How to Apply to abrdn

15 min read Last updated April 20, 2026 8 open positions

Key Takeaways

  • abrdn is a FTSE 250 UK asset and wealth manager headquartered at 1 George Street Edinburgh with major offices in London, Boston, and across APAC and EMEA, employing roughly 5,000 people and managing approximately GBP 506 billion in AUM.
  • The corporate brand reverted from 'abrdn' to 'Aberdeen' (Aberdeen Group plc) in 2025 after the 2021 vowel-removal rename was widely criticised. Candidates will see both brands in market through the transition period; the LSE ticker remains ABDN.
  • Jason Windsor became permanent CEO in 2024 after Stephen Bird's departure, following a period of net outflows, restructuring, and CFO turnover. Joining now means joining mid-restructure; recruiters value candidates who acknowledge that openly.
  • All hiring runs through a single Workday tenant at abrdn.wd3.myworkdayjobs.com, transitioning to Aberdeen Group branding over time. One profile covers Investments, Adviser, interactive investor, and corporate functions.
  • FCA Senior Manager and Certification Regime status, IMC, CFA, IAQ, and right-to-work status are screened structurally. State them clearly in the CV and in Workday screening fields.
  • Compensation is competitive within Edinburgh financial services and fair within UK asset management but below Wall Street and US-headquartered alternatives managers. The pension benefit is genuinely strong, reflecting the Standard Life heritage.
  • Strongest franchises today are Asia-Pacific equities, private markets, the Adviser platform (Wrap and Elevate), interactive investor, and sustainability-labelled UCITS. Tailor your application to a specific franchise rather than 'asset management' generically.
  • Interviews are structured, polite, and substantive. Expect a recruiter call, one or two competency rounds, a technical or case-based round (portfolio pitch, mock client meeting, coding exercise), and a final panel.
  • Hybrid working is genuinely flexible in most non-trading roles, typically two to three days in the office. Final-stage interviews are usually held in person at Edinburgh or London.

About abrdn

abrdn plc, listed on the London Stock Exchange under the ticker ABDN and a constituent of the FTSE 250, is one of the United Kingdom's largest asset and wealth managers. Headquartered at 1 George Street in Edinburgh, with a major secondary office at Bow Bells House in the City of London, the firm employs roughly 5,000 people and managed approximately GBP 506 billion in assets at the most recent disclosure. Its business spans three segments: Investments (institutional and wholesale fund management, predominantly via UCITS, OEICs, and SICAV ranges), Adviser (the platform business serving UK financial advisers, principally Wrap and Elevate), and interactive investor (the direct-to-consumer investment platform acquired in 2022 that has become the strategic crown jewel of the group). Beyond Edinburgh and London, the company maintains material offices in Boston, Hong Kong, Singapore, Tokyo, Sydney, Frankfurt, Luxembourg, and Dubai, alongside smaller research outposts and distribution hubs across the EMEA, APAC, and Americas regions. The modern company is the product of the August 2017 all-share merger between Standard Life plc, the Edinburgh life assurer founded in 1825, and Aberdeen Asset Management plc, the Aberdeen-headquartered emerging-markets specialist founded in 1983 by Martin Gilbert. The combined entity initially operated as Standard Life Aberdeen, with its asset-management arm branded Aberdeen Standard Investments. In 2021, under then-CEO Stephen Bird, the group rebranded itself as 'abrdn' (pronounced 'Aberdeen'), removing the vowels in what the firm called a modern, digitally enabled identity. The rename was widely mocked in the financial press and on social media, becoming a case study in marketing missteps. In 2025, the company reversed course and announced it would revert to the 'Aberdeen' name, with the corporate parent transitioning back to Aberdeen Group plc and the listed ticker remaining ABDN. As of early 2026 the brand transition is still being implemented across customer-facing properties, regulatory filings, and the careers site, so candidates will encounter both 'abrdn' and 'Aberdeen' branding depending on which channel they are looking at. The leadership story matters because it shapes the hiring environment. Stephen Bird, the former Citi consumer-banking head who became CEO in 2020, departed in 2024 amid persistent net outflows, falling fee revenue, and shareholder frustration with the pace of cost reduction. Chief Financial Officer Jason Windsor stepped in as interim CEO and was confirmed in the permanent role later in 2024. The CFO seat itself has had visible turnover during the same window. The company has executed multiple cost-saving programmes, restructured the Investments division, and refocused the strategy around interactive investor and the Adviser platform, where economics are stronger and flows are more predictable than in the active-equity fund business that historically defined Aberdeen. Competitively, abrdn sits in a crowded UK and European asset-management peer set that includes Schroders, Legal and General Investment Management, Janus Henderson, Aviva Investors, Jupiter Fund Management, M&G, Royal London Asset Management, and the UK arms of BlackRock, Fidelity, and Vanguard. The active long-only mutual-fund industry has been under structural pressure for a decade as cheaper passive products take share, and abrdn's headline AUM number has shrunk meaningfully from the post-merger peak. Where the firm has carved out genuine differentiation is in private markets (real estate, infrastructure, private equity solutions), Asia-Pacific equities (a legacy Aberdeen strength), sustainability-labelled UCITS, the Adviser platform franchise, and interactive investor's direct retail business. Compensation is competitive within Edinburgh financial services and broadly fair within UK asset management, but it sits below the levels paid by Wall Street investment banks or US-headquartered alternatives managers. Working hours are humane by financial-services standards, the office culture is English-primary, and the firm is genuinely flexible on hybrid working in most non-trading roles. If you are looking for prestige brands, brand stability, and a euphoric growth story, abrdn is not it. If you are looking for a serious institutional asset manager going through a real restructuring, with strong franchises in select areas and a culture that still rewards Scottish craft and patience, it is a substantive place to build a career.

