How to Apply to Braze

Key Takeaways

Study Braze's five core values (Take It Personally, Put You in the User, Ship Smart, Be a Human, We Over I) and prepare two specific examples from your career that demonstrate each one — interviewers will assess values alignment at every stage
Create a free Braze Learning account and complete at least one certification before applying — this demonstrates product knowledge that most candidates won't have and gives you credibility in interviews
Tailor your resume with exact language from the Braze job posting, focusing on SaaS metrics, customer engagement terminology, and relevant technology stack keywords to optimize for Greenhouse's parsing and recruiter search filters
Research Braze's engineering blog (braze.com/resources/articles) and recent press releases to understand current product priorities — referencing specific features like Canvas Flow, Currents, or Braze Alloys partnerships shows genuine interest
If you have a connection at Braze, ask them to submit an internal referral through Greenhouse before you apply — referred candidates are typically surfaced to recruiters more quickly
Prepare a concise explanation of why customer engagement matters to modern businesses and how Braze differs from competitors like Salesforce Marketing Cloud and Iterable — this question arises in nearly every recruiter screen
For sales roles, research Braze's customer case studies on their website and be ready to articulate the platform's ROI in terms the prospect's CFO would care about — revenue lift, retention improvement, and operational efficiency

About Braze

Braze (NASDAQ: BRZE) is a leading customer engagement platform that helps brands orchestrate personalized, real-time messaging experiences across channels like email, push notifications, SMS, in-app messages, and content cards. Founded in 2011 as Appboy and rebranded in 2017, Braze has grown into a publicly traded powerhouse serving major global brands including Burger King, Delivery Hero, HBO Max, Skims, and Urban Outfitters. The platform's core differentiator is its stream-processing architecture, which enables brands to act on customer data in real time rather than relying on batch processing — a technical edge that shapes much of the engineering talent Braze seeks. Braze's culture is built around five core values: Take It Personally, Put You in the User, Ship Smart, Be a Human, and We Over I. These aren't just poster slogans — they actively surface in performance reviews, hiring decisions, and day-to-day collaboration. Employees frequently cite the company's transparency, strong learning culture, and genuine commitment to diversity and inclusion. With offices in New York City, Austin, San Francisco, London, Singapore, Tokyo, São Paulo, and other locations, Braze operates with a hybrid work model that varies by team and role. With approximately 234+ open positions spanning engineering, sales, customer success, and operations, Braze is in active growth mode. The company competes in the marketing automation space against Salesforce Marketing Cloud, Iterable, and OneSignal, but consistently earns recognition from Gartner and Forrester as a category leader. For job seekers, Braze represents a rare combination: a company with startup energy backed by public-company stability, working on technically challenging problems that directly impact how billions of consumers experience their favorite brands.

Application Process

1
Identify the Right Role on Braze's Careers Page
Start at braze.com/careers, where roles are organized by department (Engineering, Sales, Customer Success, G&A, Marketing, and more) and location. Braze lists detailed job descriptions that typically include the team you'd join, day-to-day responsibilities, required qualifications, and preferred experience. Read the 'About Braze' section at the bottom of each posting — it often contains updated benefits information and signals what the company currently values most.
2
Submit Your Application Through Greenhouse
Braze uses Greenhouse as its applicant tracking system, so every application flows through a structured Greenhouse portal. You'll create a candidate profile, upload your resume (PDF or Word), optionally attach a cover letter, and answer any role-specific screening questions. Some roles — particularly in sales and customer success — may include short-answer questions about your experience with SaaS platforms, customer engagement, or specific verticals like financial services.
3
Recruiter Phone Screen
If your application passes initial review, a Braze recruiter will typically schedule a 30-minute phone screen. Expect questions about your career trajectory, why you're interested in Braze specifically, and your understanding of the customer engagement space. Recruiters commonly assess culture fit early, so be ready to speak to Braze's values — especially 'Put You in the User' and 'We Over I' — with concrete examples from your past work.
4
Hiring Manager Interview
The next round typically involves a 45-60 minute conversation with the hiring manager. For technical roles like Technical Support Engineer or Senior Platform Software Engineer, this often includes a deeper dive into your technical background, problem-solving approach, and familiarity with relevant technologies (Ruby, Python, Kafka, cloud infrastructure). For sales roles like Account Executive, expect scenario-based questions about deal cycles, enterprise selling, and navigating complex stakeholder environments.
5
Technical or Functional Assessment
Depending on the role, Braze commonly incorporates a take-home exercise or live assessment. Engineering candidates may face a coding challenge, system design exercise, or architecture discussion relevant to Braze's real-time data processing infrastructure. Sales candidates often complete a mock demo or pitch of the Braze platform. Solution Consultants and Email Deliverability Consultants may receive scenario-based case studies reflecting actual customer challenges.
6
Cross-Functional Panel Interviews
Braze typically conducts a panel or series of back-to-back interviews with team members and cross-functional partners. You might meet engineers, product managers, customer success leads, or sales counterparts depending on the role. This round evaluates collaboration skills, communication clarity, and whether you embody Braze's 'We Over I' value. Many candidates report that these interviews feel conversational and focused on real-world problem-solving rather than gotcha questions.
7
Offer, Background Check, and Onboarding
Successful candidates receive a verbal offer followed by a written offer through Greenhouse. Braze's compensation packages commonly include base salary, equity (RSUs as a public company), bonuses, and comprehensive benefits. Once you accept, the onboarding process includes a structured 'Braze Camp' orientation program designed to immerse new hires in the product, culture, and cross-team relationships from day one.

