How to Apply to Flywheeldigital

Key Takeaways

Before applying, spend 30 minutes exploring Flywheel's website and the Perpetua platform to understand their dual identity as both a technology company and a managed services provider — reference this understanding in your application materials
Audit your resume for retail media and digital commerce keywords from Flywheel's job descriptions — terms like 'marketplace optimization,' 'retail media activation,' 'ROAS,' and 'digital shelf' should appear naturally wherever they accurately describe your experience
Prepare a portfolio of commerce-relevant metrics you've influenced (ROAS, organic search rank, Buy Box percentage, content compliance, revenue growth) and be ready to discuss them quantitatively in every interview round
For case study rounds, practice building structured marketplace optimization recommendations — pull sample Amazon Advertising reports from online resources and rehearse analyzing them with clear, client-ready narrative frameworks
Research recent developments in retail media (new Amazon ad formats, Walmart marketplace changes, Instacart advertising expansion) and come prepared to discuss one or two trends in your interviews — this demonstrates the industry curiosity Flywheel's culture rewards
Complete every field in your Greenhouse application, including optional questions — partial applications signal low effort in a competitive pool of 80+ open roles attracting significant candidate volume
If you're applying to multiple Flywheel roles, tailor each application specifically — Greenhouse tracks your full candidate history, and identical submissions across different positions can undermine your candidacy

About Flywheel Digital

Flywheel Digital is a leading digital commerce company that helps brands accelerate growth across major retail media platforms including Amazon, Walmart, Instacart, and other e-commerce marketplaces. Now part of Omnicom Group — one of the world's largest advertising and marketing communications networks — Flywheel combines proprietary technology with deep marketplace expertise to deliver end-to-end commerce solutions spanning retail media management, content optimization, custom analytics, and marketplace strategy. Their acquisition of Perpetua, a retail media optimization platform, further cemented their position as a powerhouse in the programmatic retail advertising space. What distinguishes Flywheel Digital is the intersection of technology and services. Rather than being purely a SaaS platform or a traditional agency, Flywheel operates as a hybrid — building sophisticated software tools while deploying teams of commerce specialists who use those tools to drive measurable results for brand clients. This model attracts professionals who want both the innovation pace of a tech company and the strategic variety of client-facing work. The company's culture emphasizes data-driven decision-making, collaboration across global offices, and continuous learning in the rapidly evolving digital commerce landscape. With 80+ open roles spanning analytics, client success, business development, content operations, and commerce strategy, Flywheel is scaling aggressively. Employees frequently cite the opportunity to work with household-name brands across CPG, beauty, electronics, and more — gaining visibility into how digital shelf strategy directly impacts revenue. For professionals passionate about the future of retail media and e-commerce, Flywheel Digital represents one of the most dynamic environments in the industry.

