How to Apply to Disqo

8 min read Last updated April 20, 2026 11 open positions
Blake Crosley
Blake Crosley Researched using publicly available information, hiring data, and ATS analysis.

Key Takeaways

  • Disqo is a Glendale-headquartered consumer insights and CX platform built around a proprietary opted-in panel of about two million members.
  • The company uses Lever as its ATS; apply directly at jobs.lever.co/disqo for the cleanest candidate record and source attribution.
  • The differentiated story is first-party, consent-based data in a post-ATT, post-third-party-cookie world — a real tailwind, but not a free pass.
  • Ad-tech and martech went through a meaningful slowdown in 2023 and 2024, and growth-equity backing from KKR means margin discipline is real.
  • Competitive density is high: Qualtrics, Momentive, Dynata, YouGov, Kantar, Ipsos, Nielsen, Attest, Pollfish, Lucid, Toluna, and others overlap on parts of Disqo's surface area.
  • Interviews are structured, collaborative, and reward commercial awareness alongside craft depth; romanticizing hypergrowth is a tell.
  • Distributed workforce across Glendale, Nashville, Belgrade, and remote US — async discipline and time-zone courtesy are required, not optional.
  • Offer quality depends heavily on the role and market conditions; negotiate with specifics, not generic leverage, and expect measured rather than lavish packages.

About Disqo

Disqo is a consumer experience and insights platform headquartered in Glendale, California, operating at the intersection of ad-tech, market research, and consumer panel infrastructure. The company was founded in 2015 as Active Measure, then formally became Disqo in 2018 through a merger with Survey.com. A third major inflection point came in February 2022, when Disqo acquired Feedback Loop, a concept-testing company, and rebranded again around a broader CX platform narrative. Armen Adjemian, a co-founder, serves as CEO. Headcount sits around 400 or so, distributed across Glendale (HQ), Nashville (the office inherited via acquisition), Belgrade, Serbia (a meaningful engineering hub), and remote United States. The product portfolio is organized around a few pillars. Disqo CX covers brand measurement and ad effectiveness, giving advertisers a way to quantify lift, awareness, and purchase intent. Disqo Audience is the proprietary, opted-in consumer panel of roughly two million members, and it is the single most important differentiator in the company's story. Disqo Survey and the Feedback Loop assets cover concept testing and agile research. Ad Engagement rounds out the stack for media measurement on connected TV and digital channels. The thesis is that a first-party, consent-based panel is structurally more durable than cookie- or device-graph-dependent measurement in a world of iOS 14.5 App Tracking Transparency, GDPR enforcement, CPRA, and the slow death of third-party cookies. That thesis attracted a Series C of roughly 85 million dollars in 2022, led by KKR. It also placed Disqo in a genuinely crowded competitive field: Qualtrics, Momentive (SurveyMonkey), Dynata, YouGov, SurveyMonkey, Kantar, Ipsos, Nielsen, GfK, Attest, Pollfish (Prodege), Lucid (Cint), Toluna, CivicScience, and UserTesting all overlap on some portion of the surface area. The company sells into advertisers, CPG brands, media owners, agencies, and ad-tech platforms such as DSPs and CTV networks. Be clear-eyed about the macro picture. 2023 and 2024 were tough years for ad-tech broadly: budget compression, slower deal cycles, and scrutiny on every line of martech spend. Privacy regulation is simultaneously a tailwind for first-party panel businesses and a headwind for execution speed. Candidates should expect a growth-equity operating cadence — measured hiring, explicit margin focus, and a higher bar on commercial justification than a typical bootstrapped startup.

Application Process

  1. 1
    Apply directly through jobs

    Apply directly through jobs.lever.co/disqo rather than LinkedIn Easy Apply so your materials land in Lever with proper source attribution.

  2. 2
    Tailor your resume to the specific job description, echoing the language used fo

    Tailor your resume to the specific job description, echoing the language used for products like CX, Audience, Survey, Feedback Loop, or Ad Engagement where your experience actually aligns.