Resume Tips for Braze

critical

Lead with Customer Engagement and Martech Terminology

Braze operates in the customer engagement and marketing technology (martech) space, so your resume should reflect fluency in this domain. Use terms like 'lifecycle marketing,' 'push notifications,' 'cross-channel messaging,' 'customer retention,' 'segmentation,' and 'personalization' where relevant to your experience. Even if you're applying for an engineering role, demonstrating awareness of how your work impacts end-user engagement signals that you understand Braze's mission.

critical

Quantify Your Impact with Metrics That Matter to a SaaS Company

Braze is a high-growth SaaS company, so hiring managers respond to metrics aligned with SaaS success: revenue influenced, customer retention rates, platform uptime, API latency improvements, deal sizes closed, NPS improvements, or time-to-resolution for support tickets. Instead of writing 'Managed client accounts,' write 'Managed a portfolio of 35 enterprise accounts totaling $4.2M ARR, achieving 112% net retention.' Specificity and scale show you operate at Braze's level.

critical

Highlight Experience with Braze's Core Technology Stack

For technical roles, Braze's engineering blog and job postings reveal a stack that includes Ruby on Rails, Python, MongoDB, Kafka, Redis, Kubernetes, and AWS. If you have experience with real-time data streaming, event-driven architectures, or processing data at massive scale, make these prominent on your resume. For non-engineering roles, mention experience with CRM tools, CDPs, email service providers, or the Braze platform itself — certifications from Braze's own learning platform (Braze Learning) are a strong signal.

recommended

Use Clean, ATS-Compatible Formatting for Greenhouse

Greenhouse parses resumes effectively but can struggle with complex layouts. Use standard section headers (Experience, Education, Skills, Certifications), avoid tables, columns, headers/footers, and embedded images. Stick to common fonts like Arial, Calibri, or Georgia. Submit as a PDF unless the application specifically requests Word format. Greenhouse extracts text from PDFs reliably, and PDFs preserve your formatting across all reviewers' screens.

recommended

Mirror the Language from Braze's Job Descriptions

Braze's Greenhouse-powered listings contain carefully chosen keywords that recruiters and the ATS use to filter candidates. If the posting says 'enterprise SaaS sales experience,' use that exact phrase — not just 'B2B sales.' If it mentions 'email deliverability,' 'SDK integration,' or 'customer journey orchestration,' reflect those terms in your experience bullets. This isn't keyword stuffing; it's demonstrating that your experience directly maps to what the role requires.

recommended

Showcase Cross-Functional Collaboration

Braze's culture emphasizes 'We Over I,' and nearly every role involves working across teams — engineers partner with product and customer success, sales teams coordinate with solution consultants and marketing. Include examples of cross-functional projects: 'Partnered with product management and data engineering to design a customer segmentation feature that reduced campaign setup time by 40%.' This directly signals you'll thrive in Braze's collaborative environment.

nice_to_have

Include Industry Vertical Experience for Client-Facing Roles

Braze serves clients across financial services, retail, media, entertainment, and QSR (quick-service restaurants). Roles like Account Executive, Enterprise and Email Deliverability Consultant explicitly seek vertical expertise. If you've worked in or sold into these industries, create a brief 'Industry Expertise' section or weave vertical experience into your role descriptions. Knowing the compliance requirements of financial services or the engagement patterns of media companies gives you a real edge.

nice_to_have

Add Braze-Specific Certifications and Community Involvement

If you've earned certifications through Braze Learning, attended Braze Forge (their annual conference), or contributed to the Braze community through Bonfire or partner ecosystems, include these prominently. These demonstrate genuine interest in the platform beyond a job application. Even if you haven't, consider completing free Braze Learning courses before applying — it shows initiative and gives you product knowledge that will differentiate your application and accelerate your ramp time.