Application Process

1
Explore Open Roles on Flywheel's Greenhouse Careers Page
Flywheel Digital hosts all open positions through their Greenhouse-powered careers page. With 80+ open roles spanning functions like Custom Client Analytics, Business Development, Content Ops, and Commerce Strategy, you'll want to use keyword filters and location preferences to narrow your search. Pay close attention to whether a role sits within the Perpetua product team versus the broader Flywheel services organization, as expectations and day-to-day work differ significantly.
2
Tailor Your Application Materials to the Digital Commerce Domain
Before submitting, customize your resume and any supplementary materials to reflect Flywheel's specific domain — retail media, e-commerce marketplace optimization, and data-driven commerce strategy. Greenhouse will capture your application as a structured candidate profile, so ensure your most relevant experience in areas like Amazon Advertising, retail analytics, or client management appears prominently. If a cover letter field is available, use it to demonstrate you understand Flywheel's hybrid technology-plus-services model.
3
Complete the Greenhouse Application Form Thoroughly
Flywheel's Greenhouse application typically includes standard fields for resume upload, contact information, and work authorization, plus custom questions specific to the role. These custom questions often probe your familiarity with retail media platforms, relevant tool proficiencies, or scenario-based prompts — treat them as mini interview responses, not afterthoughts. Some roles may also request links to portfolios, case studies, or LinkedIn profiles.
4
Initial Recruiter Screen
Candidates who pass the initial application review are typically contacted by a Flywheel recruiter for a 20-30 minute phone or video screen. Expect questions about your interest in the digital commerce space, your understanding of Flywheel's service offerings, and your relevant experience with retail media platforms or client management. This is also your opportunity to ask about team structure, the role's position within the Omnicom ecosystem, and growth trajectory.
5
Hiring Manager Interview
The next round commonly involves a deeper conversation with the hiring manager, focusing on functional expertise and role-specific scenarios. For analytics roles, expect questions about data modeling, SQL proficiency, and how you'd approach building custom client dashboards. For client success and business development roles, prepare to discuss how you've managed complex brand relationships, driven upsells, or navigated multi-stakeholder environments. This interview often lasts 45-60 minutes.
6
Case Study, Technical Assessment, or Presentation Round
Many Flywheel roles — particularly in analytics, commerce strategy, and business development — include a practical assessment. This might involve analyzing a sample dataset to derive marketplace optimization recommendations, building a mock media plan for a fictional brand on Amazon, or presenting a strategic proposal to a panel. These exercises evaluate both your technical skills and your ability to communicate insights to brand stakeholders, which is central to Flywheel's client-facing work.
7
Final Panel or Cross-Functional Interview and Offer
The final stage typically involves meeting additional team members or cross-functional stakeholders — you might speak with someone from the Perpetua product team, a senior client lead, or a member of the analytics group depending on the role. This round assesses culture fit, collaboration style, and how you'd integrate across Flywheel's interconnected teams. Successful candidates generally receive offers within one to two weeks of the final interview, communicated through the Greenhouse platform.

Resume Tips for Flywheel Digital

critical

Lead with Retail Media and E-Commerce Marketplace Experience

Flywheel's entire business revolves around optimizing brand performance on platforms like Amazon, Walmart, Instacart, and Target. If you have direct experience with Amazon Advertising Console, Amazon DSP, Walmart Connect, or Instacart Ads, place this front and center — ideally in your resume summary and in the first bullet points under relevant roles. Even adjacent experience managing Google Shopping campaigns or working with CPG brands on digital shelf strategy signals relevant domain knowledge that Greenhouse keyword scans and recruiters will flag immediately.

critical

Quantify Client Impact with Commerce-Relevant Metrics

Flywheel measures success through metrics like ROAS (Return on Ad Spend), organic search rank on marketplace platforms, Buy Box percentage, content compliance scores, and incremental revenue growth. Structure your accomplishments using these specific KPIs rather than generic marketing metrics. For example, 'Increased ROAS by 34% across Amazon Sponsored Products campaigns for a $5M annual ad spend portfolio' is far more compelling than 'Improved campaign performance for key clients.' Flywheel's hiring teams look for candidates who speak the language of digital commerce fluently.

critical

Highlight Proficiency with Relevant Analytics and Commerce Tools

Create a dedicated 'Tools & Platforms' section that showcases familiarity with the technology stack common in Flywheel's ecosystem. This includes Amazon Seller Central and Vendor Central, Helium 10, Pacvue, Skai, Perpetua's own platform, Tableau, Looker, SQL, Python, and Excel at an advanced level. For content operations roles, mention experience with PIM (Product Information Management) systems, DAM tools, or content syndication platforms like Salsify or Syndigo. Greenhouse's structured fields make it easy for recruiters to search for these specific tool keywords.

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Demonstrate Client Management and Stakeholder Communication Skills

Roles like Client Success Manager, Business Manager, and Business Development Director are fundamentally relationship-driven positions. Your resume should include specific examples of managing client portfolios — mention the number of accounts, annual revenue under management, retention rates you achieved, and how you navigated complex brand-agency dynamics. Flywheel serves enterprise-level brands, so experience managing Fortune 500 or major CPG client relationships is especially relevant and should be explicitly stated.

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Use Clean Formatting That Greenhouse Parses Reliably

Greenhouse handles most standard resume formats well, but to maximize parsing accuracy, use a single-column layout with clearly labeled sections (Experience, Education, Skills). Avoid tables, multi-column designs, headers/footers containing critical information, and graphics or icons. Save your file as a .pdf or .docx — both are well-supported. Ensure your job titles, company names, and dates follow a consistent format so Greenhouse correctly maps your work history into its structured candidate profile.