  3. 3
    Expect an initial recruiter screen of roughly 30 minutes covering motivation, co

    Expect an initial recruiter screen of roughly 30 minutes covering motivation, compensation expectations, location and work authorization, and basic role alignment.

  4. 4
    A hiring manager conversation typically follows and goes deeper on craft, past p

    A hiring manager conversation typically follows and goes deeper on craft, past projects, and how you would approach the scope of the role in the first 90 days.

  5. 5
    Technical and craft rounds vary by function: engineers see coding and system des

    Technical and craft rounds vary by function: engineers see coding and system design, analytics and data science candidates see case studies on measurement and panel design, product and design candidates present portfolio or product sense exercises, and commercial candidates get territory or deal strategy discussions.

  6. 6
    A take-home or structured case is common for product, research, analytics, and s

    A take-home or structured case is common for product, research, analytics, and some engineering tracks; ask upfront about expected time investment and scope it honestly.

  7. 7
    Onsite or final-round loops are usually virtual and include cross-functional par

    Onsite or final-round loops are usually virtual and include cross-functional partners, a values or culture interview, and often a skip-level conversation.

  8. 8
    References are typically collected after the final loop; be ready with two or th

    References are typically collected after the final loop; be ready with two or three former managers or close collaborators.

  9. 9
    Offers are negotiated through the recruiter; expect a structured band with base,

    Offers are negotiated through the recruiter; expect a structured band with base, equity (options), bonus where applicable, and standard benefits.

  10. 10
    Total timeline tends to run three to six weeks from first conversation to offer,

    Total timeline tends to run three to six weeks from first conversation to offer, though ad-tech slowdown conditions have stretched some loops longer than the company's historical average.

Resume Tips for Disqo

recommended

Lead with outcomes that map to Disqo's business model: measurement lift, panel g

Lead with outcomes that map to Disqo's business model: measurement lift, panel growth, research velocity, ad-effectiveness accuracy, or CX platform adoption.

recommended

Use the same vocabulary the job description uses — brand lift, incrementality, a

Use the same vocabulary the job description uses — brand lift, incrementality, attribution, CTV, DSP, panel, first-party data, concept testing — without stuffing keywords you cannot defend.

recommended

Quantify everything that can be quantified honestly: panel response rates, surve

Quantify everything that can be quantified honestly: panel response rates, survey completion improvements, model accuracy, revenue attributable to your work, or cycle-time reductions.

recommended

For engineering roles, name the stack and scale: languages, cloud (AWS is common

For engineering roles, name the stack and scale: languages, cloud (AWS is common in this space), data warehouse, streaming, and the actual throughput or data volumes you handled.

recommended

For research, analytics, and data science roles, show statistical rigor — experi

For research, analytics, and data science roles, show statistical rigor — experimental design, sample sizing, weighting, causal inference — not just dashboard building.

recommended

For product and design roles, demonstrate evidence-based decision-making: resear

For product and design roles, demonstrate evidence-based decision-making: research you ran, experiments you shipped, and the tradeoffs you chose against.

recommended

For commercial roles, show quota attainment, ACV, sales cycles, and named logos

For commercial roles, show quota attainment, ACV, sales cycles, and named logos where you are permitted to disclose them.

recommended

Flag any direct exposure to ad-tech, martech, market research, consumer panels,

Flag any direct exposure to ad-tech, martech, market research, consumer panels, or measurement explicitly; this is the strongest signal for a company built on those foundations.

recommended

Keep the resume to one or two pages, use a clean ATS-friendly format that Lever'

Keep the resume to one or two pages, use a clean ATS-friendly format that Lever's parser handles cleanly, and avoid multi-column layouts that scramble extraction.

recommended

Include a short, specific summary (three to four lines) that positions you for t

Include a short, specific summary (three to four lines) that positions you for the exact role rather than a generic profile.

