Associate Director - Channel Marketing, Star Plus

Job Summary: This is a critical role in the marketing team that will contribute to the overall reach growth of the channel. This role will be responsible for managing on- air, PR, digital and all other media roll-out of campaigns for new launches. It will also involve overlooking the marketing and overall health of some sustenance shows. About the team: This team ideates & implements marketing interventions to increase brand awareness, drive sampling and improve viewership of content on our channel.