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Mirror Flywheel's Language from Job Descriptions

Study the specific terminology Flywheel uses across their job postings — phrases like 'digital commerce,' 'retail media activation,' 'marketplace optimization,' 'commerce specialist,' and 'custom client analytics' appear frequently. Incorporate these exact phrases naturally into your resume where they accurately describe your experience. This isn't about keyword stuffing — it's about demonstrating that you already operate in Flywheel's professional vocabulary, which signals cultural and functional fit to both the ATS and human reviewers.

nice_to_have

Include Cross-Functional Collaboration Examples

Flywheel's hybrid model means commerce specialists work alongside data scientists, content teams, media buyers, and product engineers daily. Highlight instances where you collaborated across departments — for example, working with a data team to build automated reporting, partnering with creative teams on A+ Content for Amazon listings, or coordinating with product teams on feature feedback loops. This cross-functional versatility is a strong differentiator for candidates, especially for roles that sit at the intersection of technology and services.

nice_to_have

Show Career Progression in Fast-Growth or Acquisition Environments

Flywheel has grown through acquisitions (including Perpetua) and operates within Omnicom's large network. If you've thrived during company acquisitions, rapid scaling, or organizational restructuring, call this out explicitly. Statements like 'Maintained 95% client retention during company acquisition and platform migration' or 'Promoted twice in 18 months during period of 3x team growth' demonstrate you can perform in the kind of dynamic environment Flywheel embodies.

ATS System: Greenhouse

Greenhouse is a structured hiring platform used by Flywheel Digital to manage their full recruitment pipeline across 113+ open positions. It uses scorecard-based evaluation where each interviewer rates candidates against predefined attributes, and it supports keyword searching that helps recruiters surface relevant candidates from large applicant pools — making resume optimization particularly important.

Submit your resume as a .pdf or .docx file — Greenhouse parses both formats reliably, but avoid image-based PDFs or scanned documents that can't be text-extracted
Use standard section headers like 'Work Experience,' 'Education,' and 'Skills' so Greenhouse correctly maps your information into structured candidate profile fields
Incorporate exact keywords from Flywheel's job descriptions — Greenhouse allows recruiters to search candidate pools by specific terms like 'Amazon Advertising,' 'retail media,' 'ROAS,' and 'marketplace optimization'
Avoid tables, columns, text boxes, and graphics — Greenhouse's parser can misread these formatting elements, potentially scrambling your work history or omitting key information entirely
Complete every field in the application form, including optional custom questions — Greenhouse tracks completion rates and partially filled applications may be deprioritized by recruiters reviewing large candidate volumes
If reapplying to a different Flywheel role, note that Greenhouse maintains your full candidate history — recruiters can see previous applications, so tailor each submission to the specific role rather than submitting identical materials across multiple positions
Keep your resume to 1-2 pages with consistent date formatting (Month Year – Month Year) so Greenhouse can accurately calculate and display your tenure at each position

Complete Greenhouse Resume Guide →

Interview Culture

Flywheel Digital's interview process reflects its identity as a data-driven, client-focused digital commerce organization.

Expect a structured process — typically three to four rounds — that evaluates both your technical capabilities and your ability to communicate complex marketplace insights to brand stakeholders. The initial recruiter screen focuses on baseline qualification: your familiarity with the retail media ecosystem, your motivation for joining Flywheel specifically, and logistical alignment on location, compensation expectations, and start timing. Recruiters at Flywheel tend to be knowledgeable about the digital commerce space, so surface-level answers about 'wanting to work in e-commerce' won't differentiate you. Articulate specifically what excites you about Flywheel's position at the intersection of technology and managed services. Hiring manager interviews dig into functional depth. For analytics roles, be prepared to walk through how you've built dashboards, queried large datasets, or derived actionable insights from messy marketplace data. For client-facing roles, expect behavioral questions using the STAR framework — situations where you've rescued at-risk client relationships, driven strategic recommendations that moved revenue, or managed competing priorities across multiple brand accounts simultaneously. The case study or presentation round is where Flywheel truly evaluates your potential fit. Many candidates report being given realistic scenarios — analyzing campaign performance data and presenting optimization recommendations, or developing a go-to-market approach for a brand launching on a new marketplace. These exercises mirror actual client deliverables, so approach them as you would real work: structured, data-informed, and clearly communicated. Culturally, Flywheel values intellectual curiosity about the rapidly evolving retail media landscape, comfort with ambiguity in a scaling organization, and genuine enthusiasm for helping brands win on digital shelves. Interviewers often assess whether you stay current on industry developments — new Amazon ad formats, Walmart's evolving marketplace features, or shifts in consumer shopping behavior. Demonstrating that you actively follow this space through industry publications, webinars, or community involvement signals strong culture alignment. The panel or cross-functional round tests collaboration instincts — Flywheel's model requires seamless coordination between analytics, media, content, and client teams, so expect questions about how you've navigated cross-team dynamics.

