Sales Representative Resume Examples by Level (2026)

Sales Representative Resume Examples: Proven Templates That Win Interviews in 2026

The Bureau of Labor Statistics counts 1.3 million wholesale and manufacturing sales representative positions in the United States, with 142,100 openings projected each year through 2034 — yet only 24.3% of sales reps exceed their annual quota (Salesforce, 2025). That gap between opportunity and execution starts with the resume. Hiring managers at distributors, manufacturers, and service companies scan for one signal above all others: revenue. A Sales Representative resume that buries quota attainment below a paragraph of soft skills will not survive the six-second screening that 72% of recruiters admit to using. The three resume examples below — entry-level, mid-career, and senior — demonstrate exactly how to lead with numbers, structure deal context, and differentiate yourself in a role that spans every industry from building materials to medical devices. Unlike Inside Sales Representatives who work phone-heavy, inbound-leaning pipelines, or Outside Sales Representatives who manage dedicated territories with face-to-face meetings as the primary channel, the general Sales Representative role is the versatile middle ground. You prospect, qualify, demo, negotiate, and close across channels — phone, video, field visits, trade shows — depending on the account. Your resume must reflect that adaptability while still quantifying outcomes the same way a specialist would.

Key Takeaways

• **Lead every bullet with revenue or quota context.** Hiring managers need to see your number against a target: "$420K closed against $375K quota (112% attainment)" tells the story in one line. Bullets without dollar signs get skipped.
• **Quantify pipeline activity, not just closed deals.** Prospecting volume (calls, emails, demos booked), pipeline generated, and conversion rates prove you understand the full sales cycle — not just the moment a contract gets signed.
• **Name the CRM and the sales methodology.** Salesforce holds 26.1% of the CRM market (Apps Run The World, 2025), and employers assume fluency. If you used HubSpot, Zoho, SAP, or Oracle Sales Cloud, say so explicitly. Pair it with the methodology you followed — SPIN, Challenger, Sandler, MEDDIC — to signal coaching maturity.
• **Show industry versatility with specific product knowledge.** A Sales Representative selling industrial fasteners operates differently than one selling SaaS subscriptions. Name the product categories, average deal sizes, and customer segments you served.
• **Separate certifications from education.** The Certified Professional Sales Person (CPSP) from the National Association of Sales Professionals, Sandler Training certifications, and HubSpot Sales Software certification each carry weight — but only if a recruiter can find them in a dedicated section, not buried in a paragraph.

Entry-Level Sales Representative Resume (0–2 Years of Experience)

JESSICA TORRES

Chicago, IL 60614 | (312) 555-0192 | [email protected] | linkedin.com/in/jessicatorres

**PROFESSIONAL SUMMARY** Results-driven Sales Representative with 1.5 years of experience generating $310K in first-year revenue selling commercial cleaning products across the greater Chicago metropolitan area. Skilled at cold prospecting, product demonstrations, and consultative selling to facility managers and procurement teams. Proficient in Salesforce CRM with a disciplined approach to pipeline management and weekly forecasting accuracy above 85%.

**WORK EXPERIENCE** **Sales Representative** | CleanSource Distribution, Chicago, IL | June 2024 – Present - Generated $310K in new business revenue in first 12 months, achieving 118% of $263K annual quota by targeting mid-sized commercial facilities (50–500 employees) - Built a pipeline of 145 qualified opportunities through 60+ cold calls and 25 on-site product demonstrations per week, converting leads at 22% close rate - Closed 47 new accounts across industries including property management, healthcare clinics, and food service, with average deal size of $6,600 - Reduced customer churn by 14% in assigned territory by implementing 30/60/90-day post-sale check-in cadence using Salesforce task automation - Collaborated with marketing to develop a vertical-specific leave-behind for healthcare facilities, contributing to a 31% increase in demo-to-proposal conversion in that segment - Ranked #3 of 18 sales representatives in Q3 2024 revenue leaderboard **Sales Development Intern** | Grainger (W.W. Grainger, Inc.), Lake Forest, IL | January 2024 – May 2024 - Prospected into 200+ facility maintenance accounts using LinkedIn Sales Navigator and ZoomInfo, booking 38 qualified meetings for the outside sales team - Researched and documented purchasing patterns for 75 mid-market accounts, identifying $420K in upsell potential across MRO (Maintenance, Repair, and Operations) product categories - Shadowed senior account executives on 12 client site visits, learning consultative needs assessment and proposal structuring for contracts ranging from $15K to $85K - Assisted in preparing RFP responses for two municipal contracts totaling $165K, contributing competitive pricing analysis and product specification sheets

**EDUCATION** **Bachelor of Science in Marketing** | DePaul University, Chicago, IL | May 2024 - Dean's List, 6 quarters - President, Collegiate Sales Club — organized mock pitch competitions with judges from Salesforce, CDW, and Baxter International

**CERTIFICATIONS** - HubSpot Sales Software Certification | HubSpot Academy | 2024 - Salesforce Certified Associate | Salesforce | 2024

**SKILLS** Cold Calling & Prospecting | Salesforce CRM | LinkedIn Sales Navigator | Product Demonstrations | Consultative Selling | Pipeline Management | Territory Planning | RFP/Proposal Preparation | Microsoft Office Suite | Zoom/Teams Video Selling

What Makes This Entry-Level Resume Effective

This resume works because every bullet connects activity to revenue. The candidate does not simply say "made cold calls" — she quantifies 60+ calls per week, ties them to 145 qualified opportunities, and shows the 22% close rate that converted pipeline into $310K in revenue. Even the internship bullets include dollar figures ($420K upsell potential, $165K municipal contracts) to establish financial literacy from day one. Hiring managers reading this resume can immediately project performance: if she hit 118% of quota in year one at a distribution company, she can ramp at their organization too.