Application Process

  1. 1
    Confirm which abrdn entity you are applying to

    Confirm which abrdn entity you are applying to. The Investments business, the Adviser platform, the corporate functions (HR, Finance, Risk, Compliance, Legal, Technology), and interactive investor have overlapping but not identical hiring funnels. Most roles flow through the central Workday tenant, but interactive investor in some periods runs a partly separate brand and posts roles on its own careers page that links into the same Workday backend. Read the posting URL carefully before you start.

  2. 2
    Start at the canonical careers site

    Start at the canonical careers site. The current public-facing entry point is careers.abrdn.com, which redirects authenticated traffic to the abrdn Workday tenant at abrdn.wd3.myworkdayjobs.com. As the brand transition to Aberdeen Group is implemented, you may also see careers.aberdeengroup.com or aberdeengroup.wd3.myworkdayjobs.com appear; both should resolve into the same Workday recruiting environment. If a recruiter sends you a direct posting URL, use that link rather than re-searching from the homepage so that source-tracking is preserved.

  3. 3
    Create a single Workday candidate profile and reuse it across applications

    Create a single Workday candidate profile and reuse it across applications. Workday tenants are isolated from one another, so your profile at abrdn does not transfer to Schroders, L and G, or Aviva. Within the abrdn tenant, however, one profile lets you apply to multiple postings without re-keying your work history. Upload an ATS-readable PDF or .docx, then carefully correct the parsed Experience, Education, and Skills fields by hand. UK date formats and Scottish placenames sometimes confuse the parser.

  4. 4
    Use precise UK terminology in screening questions

    Use precise UK terminology in screening questions. The firm asks structured questions about FCA approval status (whether you currently hold a Senior Manager and Certification Regime function), CF or SMF history, IMC, CFA, IAQ, ACA or ACCA, and the right to work in the UK. Answer honestly. Misrepresenting regulatory status is grounds for instant rejection at reference stage and can flag the FCA register.

  5. 5
    For investment, distribution, and product roles, identify the desk, channel, or

    For investment, distribution, and product roles, identify the desk, channel, or fund range in your cover letter. abrdn is large enough that 'I want to work in asset management' is too generic. State whether you are targeting Asia-Pacific equities, fixed income, multi-asset, private markets, the sustainability-labelled fund range, the Wrap or Elevate Adviser platform, or interactive investor's retail product team. Recruiters route CVs by desk, and a vague application gets parked.

  6. 6
    Expect a recruiter screen within 7 to 14 working days for shortlisted CVs

    Expect a recruiter screen within 7 to 14 working days for shortlisted CVs. abrdn moves at standard UK asset-management pace, which is slower than US tech and faster than UK regulators. The first conversation is typically a 30-minute phone or Teams call with an internal recruiter who confirms your motivation, salary expectations in pounds sterling, notice period (3 or 6 months is common at this level), and right-to-work status.

