Cat Consultant Target

Job Location: Minneapolis, MN

Travel Requirements: <10%

Summary 

The Category Consultant will serve as a key constituent to internal team members, management & external customers; Success in the role will be defined as the development and implementation of category initiatives across the Hershey portfolio (Candy, Snacks and Protein) to meet and exceed Hershey and customer financial objectives. The Category Consultant will be an expert in the pervasive application of insights to fuel category growth.  Key to role is synthesizing business trends, competitive trends, shopper insights, financial insights, etc., to identify opportunities and develop solutions to drive category growth across the store.

The Category Consultant will influence the development and implementation of category initiatives in support of insights and capabilities.

Accountabilities

• Acts as the Category Expert to ensure the execution of the Strategic Business Plan to make topline sales plan, net sales goals and achieve sales share targets. This includes using tools and data to ensure the execution of the support strategic business plan.
• Supports Category Management Department to ensure corporate objectives and distribution goals are met through tools such as, but not limited to, Circana (IRI), Circana Scan Panel, Numerator Insights (Data).
• Synthesize actionable insights using retailer data, internal/syndicated data sources, and shopper insights.
• Effectively penetrate internal and external stakeholders horizontally and vertically to align on category initiatives.
• Perform category reviews and build planograms using JDA to support incremental category growth.
• Perform and analyze routine reports on performance and distribution using tools such as Mekko PPT Charts, Excel.
• Develop and create Category Management department efficiencies by partnering with Sales and Retail team business partners.

Qualifications

Education: Bachelor’s Degree Required

Experience: Category Management and/or CPG Sales experience (2-5 years)

Skills:

• Demonstrate strong data storytelling capabilities through strategic use of tools such as PowerPoint Charts and/ or Mekko.
• Display strong technical aptitude shown through data analysis capabilities.
• Foundational knowledge of analytic tools such as, Circana (IRI), Circana Scan Panel, Numerator Insights (Data), Placer.ai, 84.51.
• Have working knowledge of space analytics and the tools to support it, such as JDA Space Planning (optional).
• Knowledge of consumer sales industry trends and complete working knowledge of the category management process.

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The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
 
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.  

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