Marketing Communications Specialist
This position is responsible for creating and distributing all organic content and internal marketing collateral; managing social media channels; and publishing web page content and public relations / external communications for Caesars Virginia.
Responsibilities
Leads property social media content collection, including producing, editing, and distributing across multiple platforms to grow audiences, awareness, and engagement.
Generates content that builds meaningful connections between our brand and our guests.
Collaborates with other departments and key players to produce and execute content.
Uses social media tools such as Sprout Social, CapCut, and Canva.
Moderates social media pages in line with Caesars Entertainment’s expectations and policies.
Creates and executes public relations campaigns that will generate positive coverage for Caesars Virginia.
Coordinates and leads familiarization visits from writers, editors, bloggers, influencers, and other media professionals.
Responds promptly and professionally to incoming requests for photography, video and general resort information.
Assists the General Manager and other leaders in formulating responses to media inquiries and addressing any emergencies.
Travels to media outlets in target markets, as needed, to pitch story ideas and generate media coverage.
Manages and grows an up-to-date list of travel media professionals, bloggers and other influential contacts.
Manages the organization's official media kit, including both in-print and online.
Maintains regular positive contact with members of the local media, tourism organizations, community leaders and other influential organizations.
Assists the marketing department with copywriting, advertorial content and proofing.
Assists with a variety of internal communication pieces as needed, including writing and editing company newsletters, memos, and email announcements.
Thinks quickly and communicates clearly in high-pressure and quick-changing situations.
Stays up to date with social media best practices, trends, and algorithm changes.
Executes research related to social media platform updates; identifies key findings and presents recommendations.
Delivers work on or before deadline.
Covers events and activations as needed.
Must have a positive attitude and flexibility to work with several departments and personalities at all levels of the organization.
Qualifications
Bachelor’s degree in related field and/or equivalent work experience preferred.
Previous casino experience a plus.
Candidate should be self-motivated; detail orientated and prioritize multiple tasks.
Excellent written skills with the ability to adapt and represent a variety of brand voices.
Other desired skills include time management skills, critical thinking, problem-solving, and presentation skills.
Experience managing online communities and/or platforms for brands.
Adobe Photoshop and Canva experience is a plus.
Must be at least 21 years of age
Salary: $50,000-$60,000 per year
ADDITIONAL REQUIREMENTS
Must be able to work flexible hours including evenings, weekends, and holidays as needed.
Must be able to speak, read, write and understand English.
Must be able to tolerate areas containing secondhand smoke.
Ability to maintain regular, predictable attendance according to schedule.
Must be able to maneuver to all areas of the casino.
Must be able to respond calmly and make rational decisions when handling guest and employee conflicts.
Must be able to work at a fast pace and in stressful situations.
Must be able to respond to visual and oral cues.