  7. 7
    Prepare for one or two competency interviews followed by a final-stage panel

    Prepare for one or two competency interviews followed by a final-stage panel. Investment roles often add a written case or a portfolio pitch; technology roles typically include a live coding or system-design exercise; distribution and sales roles include a mock client meeting. Final stages are usually held in person at 1 George Street Edinburgh, Bow Bells House London, or the relevant regional office. The firm does not run multi-day assessment centres for experienced hires; graduate scheme candidates are an exception.

  8. 8
    If you are applying to the graduate scheme or an internship, target the autumn a

    If you are applying to the graduate scheme or an internship, target the autumn application window. The scheme historically opens in September or October for the following summer's intake, recruits across Investments, Distribution, Operations, Risk, Finance, and Technology, and is run principally out of Edinburgh and London with rotational placements. Online aptitude tests, a recorded video interview, and an assessment day are standard. Target universities in the UK include Edinburgh, St Andrews, Strathclyde, Glasgow, Warwick, LSE, Imperial, Cambridge, Oxford, Manchester, Bath, and Durham, but the scheme accepts applicants from any accredited institution.

  9. 9
    Negotiate based on UK asset-management benchmarks, not Wall Street ones

    Negotiate based on UK asset-management benchmarks, not Wall Street ones. Offers typically include a base salary, a discretionary annual bonus capped under the firm's variable-pay policy, an employer pension contribution that is genuinely competitive (Standard Life's pension heritage means abrdn takes pensions seriously), private medical, and 25 to 30 days of annual leave. Senior roles include long-term incentive plan awards in restricted ABDN shares with a multi-year vesting schedule. Counter-offering on base and on bonus target is normal and respected. Pushing for US bulge-bracket compensation will end the conversation politely and quickly.


Resume Tips for abrdn

recommended

Lead with quantified investment, distribution, or operating outcomes in pounds,

Lead with quantified investment, distribution, or operating outcomes in pounds, dollars, basis points, or percentage AUM. A bullet that reads 'Managed European equity portfolio' is invisible in a Workday parser and a recruiter sweep. 'Co-managed GBP 1.4bn European equity sub-advisory mandate, delivered 180 bps of alpha over MSCI Europe net of fees over rolling three-year window, retained client through 2024 review' is the level of specificity the firm reads.

recommended

Use UK English spelling consistently

Use UK English spelling consistently. organisation, recognise, optimisation, behaviour, programme, centre, analyse. Mixing US and UK spellings within a single CV is a small but visible signal of carelessness in a UK-headquartered firm with a Scottish institutional culture.

recommended

State your FCA Senior Manager and Certification Regime status explicitly if you

State your FCA Senior Manager and Certification Regime status explicitly if you hold an SMF or Certified Person function. List the function reference (for example SMF3, SMF4, SMF16, SMF17, or CF30 historic), the firm where you held it, and the date range. Compliance, Risk, Investment, and senior Distribution roles will not progress without this information.

recommended

List qualifications with the awarding body and date

List qualifications with the awarding body and date. CFA Charterholder, CFA Institute, 2018. IMC, CFA Society of the UK, 2014. IAQ, CISI, 2012. ACA, ICAEW, 2016. ACCA, 2015. PRM, PRMIA, 2019. Chartered Wealth Manager, CISI, 2020. Avoid acronyms without context, especially for non-UK qualifications, which the recruiter may not recognise.

recommended

For investment roles, include a clear Investment Track Record section with manda

For investment roles, include a clear Investment Track Record section with mandate, benchmark, AUM under your direct responsibility or co-management, period of responsibility, and net-of-fees performance versus benchmark over standard one, three, and five-year windows. Be honest about underperformance and explain it briefly. abrdn's investment leadership reads track records carefully and will check what they can.

recommended

For distribution and client-facing roles, lead with revenue retained, revenue wo

For distribution and client-facing roles, lead with revenue retained, revenue won, gross sales, net flows, and named institutional or wholesale clients where confidentiality permits. Include channel coverage (UK IFA, UK wealth manager, EMEA institutional, APAC sovereign, Middle East private bank, US RIA) and product breadth (UCITS, SICAV, OEIC, segregated mandate, model portfolio, ETF).

