Senior Marketing Analyst, Marketing Analytics - APAC (Sydney)

Senior Marketing Analyst, Marketing Analytics - APAC (Sydney)

The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals.

The EA Marketing Analytics team is looking for an analytics professional to take on the role of Senior Analyst in Sydney, Australia, reporting to the Director of Marketing Analytics. We are looking for someone who can take our analytics to a new level by digging into diverse data sets relating to our marketing campaigns, applying leading-edge data analytics techniques, extracting insights, creating data visualizations and communicating recommendations to our marketing partners in ways that create clarity, guide action, and bring impact. If you can combine this with a pioneering spirit, commitment to team success, and an interest for the video game industry, this might just be the right job for you.

Responsibilities:

• Leverage measurement toolkits to help stakeholders evaluate campaign effectiveness and ROI

• Select, process, and explore data from an array of internal and third-party data sources for marketing channels such as video, social media, websites, email, and more to find the signal in the noise.

• Create presentations with crisp data visualizations to tell compelling data stories to partners and influence the business. Distill quantitative insights into easy to digest and intuitive presentation form

• Work closely with APAC marketing partners to understand their needs and deliver data analysis to support decision-making that leads to improved marketing performance, ultimately becoming a trusted advisor.

• Take initiative, find opportunities to make business impact

• Approach analyses with minimal guidance and have structured, strategic thinking to design a plan before digging into data

• Collaborate across a global network of colleagues, with teamwork as a priority

• Manage multiple projects involving complex data collection, analysis and application

• Build on your enthusiasm for continuous learning and improvement

Qualifications:

• Bachelor’s degree in STEM (Science, Technology, Engineering, and Math) field or economics; Advanced degrees preferred. 

• 3-5 years relevant hands-on analytical experience, with ability to manage the analytical process and translate findings from the data into recommendations for our partners. Advantage for previous marketing analytics experience.

• Knowledge-of and practical experience with statistics, probability, and hypothesis testing.

• Strong SQL skills including experience querying complex datasets from a variety of multiple sources.

• Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models using methods like correlation analysis, regression modeling, cluster analysis.

• Curious and creative, you enjoy exploring data and finding the next big opportunity.

• Strong analytical, problem-solving, and critical thinking skills.

• Able to operationalize abstract questions into a quantitative investigation and tackle them in a data-driven manner.

• Strong communication skills - regular project updates, communication with and across teams, and analytical “storytelling”.

• Ability to work collaboratively as a team, and with other teams spread globally.

• You have the enthusiasm and motivation to challenge thinking and promote meaningful change.

• You view challenges as opportunities and enjoy solving problems and removing obstacles.

What’s in it for you? 

We want EA to be the ultimate destination to make great content and experiences. Everything we’re doing here is about creating a culture, environment, and company where you can do the best work of your career – so there’s that. There’s also:

• A health allowance, to go towards the cost of private health insurance for you and your family

• Life and salary continuance insurance

• An employee assistance program, including coaching and therapy sessions to support your wellbeing

• An inclusive parental leave policy that supports all parents and carers

• 17.5% annual leave loading – yes, we’ll pay you extra to take a break!

• Bonus end of year leave days – time off between Christmas and New Years, no annual leave necessary

• Volunteer leave and charitable donation matching

• A fitness reimbursement program – $$ to go towards your fitness expenses (memberships and at home equipment)

• A flexible work reimbursement program - $$ to go towards your working from home and/or commuting expenses

• Free EA games, of course!