Regional Modern Trade Manager

Functional Competencies

Key Accounts Management
Secondary Sales Management
Modern Trade Operations/ LFS Operations
Account management
Product / Pricing / Competition knowledge

Role and Responsibility

• Achieve secondary sales, Handling Key Accounts and Large Format Stores
• Planning Budget for Each Quarter, Incentive & Promotion Planning.
• Appoint & Train Team to achieve business growth
• Managing Promoters & Brand associates
• Evaluates the performance of team comprising of Channel managers/ASMs. Take crucial decisions concerning employees promotion, their transfer, if or not certain significant task/ project should be assigned to a team.
• Ensure stock availability and timely listing of our products with the Modern Trade accounts.
• Drive sale of secondary stock through promotional activities in key accounts.
• Ensure that the region has efficient employees and develop a team of such employees for expansion of business. Plan the goals well in advance and promote healthy competetive behaviors.