PR Manager
Job Title
PR ManagerJob Description
In this role, you have the opportunity to
Build a high growth business that will help improve the lives of millions of people in China, while advancing Philips marketing transformation as a global leader in Health Technology.
The purposes of this position are:
PR strategy supports the long-term goals of category growth and brand strength, with success measured by the extent to which Philips moves from being a nice-to-have to a must-have across its consumer product categories. Enhance category superior proposition to gain share of mind & share of voice among consumers.
He/ She plays an important role in ensuring world-class marketing by:
Help to establish PR strategy on PR framework that can well deliver brand strategy and proposition in China
Help to build a network of China local media & professional key opinion leaders and trend setters, to support ongoing PR efforts through speaking engagements and media commentary.
Work closely with RBU category to drive and elevate consumer experience to contribute on consumer scale and efficiency
Develop category content thinking with best-practice facilities to improve organization-wide marketing proficiency.
Communicate with global and BU marketing team to translate the strategies into PR & content strategy.
Execute PR initiatives and eventsand engage with media to maximize the band impact and elevate the recognition of consumers to Philips brand and product categories.
You are a part of
You will report to Philips Personal Health PR leader and collaborate with many other teams including RBU, Media, Social, Insights team etc.,.
To succeed in this role, you should have the following skills and experience
Strong expertise in product PR and new product launch communication
Excellent content and copywriting skills
Proven experience in event execution; IMC experience is a plus
Strong ownership with good collaboration spirit
Product PR proficiency & strong relationship with media, esp. social media
E2E mindset, self-driving, open-minded and welcome new initiatives and challenges
Maturity to independently manage projects and strong influence power
Entrepreneurial spirit, result-driven and strong analytical justification for all decisions;
Strong English and Chinese communication skills, both written and verbal;
In return, we offer you
A path towards your most rewarding career. Philips is growing its marketing capability enterprise wide. Succeeding in this market-based role in a complex environment will open many doors for your long term career, in other areas in Philips or otherwise. We also believe that we are at our best as a company when you are at yours as a person. Thus, we offer competitive health benefits, a flexible work schedule and access to local well-being focused activities.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