ATS System: Greenhouse

Greenhouse is a structured hiring platform that Braze uses to manage its entire recruitment pipeline — from job posting to offer letter. Applications are parsed, scored for keyword relevance, and organized into scorecards that interviewers use to evaluate candidates consistently. Greenhouse emphasizes structured interviewing, which means Braze's hiring teams are likely using standardized rubrics and scorecard criteria for every role.

Submit your resume as a PDF to preserve formatting while ensuring Greenhouse can parse your text accurately
Use standard section headers like 'Professional Experience,' 'Education,' 'Technical Skills,' and 'Certifications' — Greenhouse maps these to its candidate profile fields
Include exact keywords from the Braze job description in your resume and cover letter, as Greenhouse allows recruiters to search and filter candidates by specific terms
Avoid using text boxes, tables, multi-column layouts, or graphics — Greenhouse's parser can misread or skip content in non-standard formats
Complete all optional fields in the Greenhouse application form, including LinkedIn URL and screening questions — incomplete profiles may be deprioritized
If applying to multiple Braze roles, tailor each submission separately rather than using a single generic resume, as Greenhouse tracks applications per requisition and reviewers see role-specific submissions
Greenhouse supports internal referrals prominently — if you know someone at Braze, ask them to submit a referral through the system before you apply, as referred candidates are typically flagged for priority review

Complete Greenhouse Resume Guide →

Interview Culture

Braze's interview process reflects its engineering-driven, values-first culture.

Expect a structured experience — Greenhouse's scorecard system means every interviewer evaluates you against predefined criteria, reducing bias and ensuring consistency. The typical process spans 3-5 rounds over 2-4 weeks, though enterprise sales and senior engineering roles may extend longer due to the complexity of assessments. For engineering roles (Technical Support Engineer, Senior Platform Software Engineer), prepare for a mix of coding exercises, system design discussions, and debugging scenarios. Braze's real-time data architecture means interviewers often probe your understanding of event-driven systems, scalability challenges, and how you approach incident response under pressure. Pair programming or live coding sessions are common, and interviewers typically care more about your problem-solving process and communication than arriving at a perfect solution. Sales and account executive candidates should prepare for mock pitches or discovery calls. Braze's enterprise sales cycles are consultative and multi-stakeholder, so interviewers will evaluate your ability to navigate complex organizations, articulate ROI to both technical and business audiences, and demonstrate genuine curiosity about the customer's challenges. Familiarity with MEDDIC or similar sales methodologies is commonly valued. Culture fit assessment runs through every stage. Braze interviewers frequently ask behavioral questions tied to their five core values. Prepare specific stories for questions like: 'Tell me about a time you put yourself in the user's shoes to solve a problem' (Put You in the User), 'Describe a situation where you prioritized team success over personal recognition' (We Over I), and 'How do you balance speed and quality when shipping a project?' (Ship Smart). Panelist interviews tend to be collaborative rather than adversarial — many candidates report that Braze interviewers are genuinely interested in understanding your thinking, not tripping you up. Come with thoughtful questions about the team's current challenges, the product roadmap, and how success is measured in the role. Demonstrating that you've used the Braze platform, read their engineering blog, or explored their public documentation will consistently set you apart from other candidates.

What Braze Looks For

Deep customer empathy — the ability to think from the end-user's perspective, aligned with Braze's 'Put You in the User' value
Collaborative mindset over individual heroics — Braze evaluates whether you elevate your team, not just your own output ('We Over I')
Technical curiosity and product instinct — even non-engineering roles benefit from understanding how Braze's platform works at a conceptual level
Experience operating in high-growth SaaS environments where speed, iteration, and data-driven decision-making are the norm
Strong written and verbal communication skills — Braze's distributed teams rely on clear, precise communication across time zones and functions
Ownership mentality ('Take It Personally') — they seek people who treat problems as their own and follow through without being asked
Industry or domain expertise relevant to Braze's key verticals: financial services, retail, media and entertainment, or food and beverage
Comfort with ambiguity and rapid change — as a public company still scaling aggressively, Braze needs people who can build the plane while flying it

Frequently Asked Questions

How long does the Braze hiring process typically take from application to offer?

Based on candidate reports, Braze's hiring process commonly takes 3-5 weeks from initial application to offer, though this varies by role complexity and seniority. The recruiter screen typically happens within 1-2 weeks of application, followed by hiring manager and panel interviews over the next 2-3 weeks. Enterprise sales and senior engineering roles may take longer due to multi-stage assessments and panel coordination across time zones. To keep things moving, respond promptly to scheduling requests through Greenhouse and proactively communicate your availability.

Should I include a cover letter when applying to Braze?

