Brand Manager - Bournville Activations
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
What you need to know about this position:
Business Delivery (Net revenue & Profitability)
- Responsible for achieving brand volume, value, and profitability targets
- Deliver planned penetration & market share growth
- Track and analyze sales data, market share, consumer insights, and campaign effectiveness to derive actionable insights and adjust strategies as needed
- Prepare and present regular business reviews to senior management
- Manage the marketing budget effectively, ensuring a strong return on investment
Brand Activations:
- Collaborate with creative agencies, media partners, and internal teams of Sales, R&D, Finance and supply chain to develop breakthrough campaigns for Bournville in alignment with overall business objectives & brand vision
- Collaborate with Media & Ecom partners to strategize and drive breakthrough media & e-commerce activations & partnerships
- Lead the execution of marketing programs across all channels, including advertising, digital marketing, promotions, and in-store activations
- Monitor and analyze marketing performance, identifying areas for improvement and optimization through strong consumer centric approach
- Identify and plug PPA and portfolio gaps to address consumer needs
Drive the Integrated Business Planning process to achieve reliability and accuracy in business forecasts
- Partner with Demand Planning and CPA to build business forecasts as per the expected IBP timelines
- Execute activations plans as per calendar to maintain business forecasts
What extra ingredients you will bring:
MBA in Marketing
Education / Certifications:
Job specific requirements:
The scope of this role covers brand management for portfolio of Cadbury Bournville
- Brand Management - development of strong activation plans & alignments with key stakeholders
- Financial P&L understanding and budget management with accountability for Net Revenue, Gross Margin and NC delivery
- Development and execution of long-term brand strategy and short-term building blocks– working closely with cross-functional teams incl. Sales, R&D, Manufacturing, Insights and agency partners
- Understand and build ownership of media planning including execution, review, deployment to deliver brand objectives
The candidate needs to demonstrate
- Strong business & consumer-centricity to decode growth drivers and plan for future scale up.
- Ownership mindset and a drive to lead & get the cross functional teams to work on key projects
- Strong digital media & commerce understanding and a digital-first mindset to driving brand growth
- Capability to build strong connects with the sales teams, CP&A partners and get the business driven across channels & branches.
- learning agility to build expertise in marketing and communication, consumer insights, media planning and P&L understanding to deliver well in this role.
Travel requirements:
Work schedule:
Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer PolicyBusiness Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