What Flywheel Digital Looks For

Deep familiarity with retail media platforms (Amazon Advertising, Walmart Connect, Instacart Ads) and the ability to translate platform mechanics into brand growth strategies
Data fluency — comfort with analytics tools (SQL, Tableau, Excel, Python) and the ability to derive actionable commerce insights from complex, multi-source datasets
Client management sophistication, including experience managing enterprise-level brand relationships, navigating multi-stakeholder decision processes, and driving measurable client outcomes
Intellectual curiosity about the digital commerce ecosystem — staying current on marketplace algorithm changes, new ad formats, retail media network launches, and shifting consumer behavior
Adaptability and comfort with ambiguity, reflecting Flywheel's rapid growth through acquisitions (Perpetua) and its position within the broader Omnicom network
Strong communication skills that bridge technical analysis and strategic storytelling — the ability to present data-driven recommendations to brand CMOs as effectively as to fellow analysts
Cross-functional collaboration experience, particularly working at the intersection of media, content, analytics, and client strategy teams in fast-paced environments
Proactive problem-solving orientation — Flywheel values candidates who identify optimization opportunities before clients ask, rather than simply executing on requests

Frequently Asked Questions

How long does the Flywheel Digital hiring process typically take from application to offer?

Based on common patterns for companies of Flywheel's size and growth stage using Greenhouse, the full process typically spans three to five weeks from initial application to offer. The recruiter screen usually occurs within one to two weeks of applying if your profile is a match, followed by hiring manager and case study rounds spaced roughly a week apart. Timeline can vary based on role seniority and team urgency — Business Development Director roles may involve additional stakeholder conversations that extend the process, while Commerce Specialist positions may move faster. Following up with your recruiter through Greenhouse after each stage is appropriate and encouraged.

Do I need direct Amazon Advertising or retail media experience to get hired at Flywheel?

While direct retail media platform experience is a significant advantage — and likely essential for senior roles like Manager of Custom Client Analytics or Business Development Director — Flywheel also hires candidates with transferable skills from adjacent domains. Experience in performance marketing (Google Ads, Meta Ads), e-commerce operations, marketing analytics, or agency client management can translate well, especially for roles like Commerce Specialist or Content Ops positions. The key is demonstrating that you understand the fundamentals of marketplace economics, paid media optimization, and data-driven decision-making, and that you're motivated to apply these skills specifically to the retail media vertical.

Should I submit a cover letter when applying to Flywheel Digital?

If the Greenhouse application form includes a cover letter field, absolutely use it — even if it's marked as optional. A strong Flywheel cover letter should accomplish three things: explain why you're specifically drawn to digital commerce and retail media (not just 'interested in marketing'), demonstrate that you understand Flywheel's unique position as a technology-plus-services company within Omnicom, and connect your most relevant experience to the specific role's requirements. Keep it to three or four focused paragraphs. Generic cover letters that could apply to any marketing company will not differentiate you in a pool of candidates who likely have similar technical qualifications.

What should I prepare for Flywheel's case study or presentation round?

