Assistant Vice President,Treasures Segment Customer Owner, Consumer Banking Group

Business Function

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business - they were made just right for you.

Job Purpose

To own the Treasures customer & lead value propositions, customer communications & alternate acquisition initiatives  

Key Accountabilities

• Own the customer value proposition & make suitable changes to be the best in the segment
• Own customer communications, CLCM, downgrades & upgrades to segment
• Create an effective framework for value proposition utilisation by the customer
• Onboarding of right partners for fulfilment
• Drive acquisition through initiatives like events, Business introducer and any other initiatives

Job Duties & responsibilities

• Revamp /Enhance customer value proposition & manage e2e fulfilment
• Onboarding and managing all partners for customer value proposition
• Managing customer communication
• Managing customer life cycle, including upgrade, downgrades
• Taking initiatives to increase relationship value held by customers, leading to movement from Non Qualified Treasures to Qualified Treasures account
• Work on events as a strategy to acquire qualified treasures account
• Work on other initiatives like referral, business introducer and other channels to acquire more new to bank treasures customers
• Work on creating exclusivity for customers though events and other activities

Requirements

• 5+ years of experience, preferably in wealth banking space
• MBA, preferably from tier 1 /2 college
• Experience in growth marketing role shall be a plus 

Education / Preferred Qualifications

• Post Graduate with MBA

Core Competencies

• Self-driven and ambitious
• Good written and verbal communication skills
• Results-orientated & the ability to deliver results

Technical Competencies

• Understanding of wealth business

Work Relationship

• Interaction with the entire sales channel for growing the acquisition of NTB clients
• Interaction with marketing team for managing CLCM, communication and organising events

Mandatory Training

• GCAP (Group Customer Acceptance Policy) 
• BCAP (Business Customer Acceptance Policy)
• AML (Anti Money Laundering) and KYC Guidelines  
• PIP (Personal Investment Policy)
• ORM (Operational Risk Management)
• Information Security Policy

DBS India - Culture & Behaviors:

• Performance through Value Based Propositions
• Ensure customer focus by delighting customers & reduce complaints
• Build pride and passion to protect, maintain and enhance DBS’ image and reputation
• Enhance knowledge base, build skill sets & develop competencies
• Execute at speed while maintaining error free operations
• Maintain the highest standards of honesty and integrity

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