Nike

Senior Professional, Digital Marketing, GC - Converse

Shanghai, China Mainland May 15, 2026 Full Time Workday Recruiting

WHOM ARE WE LOOKING FOR?

The Digital Marketing Senior Professional is the owner for “content to commerce”, lead marketing x digital story telling on digital platform and performance media investment. The ideal candidate is curious and eager to learn & evolve, and a team player with good influence skill. You value the importance of content creativity ,consumer insights and expertize of know- how to execute performance media on Tmall/JD/WeChat. You understand digital eco system with holistic view, from daily operation to digital content planning


WHAT WILL YOU WORK ON?

Owner for “content to commerce”, lead marketing x digital story telling & GTM

You will:
 

  • Lead, and drive the Converse TM/JD/WeChat paid investment, build strategy & plan base on business target
  • Build and execute effective consumer-centered content to trigger consumer interests and deliver brand ,product differentiation in social and EC platform
  • Partner with digital operation team to deliver the business short term and long term goal altogether
  • Partner with brand creation team to drive effective EC communication assets
  • Assist team leader to initiate integrated digital launch plan



WHO WILL YOU WORK WITH?

You will engage with a diverse team of colleagues across: Digital team, brand marketing team ,merchant team as well as manage outside agencies and vendors.


What You Bring:
 

  • Bachelor's degree in Business, Marketing, Communications or related field
  • 6+ years of experience in Digital Marketing. Experienced working in social & digital  eco system,  rich knowledge on Tmall/JD performance media is a must
  • Deep understanding & experience in “know how” of managing investment
  • Strong insight of online client ,creating and feeding with relevant content with brand tone and manner
  • Acumen on data analysis and tracking, ability to learn and optimize with quick actions
  • Strong bilingual oral and written communication skills
  • Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for youth culture and creating meaningful connections between consumers and the Converse brand/business.

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How to Get Hired at Nike

  • Apply directly through nike.wd1.myworkdayjobs.com/nke and create a thorough Workday candidate profile — this is the single gateway for all Nike roles globally, and a complete profile ensures you're searchable by recruiters even for roles you haven't directly applied to
  • Decode Nike's category and acronym-heavy job titles before applying — understanding that 'NSW' means Nike Sportswear, 'APLA' is Asia Pacific & Latin America, and 'Athlete' is a retail sales associate ensures you're targeting the right roles and customizing your materials appropriately
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