Copywriter
Key Responsibilities
- Transform audience research and behavioral insights into innovative campaign concepts, headlines, emails, landing pages, and social content for online courses.
- Collaborate with marketing, product, and design teams to develop and refine copy that embodies the brand's voice and boosts conversions like course sign-ups.
- Prioritize writing craftstorytelling, emotional resonance, and clarity—while iterating based on performance data such as open rates and engagement.
- Proofread and polish deliverables to ensure they align with EdTech goals, like scaling enrollments in a competitive online education landscape.
Required Qualifications
- 3-4 years in copywriting, ideally within EdTech, digital marketing, or education-focused teams, with a portfolio of idea-driven work showing measurable impact.
- Strong grasp of user insights and execution from brief to launch, with excellent English skills for diverse formats and tones.
- Bachelor's degree in Marketing, English, Communications, or related field.
Preferred Skills and Traits
- Passion for online education and ability to write convincingly about upskilling, career growth, and accessible learning.