Senior Associate/AVP, Digital Strategy & Initiatives Specialist, Digital Channel Management, Consumer Banking Group

Role Overview: We are seeking a Digital Banking Strategic Specialist responsible for delivering scorecard-linked strategic initiatives, championing department roadmaps, and leading digital acquisition and literacy efforts. This role requires a highly motivated individual with experience in digital banking, strategic planning, and cross-functional collaboration.

Key Responsibilities:

• Strategic Projects Delivery: Execute strategic initiatives from pre-login to post login experience across digital platforms
• Lead Digital Acquisitions and Enhancements: Develop and implement proactive digital acquisition strategies, expand customers base, usage and prevent digital attrition
• Lead Digital Literacy (Enablement & Adoption): Design and scale digital literacy programmes, monitor and analyse digital campaign performance across segments to boost digital usage
• Drive Digital Usage and Cross-sell: Develop and increase product holdings across digital platforms, including chatbot strategy
• Develop and drive Department Strategic Roadmap: Translate strategic plans into actionable initiatives, ensuring transformational rather than incremental improvements

Requirements:

• Bachelor’s degree in Business, Marketing, Technology, or related field
• Minimum 3 years’ experience in digital banking, strategic planning, or digital transformation roles
• Strong project management, analytical and communication skills
• Ability to work collaboratively across departments, influence and drive change
• Experience with project management, execution of strategic initiatives highly desirable

Personal Attributes:

• Proactive and results-driven, able to execute strategic projects
• Innovative mindset with a strong attention to detail
• Effective collaborator, and a problem solver
• Adaptable to dynamic, fast paced environment and overcome challenges

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