketing team. The ideal candidate will have a strong background in marketing communications, media engagement, event outreach, and

360-degree campaign management. This role requires a blend of strategic thinking, creativity, and operational excellence.

The candidate will be instrumental in driving ROI-focused campaigns, fostering partnerships with stakeholders,

media, and industry associations, and enhancing thought leadership in B2B marketing. A key focus will also be on

driving digital-led campaigns to amplify reach and engagement. Exposure to technology and AI-driven initiatives will

be an added advantage.

WHAT YOU'LL DO

• Marketing Communications: Develop and execute compelling marketing communication strategies.
• Craft clear, concise, and engaging content tailored to targeted audiences, including a decent emphasis on technology, AI, and digital transformation themes.
• Media, Event and Industry Engagement: The candidate must bring strong, existing media contacts; particularly with journalists and editors covering business, technology, consulting, and AI and a proven ability to leverage those relationships for coverage and placement.
• Identify the right journalists and associations to be connected with (including tech and AI ecosystem). Active relationships with key industry associations in the across industries or technology space.
• Identify and convert event opportunities into successful marketing initiatives. Manage events end-to-end from identification and planning through execution, post-event communications, and measurement. This includes industry conferences, closed-door roundtables, webinars, and leadership conclaves.
• 360-Degree Marketing Campaigns: Ideation and execution of innovative marketing campaigns for specific practice areas. Drive end-to-end promotion of BCG thought leadership pieces from report or POV publication through to media coverage, social amplification, event integration, and stakeholder distribution. Own this process, not just a part of it.
• Campaign management must be rigorous and end-to-end from brief and planning through execution, stakeholder coordination, reporting, and ROI measurement. The candidate should be comfortable owning a campaign independently from start to finish.
• The candidate must be tech-savvy and genuinely comfortable adopting new-age tools and platforms; including AI-powered tools (e.g. Claude, ChatGPT), marketing automation platforms, analytics dashboards, and content scheduling tools. Must not be hesitant to learn and experiment with new technology as it evolves.
• ROI and Metrics: Define objectives and success metrics for marketing initiatives. Analyse campaign outcomes and report on ROI to stakeholders.
• Stakeholder Management: Partner closely with senior consulting leaders to shape narratives, develop communication plans and translate complex business ideas into market-ready content

What You'll Bring

• Bachelor’s degree in marketing, Communications, Journalism, or a related field from a Tier-1 college.
• 5-8 years of experience in marketing, with a focus on communication and campaigns; ideally as a tech
• marketer or with exposure to AI/digital-led businesses or initiatives.
• Proficiency in MS Office (PowerPoint and Excel) and familiarity with tools like OneDrive, SharePoint,
• Tableau, PowerBI. Knowledge of photo and video editing software is a plus.
• Strong organizational skills and the ability to meet deadlines.
• Proven experience in marketing communication, media engagement, and event execution.
• Strong, existing media contacts especially with journalists and editors covering business, technology, and AI; are a key differentiator for this role
• Ability to develop innovative and engaging marketing strategies and content, with an understanding of  tech and AI-driven narratives.
• Exceptional written and spoken communication skills;  strong enough to produce publication-ready drafts, media pitches, and executive communications independently. Non-negotiable for this role.
• Strong understanding of B2B marketing strategies and lead generation techniques.
• Experience in leveraging data analytics to inform marketing strategies and measure performance.
• ROI-focused with a strong grasp of metrics and performance tracking.
• Tech-savvy and genuinely comfortable with new-age tools:  AI writing tools (Claude, ChatGPT), digital content platforms, analytics dashboards, CMS, and marketing automation. Must not be hesitant to pick up and experiment with new tools as they emerge.

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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