ATS System: Lever

Disqo uses Lever as its applicant tracking system, with public postings served from jobs.lever.co/disqo. Lever is a modern, recruiter-friendly ATS with strong parsing, structured feedback collection from interviewers, and clean public career pages. It generally handles standard resume formats well, but unusual layouts, images, and multi-column designs can still degrade parsing quality.

  • Apply at jobs.lever.co/disqo rather than through an aggregator so your candidate record is created cleanly in Lever with correct source attribution.
  • Submit your resume as a PDF (single column, standard fonts) so Lever's parser extracts your employment history, dates, and skills accurately.
  • Fill in every optional field on the Lever application form — demographic and EEO questions are voluntary but the structured fields are what recruiters actually filter on.
  • If Lever offers a cover letter field for the role, use it for a short, specific note about why this role and why now; a generic cover letter is worse than none.
  • Include LinkedIn, GitHub, portfolio, or Dribbble links as appropriate so interviewers have context before the first conversation.
  • Reapplying to a new role after a prior rejection is acceptable in Lever; the system preserves your history and recruiters can see the full record.
  • Do not submit multiple applications to the same role in short succession — it clutters the Lever record without improving your chances.

Interview Culture

Disqo interviews tend to be structured, collaborative, and calibrated to the realities of a mid-stage, growth-equity-backed ad-tech and insights company.

Expect a blend of craft depth and commercial literacy. For technical roles, the bar is solid without being hostile: clear problem decomposition, pragmatic system design, and thoughtful tradeoff conversations tend to outscore raw algorithmic gymnastics. For analytics, data science, and research roles, expect grounded case discussions about measurement design, panel health, survey methodology, weighting, and causal inference — the kind of problems that actually show up in consumer insights work. Behavioral interviews use familiar patterns (STAR, situation and outcome framing) and probe for judgment under ambiguity, cross-functional collaboration, and ownership. Given the company's growth-equity backing, interviewers pay attention to commercial awareness: can you tie your work to revenue, retention, margin, or customer outcomes, rather than just activity? Product and design loops emphasize evidence — what did you learn, what did you decide, and what did you leave on the floor. Culture signals candidates should surface: curiosity about consumers and how they actually behave, intellectual honesty about data limitations, comfort operating across time zones (Glendale, Nashville, Belgrade, remote US), and a pragmatic attitude toward ad-tech's current market reality. Candidates who romanticize hypergrowth or expect pre-2022 ZIRP-era perks are likely to mis-read the room. Candidates who can talk specifically about first-party data strategy, the iOS 14.5 and ATT impact, the slow cookie deprecation story, and the competitive set (Qualtrics, Momentive, Dynata, YouGov, Kantar, and the rest) will stand out. Be ready to ask sharp questions about the product roadmap, the Feedback Loop integration, and how the team measures its own success — interviewers generally respect candidates who interview the company back.

What Disqo Looks For

  • Demonstrated ability to ship work that ties to business outcomes — revenue, retention, margin, or customer impact — not just activity or tickets closed.
  • Genuine curiosity about consumer behavior, measurement, and the mechanics of how opinions and actions get captured at panel scale.
  • Statistical and methodological literacy appropriate to the role: sampling, weighting, experimental design, significance, and the honest limitations of each.
  • Commercial awareness — understanding that Disqo is a mid-stage company with growth-equity investors and real margin expectations, not an unlimited-runway startup.
  • Cross-functional collaboration across engineering, product, design, research, analytics, and go-to-market in a distributed organization.
  • Pragmatism about ad-tech's current market reality, including the 2023-2024 slowdown, privacy regulation friction, and the competitive density of the consumer insights category.
  • Fluency with at least one of the company's strategic narratives: first-party data, opted-in panels, CX measurement, or concept testing.
  • Written and verbal communication strong enough to explain technical or methodological work to non-technical stakeholders, including advertiser and agency clients.
  • For engineering and data roles, comfort with cloud infrastructure, modern data stacks, and the scale implications of a panel of roughly two million members.
  • Cultural fit with a distributed workforce spanning Glendale, Nashville, Belgrade, and remote US — time-zone courtesy and asynchronous discipline matter.