recommended

For technology roles, state the stack precisely and the production scale honestl

For technology roles, state the stack precisely and the production scale honestly. abrdn's technology estate runs significant Java and Python alongside .NET, Aladdin and other vendor risk and order-management systems, AWS and Azure cloud workloads, Snowflake and Databricks data platforms, React and Angular front ends, and Murex or Calypso in selected areas. State which you have shipped to production, not just touched.

recommended

For Adviser platform roles, demonstrate fluency in the UK adviser landscape: Wra

For Adviser platform roles, demonstrate fluency in the UK adviser landscape: Wrap, Elevate, model portfolio services, the difference between platform charges and fund OCF, MiFID II costs and charges disclosure, Consumer Duty, and the IFA versus restricted versus discretionary boundaries. Adviser experience at a competitor (Quilter, Transact, AJ Bell, Aegon, Fidelity Adviser Solutions, M&G Wealth) is highly transferable.

recommended

Keep the CV to two pages and use a clean, single-column layout in Arial, Calibri

Keep the CV to two pages and use a clean, single-column layout in Arial, Calibri, or a similar sans-serif. Avoid photos, infographics, two-column designs, headers and footers, and tables that the Workday parser will mangle. A photo on a CV is acceptable in some European markets but is not standard in the UK and is unnecessary for abrdn applications.

recommended

Mirror the language of the job description

Mirror the language of the job description. If the posting says 'Wholesale Distribution,' do not write 'Intermediary Sales.' If it says 'Sustainability Labelled Funds,' do not write 'ESG Funds.' Workday matches keywords, recruiters filter on them, and consistency between your CV and the requisition makes the difference at first sift.



Interview Culture

Interviews at abrdn are structured, polite, and substantive in a way that reflects both the firm's Scottish institutional heritage and the regulated nature of UK asset management.

The pace is measured rather than aggressive. The interviewers are competent and well-prepared. The bar is high on technical correctness, regulatory awareness, and cultural fit, but the experience does not aim to intimidate the candidate, and the firm explicitly trains hiring managers under its Inclusive Hiring framework to ask the same core questions of every candidate for the same role. A typical experienced-hire process for an Investments, Distribution, Risk, Compliance, Finance, or Technology role runs across three to five conversations. The first is a 30-minute call with an internal recruiter, almost always conducted on Microsoft Teams, which confirms motivation, salary expectations in pounds sterling, notice period (3 or 6 months is common in UK asset management), right-to-work status, and any FCA Senior Manager and Certification Regime considerations. The second is a competency interview with the hiring manager, typically 45 to 60 minutes, structured around the firm's competency framework: client focus, collaboration, judgement, ownership, and inclusion. The third is a deeper technical or case-based round. For investment roles this is often a portfolio pitch where you present an investment idea with a written one-pager and defend your thesis, your valuation, and your risk framework against a desk team. For distribution roles this can be a mock client meeting where you sell a specific abrdn fund range to a simulated wholesale or institutional buyer. For technology roles this is a live coding exercise on a shared editor (HackerRank, Codility, or CoderPad have all been used) followed by a system-design conversation. The fourth round is typically a panel with two or three senior leaders who probe leadership experience, regulatory awareness, and fit with the broader department. The fifth, when it occurs, is a brief conversation with a Group Executive Committee member or a divisional head for senior or sensitive roles. Questions to expect include: 'Walk me through the most difficult investment decision you made in the last 12 months and what you learned from the outcome,' 'Tell me about a time a client relationship was at risk and what you did to retain it,' 'Describe a situation where you disagreed with a colleague at the same level and how you resolved it,' 'What does Consumer Duty mean for the role you are applying to,' and 'Why abrdn rather than Schroders, L and G, or Aviva at this point in your career.' The 'why us' question is taken seriously and a generic answer about a great brand will not pass. A strong answer references a specific franchise (Asia-Pacific equities, the Adviser platform, interactive investor, sustainability-labelled UCITS, a named investment trust, the private markets capability), references the current restructuring honestly, and explains why the candidate is genuinely motivated to contribute during a transition rather than chase prestige at a competitor. Dress code is business attire for the final-stage panel at 1 George Street Edinburgh, Bow Bells House London, or any client-facing meeting. Smart-casual is acceptable for technology and operations rounds in Edinburgh. Trading-floor and front-office investment teams skew formal. The firm is genuinely flexible on hybrid working in most non-trading roles, typically two to three days in the office per week, but candidates should expect that final-stage interviews are conducted in person where reasonably possible. References and background checks are run by a third-party vendor and cover the standard UK financial-services battery: identity, right-to-work, criminal record disclosure (Disclosure Scotland, DBS, or the relevant overseas equivalent), credit history for SMCR-relevant roles, the FCA register lookup, professional qualification verification, and three to five years of employment history. Misstatements about FCA status, dates of employment, or qualifications surface here and are dealbreakers. Honest disclosure of any historical issue, including past consumer credit problems for SMCR roles, is far better than non-disclosure.