While cover letters are typically optional in Braze's Greenhouse application, submitting a targeted one can differentiate you — especially for customer-facing roles like Solution Consultant, Account Executive, or Email Deliverability Consultant. Use the cover letter to explain specifically why Braze's mission resonates with you, connect your experience to the customer engagement space, and reference a specific Braze product feature or case study that excites you. Keep it to 250-350 words. For engineering roles, your resume and technical skills typically carry more weight, but a brief cover letter highlighting your interest in real-time data processing at scale never hurts.

What resume format works best with Braze's Greenhouse ATS?

Submit a single-column PDF resume with standard section headers and no graphics, tables, or text boxes. Greenhouse parses PDFs reliably, and this format ensures both the ATS and human reviewers see your information as intended. Use a professional font between 10-12pt, and keep your resume to 1-2 pages depending on experience level. Include a dedicated 'Technical Skills' or 'Core Competencies' section near the top — Greenhouse allows recruiters to search for specific skills, and having them explicitly listed increases your discoverability.

Does Braze offer remote work opportunities?

Braze operates a hybrid work model, with policies that vary by team and role. Many positions list specific office locations (New York, Austin, San Francisco, London, Singapore, etc.) with hybrid expectations, while some roles are designated as remote-eligible. Check the location field on each Greenhouse listing carefully — it will specify whether the role is 'Remote,' 'Hybrid,' or tied to a specific office. During the recruiter screen, ask directly about the team's working rhythm, in-office expectations, and how remote collaboration is managed across Braze's global offices.

Can I apply to multiple roles at Braze simultaneously?

Yes, Greenhouse allows you to apply to multiple Braze positions, and each application is tracked independently. However, apply strategically — submitting to more than 3-4 roles can signal unfocused interest. Tailor your resume for each specific role, emphasizing the most relevant experience and keywords for that position. Recruiters at Braze can see all your applications in Greenhouse, so if you're genuinely qualified for multiple roles, it's perfectly acceptable. Consider noting in your cover letter which role is your top preference and why.

What level of experience does Braze typically look for?

Braze hires across a wide experience spectrum, from specialist-level roles (Technical Support Specialist) to senior leadership positions (Senior Engineering Manager). The active job listings suggest a strong demand for mid-to-senior level professionals with 3-8+ years of experience, particularly in enterprise SaaS sales, platform engineering, and customer-facing technical roles. Entry-level opportunities exist but are less common — look for roles with 'Associate' or 'Specialist' in the title. For senior roles, Braze particularly values experience at other high-growth SaaS companies or marketing technology platforms.

How should I prepare for a Braze technical interview?

For engineering roles, review Braze's public engineering blog posts to understand their architecture — they process billions of data points in real time using Ruby, MongoDB, Kafka, and Redis on AWS infrastructure. Practice system design questions focused on high-throughput, low-latency data pipelines and event-driven architectures. For Technical Support roles, prepare to troubleshoot API integration scenarios, SDK implementation issues, and email deliverability challenges. Regardless of the technical role, be ready to explain complex concepts clearly — Braze engineers regularly collaborate with non-technical teams, so communication skills are evaluated alongside coding ability.

What should I know about Braze's product before interviewing?

At minimum, understand that Braze is a customer engagement platform enabling brands to send personalized messages across email, push, SMS, in-app, and web channels in real time. Familiarize yourself with key product features: Canvas (the journey orchestration tool), Currents (a real-time data streaming feature), Content Cards, and Braze Alloys (the technology partner ecosystem). Review 2-3 customer case studies on braze.com to understand how brands use the platform to drive retention and revenue. If possible, complete a free Braze Learning module to gain hands-on familiarity. During the interview, demonstrating product knowledge — even at a high level — signals genuine enthusiasm that differentiates you from candidates who haven't done their homework.

Does Braze provide feedback if I'm not selected for a role?

Braze, like many companies using Greenhouse, typically sends a notification through the platform if you're not selected to move forward. The level of feedback provided varies — candidates who progress to later interview stages are more likely to receive specific feedback from the recruiter. If you don't receive detailed feedback, it's appropriate to send a polite follow-up email to your recruiter contact asking for any insights that could help you in future applications. Maintain a positive relationship regardless of the outcome — Braze's recruiters frequently revisit strong candidates from past pipelines when new roles open.

Sample Open Positions

Check Your Resume Before Applying → View 234 open positions at Braze

Related Resources

Similar Companies

Sources

Braze Careers Page — Braze, Inc.
Working at Braze — Company Reviews and Culture — Glassdoor
Braze Engineering Blog — Technical Architecture and Culture — Braze, Inc.
Greenhouse Help Center — Candidate Application Best Practices — Greenhouse Software
Braze Learning — Free Product Certifications and Courses — Braze, Inc.