How to Apply to Bilibili

Source basis: This guide combines the company's public careers materials, detected ATS-provider data, and ResumeGeni analysis. Employer-specific details should be read alongside the Sources section below; interview-culture guidance may synthesize public candidate reports when official documentation is limited.

About Bilibili

Application Process

1. 1
   Go to jobs

   Go to jobs.bilibili.com and decide which track applies: 社会招聘 (social/experienced hire) if you already have full-time work experience, or 校园招聘 (campus) if you are a new graduate or current student looking for a 春招 (spring), 秋招 (fall), or 暑期实习 (summer internship) slot.

2. 2
   Create a candidate account on the in-house ATS using a Chinese mobile number or

   Create a candidate account on the in-house ATS using a Chinese mobile number or email. The site is a Bilibili-built SPA (internally identified as zhaopin-toc) running at jobs.bilibili.com and does not use Moka, Lagou, BOSS直聘, or Taleo underneath — all submissions, messaging, and status updates happen on Bilibili's own platform.

3. 3
   Use the filter panel on /social/positions or /campus/positions to narrow by 职位类别

   Use the filter panel on /social/positions or /campus/positions to narrow by 职位类别 (job category — 技术类, 产品运营类, 设计类, 游戏类, 内容类, 文创类, 市场营销类, 项目管理类, 大职能类, 运营保障类), 工作地点 (city — most roles are Shanghai, with smaller Beijing/Guangzhou/Shenzhen/Wuhan openings), and keyword. There are typically 400+ live social postings and a separate campus list when cohort windows are open.

4. 4
   Open the role page (URL pattern jobs

   Open the role page (URL pattern jobs.bilibili.com/social/positions/{id}) and read the 工作职责 and 工作要求 sections carefully — Bilibili job descriptions are unusually specific about product area, and a resume that does not match the product context will not advance.

5. 5
   Click 投递简历 (submit resume)

   Click 投递简历 (submit resume). You can either upload a PDF or, more commonly for Chinese candidates, fill in the structured resume form directly on the ATS — education history with school tier, work history with specific project bullet points, and a dedicated 自我评价 (self-evaluation) section.

6. 6
   For campus applicants, expect to complete an online assessment (笔试) during the c

   For campus applicants, expect to complete an online assessment (笔试) during the cohort window — typically algorithm problems for engineers, case questions for product/operations, and design tasks for designers. The assessment is scheduled centrally and proctored online.

7. 7
   HR screening call (一面 HR初筛) is conducted in Mandarin by a recruiter from the tal

   HR screening call (一面 HR初筛) is conducted in Mandarin by a recruiter from the talent acquisition team, usually by WeChat voice call or phone. Expect questions about your motivation for Bilibili specifically, your familiarity with the platform as a user, and basic compensation alignment.

8. 8
   Progress through three to four technical or functional interviews with the hirin

   Progress through three to four technical or functional interviews with the hiring team, then a final interview with a senior leader (总监面 or 部门负责人面). The whole loop usually runs two to five weeks, with a dedicated HR面 at the end to negotiate offer specifics.

9. 9
   Receive the offer (口头offer first, then 书面offer/offer letter), complete the backg

   Receive the offer (口头offer first, then 书面offer/offer letter), complete the background check (背调, typically third-party), hand in your离职证明 from your previous employer, and sign the labor contract (劳动合同) before onboarding.

10. 10
    Overseas candidates should be realistic: Bilibili does not meaningfully sponsor

    Overseas candidates should be realistic: Bilibili does not meaningfully sponsor foreign work visas into mainland China for most roles, and roles explicitly open to non-Mandarin speakers are rare and usually sit in regional business development or licensed-IP partnerships. If you are a returning Chinese national (海归), note that on your resume — it is a recognized and desirable track.

Resume Tips for Bilibili

Interview Culture

Bilibili interviews are conducted almost entirely in Mandarin.

What Bilibili Looks For

• Genuine fluency with the Bilibili product and ACG culture. Candidates who cannot name creators, communities, or cultural trends on the platform are consistently rejected in later rounds even with strong technical fundamentals, because the company bets heavily on product instinct tied to user empathy.
• Mandarin communication at working professional level. Reading, writing, and speaking — the job is in Chinese, the documents are in Chinese, the meetings are in Chinese, the Slack-equivalent (usually 飞书/Lark or WeChat Work) is in Chinese.
• Evidence of ownership and results, quantified. Chinese tech resumes are increasingly skeptical of narrative-only experience; Bilibili specifically wants to see DAU/MAU deltas, QPS improvements, cost reductions, revenue lifts, or retention improvements that you personally drove.
• For engineering: algorithmic fluency at the LeetCode medium-hard level, plus real-world experience with high-concurrency video, streaming, or recommendation systems. Go, Java, C++, and Python are all well-represented. Familiarity with internal Bilibili open-source projects (such as discovery/kratos, the company's Go microservices framework) is a plus.
• For product and operations: strong analytical chops (SQL, A/B testing literacy, funnel analysis), paired with an obvious passion for UGC communities. A portfolio of personal content creation — a UP主 channel, a blog, a podcast, a Discord community you built — often matters more than a brand-name PM pedigree.
• For game team: shipped titles, ideally in the二次元 or anime-inspired genre, and an understanding that mainland game publishing is a regulated business where ISBN approval and content compliance sit on the critical path.
• For design: portfolio work that demonstrates restraint with a young-skewing, color-bold, internet-culture-aware aesthetic, not generic enterprise design. Motion and micro-interaction work is valued because video is the core product.
• Cultural fit with a young, internet-native, meme-fluent workforce. The average Bilibili employee is noticeably younger than at comparable incumbent Chinese tech firms, and interview feedback often includes soft assessments of how naturally you engage with the product and team.
• Stability signals. After the 2022–2023 wave of efficiency cuts across Chinese tech, hiring managers are sensitive to candidates who job-hop every 12 months. Two-year-plus stints at recent employers are read as a baseline.
• Realism about compensation. Bilibili pays competitively for the Shanghai market but not US-tech-scale; candidates who anchor expectations to Silicon Valley comp often self-filter out at the HR screen.

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