What abrdn Looks For

  • Genuine motivation to join during a restructuring rather than at a moment of obvious tailwind. The interviewers are well aware of the public commentary on the brand and the financial trajectory, and they value candidates who have read the annual report and still want the role.
  • FCA Senior Manager and Certification Regime literacy for any role within scope. Knowing your own status, your manager's status, and the regulatory boundary between activities is a baseline expectation.
  • Quantified track record. Investment performance with benchmarks and time periods. Distribution numbers in flows and revenue. Operations metrics in throughput and error rates. Technology metrics in uptime, latency, and incident reduction.
  • Strong written English. The firm runs a written business-case exercise for several role families, and CV bullets are read carefully for clarity and concision. Fluent business English is non-negotiable; additional fluency in Mandarin, Cantonese, Japanese, German, French, or Arabic is a clear advantage for specific desks.
  • Adviser, intermediary, and platform fluency for Adviser platform roles. The UK IFA channel is technical and relationship-driven and the firm hires from competitor platforms (Quilter, Transact, AJ Bell, Aegon, Fidelity Adviser Solutions, M&G Wealth) deliberately.
  • Sustainability and stewardship literacy. The firm runs a meaningful sustainability-labelled fund range and is signatory to the UK Stewardship Code. Authentic understanding of TCFD, SDR, SFDR, and the difference between integration, exclusion, and impact is screened for in relevant roles.
  • Resilience and ownership in a cost-constrained environment. Multiple cost-saving programmes have run during the restructuring. Candidates who can deliver outcomes with stable or shrinking budgets, rather than only with growing ones, are weighted favourably.
  • Cultural fit with a Scottish institutional house. The culture rewards measured judgement, long-term thinking, professional craft, and collegial collaboration. It is not a culture for theatrical individualism or aggressive internal politics.
  • Right to work in the UK is mandatory for UK-based roles and the firm sponsors a Skilled Worker visa for shortage-list and senior roles, but sponsorship is decided role by role and is not a default. Confirm sponsorship eligibility with the recruiter early.
  • Willingness to engage with the brand transition. As the corporate identity moves from abrdn back to Aberdeen Group through 2025 and 2026, candidates joining customer-facing, marketing, technology, or communications functions will work directly on the implementation. A constructive attitude towards the change is read as cultural fit.

