Marketing Coordinator Beauty & Personal Care
marketing coordinator Beauty & Personal care
Our team currently has an opening for a Marketing Coordinator.
ROLE & RESPONSIBILITIES
Job Summary
As a Marketing Coordinator, you are a member of our Brenntag NA Beauty & Personal care Team. This role reports to the Strategic Marketing & Business Development Manager.
The Marketing Coordinator is responsible for the implementation of Brenntag’s marketing strategy, with a focus on email and social media activities in North America, managing engagement and interactivity with our audiences while implementing integrated campaigns. Executing on the Americas growth agenda, the Marketing Coordinator will leverage data, best-in-class technology and targeting strategies to find new customers driving customer acquisition and increasing market share.
Job rESPONSIBILITIES
Lead Management & Campaign Tracking
Track, manage, and qualify marketing leads from key channels including UL, SpecialChem, trade shows, and Google Ads
Create and maintain campaigns in Salesforce to support accurate lead tracking and reporting, including trade show lead capture and follow-up workflows
Collaborate with sales to ensure proper lead handoff and data integrity
Digital Campaign Execution
Execute marketing communications across platforms, including:
Social media posts
Email marketing campaigns
Campaign landing pages
Support campaign scheduling, deployment, and optimization to ensure consistency and performance
Website & Content Management
Manage website content updates, including:
Adding and maintaining ingredient listings in collaboration with supplier partners
Supporting updates to product or technical content
Administer website access portal, including:
Uploading and maintaining webinar content
Managing formulation libraries and gated resources
Reporting & Analytics
Track and report on key performance metrics across marketing channels, including:
Social media engagement
Email campaign performance (open rates, click-through rates, conversions)
Lead generation and conversion by source (UL, SpecialChem, events, digital campaigns)
Provide insights and recommendations to improve campaign performance and ROI
All other duties as assigned by management
Ideal PROFILE
eDUCATION AND EXPERIENCE
1 to 3 years of experience with marketing, especially digital marketing including email, social media and content creation, preferably in the chemical industry
Bachelor’s Degree in Marketing, Communications, Business Management or similar
Bilingual – English, French, Spanish, Portuguese a valid plus
Excellent verbal and written communication skills
Positive attitude, detail and customer oriented with good multitasking, organizational ability and attention to detail
Demonstrated problem solving and conceptual thinking abilities
Ability to work in a fast-paced collaborative environment
Good understanding of online marketing and major marketing channels
Proficient knowledge in Microsoft Office (Outlook, Excel, Word, PowerPoint)
Basic knowledge of social media platforms, Sprinklr, Pardot, website management, etc.
Experience specifically with Salesforce CRM and Salesforce Pardot is preferred
This role is Hybrid
National travel will be less than 10%
OUR OFFER
We aim to create an environment where the best people want to work, where they can turn their passion into their job and realize their full potential
Individual development, on-the-job training, and development programs designed to help our employees grow in their careers
Paid parental leave, educational assistance, paid-time-off, among other benefits
Various healthcare plan options as well as 401(k)
ABOUT BRENNTAG
Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 17,000 employees worldwide and operates a network of about 700 sites in 78 countries. In 2021, Brenntag generated sales of around 14.4 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. In the field of sustainability, Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, initially in the MDAX and since September 2021 in the DAX. In addition, the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information, visit www.brenntag.com.
INTERESTED?
We look forward receiving your application. Brenntag provides equal employment opportunities to qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other status protected by applicable federal, state or local law.