Frequently Asked Questions

Where is Disqo headquartered and where are its offices?
Disqo is headquartered in Glendale, California. It also has a Nashville, Tennessee office (acquired as part of the Feedback Loop transaction), a meaningful engineering hub in Belgrade, Serbia, and remote employees across the United States.
What ATS does Disqo use and where should I apply?
Disqo uses Lever. The public career page lives at jobs.lever.co/disqo. Apply directly there rather than through LinkedIn Easy Apply or aggregators for the cleanest application record.
Who runs Disqo?
Armen Adjemian, a co-founder of the company, serves as CEO.
How big is Disqo?
Headcount is roughly 400 or so, distributed across the United States and Serbia. Exact numbers fluctuate with hiring plans and any portfolio-company adjustments under a growth-equity sponsor.
What does Disqo actually do?
Disqo runs a consumer experience and insights platform. Its core products are Disqo CX (brand measurement and ad effectiveness), Disqo Audience (an opted-in consumer panel of about two million members), Disqo Survey, Feedback Loop (concept testing from the 2022 acquisition), and Ad Engagement for media measurement.
Who funds Disqo?
Disqo raised a Series C of approximately 85 million dollars in 2022, led by KKR. That growth-equity backing shapes how the company operates: more margin focus and tighter commercial discipline than a purely venture-backed peer.
Is ad-tech a safe place to take a job right now?
Honestly, it depends. Ad-tech and martech went through a broad slowdown in 2023 and 2024 with budget compression and slower deal cycles. Privacy regulation is a double-edged sword — a tailwind for first-party panel businesses like Disqo but a headwind for speed of execution. You should ask directly about runway, profitability trajectory, and hiring plan during interviews rather than guessing.
Who are Disqo's main competitors?
The competitive set is crowded: Qualtrics, Momentive (SurveyMonkey), Dynata, YouGov, SurveyMonkey, Kantar, Ipsos, Nielsen, GfK, Attest, Pollfish (Prodege), Lucid (Cint), Toluna, CivicScience, and UserTesting all overlap on parts of Disqo's surface area. The opted-in first-party panel is the primary differentiator the company leans on.
What languages are used for work?
English is the primary working language across the company. Belgrade-based teams operate in English for cross-functional work while Serbian is used locally.
How long does the Disqo interview process take?
Typically three to six weeks from recruiter screen to offer. In the current ad-tech environment, some loops have stretched longer due to more careful hiring. Ask your recruiter for the specific cadence for your role.
What is the hiring bar like?
Solid and structured rather than punitive. Expect craft depth appropriate to your function, commercial awareness, and clear communication. Interviewers value candidates who can tie their work to business outcomes and who are honest about the limitations of their data and decisions.
Does Disqo hire remote in the US?
Yes, Disqo hires remote employees in the United States for many roles, in addition to on-site hires in Glendale and Nashville. Specific role postings state location expectations — always confirm with the recruiter since policies evolve.
What should I avoid saying in a Disqo interview?
Avoid romanticizing hypergrowth, expecting pre-2022 ZIRP-era perks, or treating Disqo as interchangeable with any other martech vendor. Also avoid sloppy statistical claims — interviewers notice when someone overstates what a sample or a model can actually support.

Open Positions

Disqo currently has 11 open positions.

Check Your Resume Before Applying → View 11 open positions at Disqo

Related Resources

Career Guides for Disqo Roles

Similar Companies

Related Articles

Sources

  1. Disqo Careers (Lever) —
  2. Disqo Official Website —
  3. Disqo Company Overview —
  4. Disqo Acquires Feedback Loop (Press Release) —
  5. KKR Leads $85M Series C in Disqo (2022) —
  6. Disqo on LinkedIn —
  7. Disqo on Crunchbase —
  8. Disqo Product: CX Brand Measurement —
  9. Disqo Product: Audience Panel —
  10. Feedback Loop Concept Testing —
  11. Lever ATS Overview —
  12. Apple App Tracking Transparency (ATT) Developer Guidance —