Digital Marketing Specialist
Logitech is the Sweet Spot for people who want their actions to have a positive global impact while having the flexibility to do it in their own way.
The Role:
The Digital Marketing Specialist is responsible for developing, implementing and managing all activities in digital marketing, working with key partners. This includes planning and executing all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. This role is part of the sales and marketing organization.
We are a multi-country region across Latin America, covering both the North and South Cone. Our key markets include Argentina, Chile, Peru, Colombia, Costa Rica, and Guatemala.
Plan and execute all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
Design and build our social media presence.
Measure and report performance of all digital marketing campaigns and assess against goals (RoAs and KPIs).
Identify trends and insights and optimize spend and performance based on the insights like Nubimetrics for Mercado Libre in Colombia.
Brainstorm new and creative growth strategies through digital marketing
Plan, execute, and measure experiments and conversion tests.
Collaborate with internal marketing team to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identify critical conversion points and drop off points and optimize user funnels
Collaborate with agencies and other vendor partners.
Act as liaison between our marketing and customers marketing teams.
Partner with customers, agencies and internal partners, including sales team, to provide reporting and offer data insights.
Work with external agencies to write and create engaging emails tailored to our key segments.
Digital Project management across media, email, webinars, marketing campaigns and web as needed.
Across Logitech we empower collaboration and foster play. We help teams collaborate/learn from anywhere, without compromising on productivity or continuity so it should be no surprise that most of our jobs are open to work from home from most locations. Our hybrid work model allows some employees to work remotely while others work on-premises. Within this structure, you may have teams or departments split between working remotely and working in-house.
Logitech is an amazing place to work because it is full of authentic people who are inclusive by nature as well as by design. Being a global company, we value our diversity and celebrate all our differences. Don’t meet every single requirement? Not a problem. If you feel you are the right candidate for the opportunity, we strongly recommend that you apply. We want to meet you!
We offer comprehensive and competitive benefits packages and working environments that are designed to be flexible and help you to care for yourself and your loved ones, now and in the future. We believe that good health means more than getting medical care when you need it. Logitech supports a culture that encourages individuals to achieve good physical, financial, emotional, intellectual and social wellbeing so we all can create, achieve and enjoy more and support our families. We can’t wait to tell you more about them being that there are too many to list here and they vary based on location.
All qualified applicants will receive consideration for employment without regard to race, sex, age, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.