Flywheel's case studies typically mirror real client deliverables — you might be asked to analyze campaign performance data, identify optimization opportunities for a brand's Amazon presence, or build a strategic proposal for marketplace expansion. Prepare by familiarizing yourself with key retail media metrics (ROAS, ACoS, TACoS, organic rank, Buy Box win rate), practicing structured data analysis frameworks, and developing clear presentation skills that balance analytical rigor with strategic storytelling. Review publicly available Amazon Advertising case studies and Perpetua's own marketing materials for examples of how Flywheel frames marketplace success. Structure your presentation with a clear executive summary, data-driven insights, and prioritized recommendations — mimicking how you'd present to a brand's e-commerce director.

Does Flywheel Digital offer remote or hybrid work arrangements?

Flywheel Digital operates across multiple global locations, and their job postings on Greenhouse typically specify whether a role is remote, hybrid, or office-based. As part of the Omnicom network, Flywheel has access to offices in major markets, but many roles — particularly in analytics and commerce strategy — have historically been open to remote candidates. Check each specific job posting for location requirements, and clarify expectations during your recruiter screen. If a role lists a specific city but you're located elsewhere, it's still worth asking your recruiter about flexibility, as Flywheel's rapid hiring across 113+ roles suggests an evolving approach to distributed work.

How does Flywheel Digital's relationship with Omnicom Group affect the employee experience?

Flywheel's position within Omnicom provides several tangible advantages — access to enterprise-level benefits, professional development resources, a massive network of marketing and advertising professionals, and the financial stability of a publicly traded parent company. At the same time, Flywheel maintains its own distinct culture, product roadmap, and operational identity as a digital commerce specialist. In practice, this means you get startup-like agility in the digital commerce space with the support infrastructure of a global communications network. During interviews, asking about how Flywheel's teams interact with broader Omnicom resources demonstrates sophisticated understanding of the organizational context.

What experience level do I need for Flywheel's open roles?

Flywheel's 80+ open roles span a wide seniority range. Commerce Specialist and Content Ops positions may be accessible to candidates with one to three years of relevant experience in e-commerce, content management, or digital marketing. Client Success Manager and Business Manager roles typically require three to six years of experience with demonstrated client relationship management skills. Director-level positions like Business Development Director generally expect seven or more years of progressive experience with proven revenue generation and strategic leadership capabilities. Regardless of level, demonstrating specific knowledge of the retail media ecosystem will strengthen your candidacy significantly compared to candidates with equivalent years of experience in unrelated domains.

How can I optimize my resume for Flywheel's Greenhouse ATS?

Focus on three areas: formatting, keywords, and relevance hierarchy. For formatting, use a single-column layout, standard section headers, consistent date formats, and save as .pdf or .docx. For keywords, extract specific terms from the Flywheel job description you're targeting — phrases like 'retail media,' 'marketplace optimization,' 'custom analytics,' 'commerce strategy,' and specific platform names (Amazon DSP, Walmart Connect, Perpetua). For relevance hierarchy, restructure your bullet points so the most commerce-relevant accomplishments appear first under each role, since Greenhouse displays your information in the order you provide it. Recruiters reviewing dozens of applications in Greenhouse's candidate view typically scan the first two bullets per role before deciding to read further.

What makes Flywheel different from other digital commerce agencies I could apply to?

Three things distinguish Flywheel from competitors like Pacvue, Teikametrics, or traditional commerce agencies. First, their hybrid model — they build proprietary technology (including the Perpetua platform) while also offering managed services, giving employees exposure to both product development and client strategy. Second, the Omnicom backing provides enterprise scale and client relationships that smaller agencies can't match, while maintaining a more specialized and agile culture than a full-service agency conglomerate. Third, the breadth of their marketplace coverage across Amazon, Walmart, Instacart, and emerging retail media networks means you'll develop expertise across the full digital commerce ecosystem rather than being siloed on a single platform. Articulating your understanding of these differentiators in your application signals genuine interest beyond surface-level research.

Sample Open Positions

Check Your Resume Before Applying → View 80 open positions at Flywheel Digital

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Sources

Flywheel Digital — Careers Page — Flywheel Digital
Flywheel Digital Company Profile and Reviews — Glassdoor
Greenhouse Recruiting — How It Works for Candidates — Greenhouse Software
Omnicom Acquires Flywheel Digital to Accelerate Commerce Capabilities — Omnicom Group
Perpetua by Flywheel — Retail Media Optimization Platform — Perpetua (Flywheel)