Account Manager - Brand

Edelman is a voice synonymous with trust, reimagining a future where the currency of communication is action. Our culture thrives on three promises: boldness is possibility, empathy is progress, and curiosity is momentum. At Edelman, we understand diversity, equity, inclusion and belonging (DEIB) transform our colleagues, our company, our clients, and our communities. We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Role Overview As an Account Manager – Brand & Campaign Communications, you will lead the day-to-day management and strategic development of integrated 360° brand campaigns for FMCG clients. You combine a strong foundation in classic PR and brand communication with deep expertise in social media and influencer marketing — understanding that creator collaborations are an essential extension of earned-first brand strategies. You are responsible for cross-media campaigns (including PR, digital, social, influencer, events and stakeholder communications) and translating strategic objectives into culturally relevant, high-impact communication programs. You are comfortable pitching top-tier media, advising clients at senior level and briefing influencers — ensuring cohesive storytelling across all touchpoints. Key Responsibilities Campaign & Project Leadership Independently lead and manage cross-channel brand and campaign communications programs Steer 360° campaigns across PR, digital, social media, influencer marketing, events and stakeholder engagement Translate strategic goals into integrated, creative and effective communication measures Drive internal cross-functional collaboration (creative, strategy, digital, influencer, paid, etc.) Ensure seamless execution across all channels and touchpoints Strategy & Concept Development Develop compelling communication strategies, campaign concepts and culturally relevant storylines Lead and actively contribute to internal strategic and creative processes Identify cultural insights, trends and moments that strengthen brand relevance Shape integrated campaign frameworks tailored to FMCG brands and fast-moving consumer audiences Client Management Act as primary client contact and trusted advisor Provide midlevel counsel based on strong experience and strategic perspective Demonstrate strong planning capabilities and operational excellence Identify growth opportunities and proactively expand mandates Media & Social Media Drive proactive strategic media relations in close collaboration with media specialists Develop and manage influencer strategies aligned with brand positioning Lead influencer briefings Manage complex stakeholder landscapes where required Content & Storytelling Develop compelling narratives, press materials and brand messaging in close collaboration with media specialists Ensure cohesive storytelling across earned media and influencer ecosystems Translate brand purpose and positioning into culturally relevant, social-ready campaign assets Budgeting & Controlling Develop and oversee campaign budgets Create detailed project plans and timelines Ensure financial efficiency and strong project controlling Business Development Support new business pitches with integrated 360° campaign ideas Contribute strategic brand, PR and influencer thinking to proposals Identify upselling and cross-selling opportunities Requirements 3–6 years of experience in PR, brand communications or integrated agency environments (FMCG experience preferred) Strong expertise in brand PR and campaign communications Proven experience leading social media and influencer marketing programs Deep understanding of cultural relevance and modern brand building Experience leading cross-functional campaign structures Solid budget management and project controlling skills Strong presentation and client advisory capabilities Fluency in German and English We are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t perfectly align with every qualification, we encourage you to apply anyway. You may be just the right candidate for this or other roles. It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take the kind of bold action that makes careers, reshapes industries, and creates the unexpected. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. We promise an experience where our employees see that boldness is possibility, empathy is progress, and curiosity is momentum. Since Dan Edelman founded the firm in 1952, we have remained an independent, family-run business, and our culture is one that brings understanding, collaboration, and respect to our work and to each other. Diversity, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, we are in relentless pursuit of a fair and inspiring workplace that is respectful to all, reflects and represents the world in which we live, and fosters trust and collaboration. Each day and on each project, we strive to ensure that our colleagues feel a sense of true inclusion and belonging and can bring their best to their work— taking action and shaping impactful moments and movements within our company, on behalf of our clients, and within communities around the globe. The relentless pursuit of excellence The freedom to be constantly curious The courage to do the right thing The commitment to positively impact society. We grow our people We invite and celebrate differences Our reputation is our brand We’re global, yet local We offer more than just a career – we offer a place to grow, make a meaningful impact, and help drive change alongside some of the brightest minds in the industry. Our culture is built on trust, innovation, and inclusivity, where unique perspectives are not only welcomed, but celebrated. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. Join our talent community to receive the latest DJE Holdings news and content, and to be notified when job openings match your skills and experience.