Gerente de Negócios e Operações Principal
About this Position We are seeking a data-savvy and detail-oriented Media Specialist to join our dynamic Marketing team. In this role, you will bridge the gap between strategic media planning and performance analytics. You will be responsible for optimizing our media mix across traditional and digital channels while leveraging CRM insights to drive customer engagement and retention. What you´ll do. Media Planning Strategy Development: • Collaborate with COE team and media agency to develop integrated media plans aligned with overall marketing objectives and budget guidelines. • Research and identify optimal media channels (digital, social, OOH, IP, etc.) based on target audience insights and competitive landscape analysis. • Prepare comprehensive media flowcharts, scheduling calendars, and tactical briefs for internal stakeholders and external agencies. Media Data Analytics Processing: • Collect, clean, and consolidate media performance data from multiple sources, including agencies, social platforms, and EC teams. • Build and maintain dashboards to track key performance indicators (KPIs) such as impressions, CTR, CPM, search, and conversion rates. • Conduct deep-dive quantitative analysis to identify trends, anomalies, and opportunities for optimization within ongoing campaigns. • Translate complex data sets into clear, actionable insights for stakeholders. Media Effectiveness Post-Campaign Evaluation: • Lead post-campaign analysis (Post-Buy Analysis) to measure the true ROI and incremental lift of media investments. • Develop attribution models to understand the customer journey and the effectiveness of specific touchpoints. • Prepare end-of-campaign reports with clear visualizations and strategic recommendations for future budget allocation. CRM Operations Lifecycle Marketing: • Coordinate with DTC team to execute targeted CRM operation target and brand messaging flows. • Analyze user behavior and engagement metrics to refine audience segmentation (RFM analysis) and enhance personalization strategies. • Monitor key CRM health metrics including list growth, open rates, click-through rates, and churn rates, providing weekly.
