IMS Group – Integrated Media Strategy Specialist - Group Marketing Department, Marketing Division

Job Description:

Business Overview

The Marketing Division leads brand, creative, marketing, and membership as a cross-group organization with a mission to expand Rakuten Group's membership value and ecosystem of over 70 services.

Department Overview

The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users.

Within the department, the IMS Group (Integrated Media Strategy Group) is a team whose mission is to optimize advertising investment across the entire Rakuten Group. The team acts as a bridge between business units and external stakeholders for both online and offline advertising, supporting efficient ad investment. The team also builds relationships with digital media partners such as Google and Meta, and provides marketing support and consulting to each Rakuten Group business unit.

The organization brings together experts in advertising and marketing, including online advertising and TV commercials. These specialists participate in projects for various businesses and support business marketing with their expertise.

The organization is also responsible for developing and operating governance frameworks to ensure that marketing activities across the Rakuten Group are conducted appropriately and safely.

Position:

Why We Hire

The IMS Group is expanding its team to keep pace with the growing scale and sophistication of integrated online and offline advertising investment across the Rakuten Group.

By leveraging your advertising and marketing experience, you will have the opportunity to provide consulting and hands-on execution support across multiple business units — giving you the chance to work dynamically and cross-functionally within a major corporation. From a marketing perspective, you will also gain exposure to a diverse range of industries including e-commerce, fintech, and mobile, which is one of the key attractions of this role. This position offers the opportunity to build a varied and rewarding career, including relationship-building with major media partners such as Google and Meta.

Position Details

You will be responsible for the following duties.

- Support advertising placements for each Rakuten Group business unit (BU)

- Hold meetings, provide proposals, and review campaigns with BU marketing teams

- Liaise and manage relationships with external stakeholders (agencies, media, etc.)

- Plan, implement, and systematize group-wide marketing standards and rules

- Communicate with internal stakeholders across business marketing, development, and quality management departments

Work Environment

7 members including agency staff

Backgrounds include media companies, advertising agencies, and new graduates

Mandatory Qualifications:

Approximately 3 years of hands-on experience in advertising-related work at a media company, advertising agency, consulting firm, or advertiser (e.g., ad planning or sales at an agency; digital advertising operations at an advertiser)

Project management experience

Desired Qualifications:

- Experience in industries related to Rakuten Group services (e-commerce, finance, entertainment, etc.)

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