BRAND MANAGER – SELF CARE LATAM

What we do

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON’S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated.  We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage – and have brilliant opportunities waiting for you! Join us in shaping our future–and yours. For more information, click here.

Role reports to:

Location:

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What you will do

The Brand Manager – Self Care LATAM plays a key role in driving the regional growth strategy across Latin America for a defined portfolio of brands. This position is responsible for leading innovation, shaping brand strategy, and partnering with local teams to deliver sustainable business growth in a dynamic environment. This role requires strong ownership, strategic thinking, and the ability to influence cross-functional stakeholders across Local, Regional, and Global teams.

This position reports to the Sr. Marketing Manager, Self Care LATAM.

Key Responsibilities

• Business & Strategy

• Lead the LATAM brand strategy, ensuring alignment with Global and Regional priorities
• Monitor performance (sell-out, market share, KPIs) and define corrective actions with local teams across portfolio and communication initiatives
• Analyze category, competition, and consumer trends to identify growth opportunities

• Innovation

• Lead end-to-end innovation pipeline (ideation to launch)
• Partner with CMI/CBI to generate insights and validate opportunities (concept tests, volumetrics)
• Ensure strong cross-functional execution across product, claims, and go-to-market
• Ensure a balanced pipeline across core renovation, incremental innovation, and breakthrough initiatives

• Communication

• Define regional communication frameworks aligned with global strategy
• Partner with markets to ensure consistent and effective execution

• Stakeholder Management

• Collaborate and influence Local, Regional, and Global teams
• Align cross-functional areas (R&D, Regulatory, Supply, Finance) to deliver priorities

• Analytics & Execution

• Leverage data (e.g., IQVIA) to drive decisions and identify risks/opportunities
• Manage multiple initiatives with agility and strong execution discipline

Qualifications

Required

• Bachelor’s degree in Marketing or related field (MBA is a plus)
• Solid marketing experience (Consumer Health, OTC, or FMCG preferred)
• Experience leading innovation projects end-to-end
• Strong background in consumer insights and analytics
• Experience in communication strategy and execution
• Familiarity with market data tools (e.g., IQVIA)
• Strong ownership, stakeholder management, and ability to manage multiple priorities
• Advanced English

Desired

• Spanish
• Regional LATAM experience
• Project management experience

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.