Content Specialist| Jeevansathi.com| Noida|
Role & responsibilities:
- Be the Brand Custodian -Ideate marketing initiatives for various social media channels and maintain brand voice at all visible customer touch points (app UI/UX, notifications, ORM)
- Stay ahead of the curve in creative content and formats by continuously meeting creative and activation agencies.
- Translate consumer insight into compelling creative strategies that drive salience for the brand in the right TG
- Lead and execute social and digital first campaigns -Prepare content calendar based on business and brand priorities.
- Lead the creative ideation and execution for BAU posts, topical storytelling, content IPs and influencer-led activations
- Spearhead creative messaging framework for creators - celebrities/ macro/micro nano by amplifying the influence of creators to drive brand love -Lead ideation and work with brand team to execute high impact digitally amplifiable, offline branding campaigns
- Creative and content production - Deliver ROI-driven creatives for performancestatic, video, partnership ads for Google, Meta, programmatic channels -Work with brand team to create topical or need-based digital/social films
- Partner Management - Manage external creative agencies, production houses, and freelancers for scalability and quality.
Preferred candidate profile -
- Excellent creative and aesthetic sense with proven track record of creating content for internet and consumer brands.
- Strong understanding of social media platforms and best practices (Insta, LI, YT, X)
- Knowledge of virality and the dynamics of digital mediums along with industry trends
- Understanding of category is preferred. Culling out insights that can be converted to relatable communication
- Having a strong agency network is a bonus skill set