Frequently Asked Questions

Is the company called abrdn or Aberdeen in 2026?
Both. The 2021 rename to 'abrdn' is being reversed and the corporate parent is transitioning back to 'Aberdeen Group plc' through 2025 and 2026. The London Stock Exchange ticker remains ABDN. Customer-facing brands, regulatory filings, the careers site, and email signatures are being migrated in waves, so candidates will encounter both names depending on which property they look at. Use whichever name appears on the specific job posting in your application materials.
Why did abrdn revert to the Aberdeen name?
The 2021 'abrdn' rebrand, executed under then-CEO Stephen Bird, was widely mocked in the financial press and on social media for removing the vowels from a respected institutional brand. The reversal in 2025 reflected new leadership's view that the cost of the brand confusion outweighed any modernisation benefit and that the heritage of the Aberdeen and Standard Life names had measurable value with clients, advisers, and regulators.
What ATS does abrdn use?
Workday Recruiting. The candidate site is reachable from careers.abrdn.com and resolves to abrdn.wd3.myworkdayjobs.com. As the brand reverts, expect aberdeengroup.com and aberdeengroup.wd3.myworkdayjobs.com to appear as additional entry points into the same Workday tenant. interactive investor postings in some periods use separate employer branding but generally route to the same backend.
Where are abrdn's main offices?
The headquarters is 1 George Street in Edinburgh, Scotland. The principal London office is Bow Bells House on Bread Street in the City of London. Material additional offices include Boston (US institutional and distribution), Hong Kong, Singapore, Tokyo, Sydney, Frankfurt, Luxembourg, and Dubai, with smaller research and distribution outposts elsewhere.
How does abrdn pay compared to peers?
Compensation is competitive within Edinburgh financial services and broadly fair within UK asset management peer set (Schroders, Legal and General Investment Management, Janus Henderson, Aviva Investors, Jupiter, M and G). It is below Wall Street investment-bank levels and below US-headquartered alternatives managers. The employer pension contribution is genuinely strong, reflecting the Standard Life heritage, and benefits include private medical and 25 to 30 days of annual leave.
Does abrdn sponsor work visas in the UK?
The firm holds a Home Office sponsor licence and can sponsor a Skilled Worker visa for senior, shortage-list, or specialist roles where the requirement is justified. Sponsorship is not the default and is decided role by role. Confirm with the recruiter at the screening call rather than assuming. For most graduate-scheme and entry-level roles in the UK, candidates need pre-existing right to work.
How long does the abrdn hiring process take?
Typically four to eight weeks from CV submission to verbal offer for experienced-hire roles, then a further two to four weeks for written offer, references, and Disclosure Scotland or DBS checks. The graduate scheme runs on a longer published timetable from autumn application opening to the following summer's start date.
What is the dress code for an abrdn interview?
Business attire for any final-stage interview at 1 George Street Edinburgh or Bow Bells House London, and for any client-facing or front-office investment role. Smart-casual is acceptable for technology and operations rounds. When uncertain, default to business attire.
Does abrdn run a graduate scheme?
Yes. The graduate scheme historically opens for applications in autumn for the following summer's intake and recruits across Investments, Distribution, Operations, Risk, Finance, and Technology with rotational placements predominantly in Edinburgh and London. Online aptitude tests, a recorded video interview, and an assessment day are standard stages.
Is abrdn a good place to work given the restructuring?
It depends on what you want. The firm is going through real restructuring, the cost base is being managed down, and the flow picture in active equities has been challenging. If you are looking for a euphoric growth story, this is not it. If you are looking for a substantive UK institutional asset manager with strong franchises in Asia-Pacific equities, private markets, the Adviser platform, interactive investor, and sustainability-labelled funds, with a humane working culture and a strong pension, abrdn is a substantive place to build a career and the new leadership is open about the work that needs doing.
What functions does FCA SMCR cover for abrdn applicants?
abrdn's regulated entities are dual-regulated by the Financial Conduct Authority and (for relevant entities) the Prudential Regulation Authority. Senior Management Functions (SMFs) are held by named individuals on the FCA register. Certification Regime functions cover client-facing investment professionals, material risk takers, and others performing significant harm functions. Conduct Rules apply to substantially all employees. If you are applying to an investment, distribution, risk, compliance, or senior corporate role, expect SMCR status to be checked at offer stage.
Can I apply to multiple abrdn roles at once?
Yes, but be selective. The Workday tenant tracks all applications under your single profile and recruiters can see the full list. Two or three carefully targeted, well-tailored applications are far stronger than ten generic ones. If you genuinely fit two materially different roles, apply to both and reference the focus of each in the relevant cover letters.

Open Positions

abrdn currently has 8 open positions.

Check Your Resume Before Applying → View 8 open positions at abrdn

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Sources

  1. abrdn plc - LSE Listing Page (ticker ABDN)
  2. abrdn plc Annual Report and Accounts
  3. abrdn Careers Site
  4. abrdn Workday Recruiting Tenant
  5. FCA Register
  6. Standard Life Aberdeen 2017 Merger Completion
  7. interactive investor Acquisition by abrdn (2022)
  8. Stephen Bird Departure and Jason Windsor Appointment Announcements (2024)
  9. abrdn to revert to Aberdeen brand (2025 announcements)
  10. FCA Senior Managers and Certification Regime
  11. UK Stewardship Code 2020 Signatory List
  12. Consumer Duty - FCA
  13. CFA Institute - Charterholder Qualification
  14. CFA Society of the UK - IMC
  15. Investment Association - UK Asset Management Industry Statistics