Mid-Career Sales Representative Resume (3–7 Years of Experience)

MARCUS DELGADO

Dallas, TX 75201 | (214) 555-0847 | [email protected] | linkedin.com/in/marcusdelgado

**PROFESSIONAL SUMMARY** Sales Representative with 5 years of progressive experience and $2.8M in career closed revenue across building materials and industrial supply verticals. Consistently achieves 105–127% of annual quota through disciplined territory management, strategic account planning, and a consultative approach to complex procurement cycles averaging 45–90 days. Recognized with President's Club honors in 2024 and 2025. Proficient in Salesforce, SAP CRM, and MEDDIC qualification methodology.

**WORK EXPERIENCE** **Senior Sales Representative** | ABC Supply Co. Inc., Dallas, TX | March 2023 – Present - Closed $1.4M in annual revenue in 2025 against a $1.1M quota (127% attainment), earning President's Club recognition for the second consecutive year - Manage a territory of 180+ accounts across North Texas, including roofing contractors, general contractors, and commercial developers, with an average deal size of $28K - Expanded three existing accounts by a combined $340K through cross-selling complementary product lines (insulation, waterproofing membranes) identified during quarterly business reviews - Negotiated a $215K annual supply agreement with a Top 100 roofing contractor by structuring volume pricing tiers and net-60 payment terms that reduced their procurement cost by 8% - Reduced average sales cycle from 62 days to 44 days by implementing a MEDDIC-based qualification framework that eliminated 30% of unqualified opportunities before the proposal stage - Mentored two junior sales representatives through ride-alongs and weekly pipeline reviews, contributing to both reps achieving quota within their first nine months **Sales Representative** | Fastenal Company, Fort Worth, TX | August 2021 – February 2023 - Generated $680K in annual revenue selling industrial fasteners, cutting tools, and safety supplies to manufacturing plants and construction sites across Tarrant County - Achieved 112% of $607K quota in 2022 by converting 28 competitive accounts from Grainger and MSC Industrial through on-site inventory assessments and vendor-managed inventory (VMI) proposals - Maintained a 94% customer retention rate across 120 active accounts through weekly service visits, same-day issue resolution, and proactive restocking recommendations - Built and managed a $1.9M pipeline in Salesforce, maintaining forecast accuracy within 10% of actual closed revenue for six consecutive quarters - Won "Rookie of the Quarter" award in Q4 2021 after closing $195K in new business during first 90 days — highest first-quarter performance in the Fort Worth branch that year **Inside Sales Associate** | HD Supply (now The Home Depot Pro), Dallas, TX | June 2020 – July 2021 - Managed 85 inbound and outbound calls daily, supporting a $3.2M territory of multifamily property management accounts purchasing HVAC, plumbing, and electrical supplies - Processed $52K in average monthly orders while upselling premium product alternatives, increasing average order value by 11% over six months - Converted 19 phone-only accounts to outside sales relationships by identifying expansion potential and coordinating on-site visits with field representatives

**EDUCATION** **Bachelor of Business Administration, Sales Management** | University of North Texas, Denton, TX | May 2020

**CERTIFICATIONS** - Certified Professional Sales Person (CPSP) | National Association of Sales Professionals (NASP) | 2023 - Sandler Sales Training — Bronze Certified | Sandler Training | 2022 - OSHA 10-Hour Construction Safety | U.S. Department of Labor | 2023

**SKILLS** Salesforce CRM | SAP CRM | MEDDIC Qualification | Territory Management | Consultative Selling | Contract Negotiation | Quarterly Business Reviews | Vendor-Managed Inventory (VMI) | Cross-Selling & Upselling | Trade Show Engagement | Competitive Displacement | Microsoft Dynamics | Proposal Development | Price Negotiation

What Makes This Mid-Career Resume Effective

Marcus's resume tells a clear progression story: from inbound calls at HD Supply to field sales at Fastenal to a senior territory role at ABC Supply where he's a back-to-back President's Club winner. Every role escalates in quota size ($607K to $1.1M), deal complexity (transactional orders to $215K annual agreements), and responsibility (individual contributor to mentoring junior reps). The MEDDIC qualification framework and sales cycle reduction from 62 to 44 days demonstrate that he is not just closing deals — he is systematically improving how deals get closed. Including the OSHA certification signals industry-specific credibility that a generic "experienced sales professional" resume would miss entirely.

Senior Sales Representative Resume (8+ Years of Experience)

RACHEL KINGMAN

Atlanta, GA 30309 | (404) 555-0631 | [email protected] | linkedin.com/in/rachelkingman

**PROFESSIONAL SUMMARY** Senior Sales Representative with 11 years of experience and $14.2M in career closed revenue spanning medical device distribution, pharmaceutical supplies, and healthcare IT services. Proven track record of consistently exceeding $1M+ annual quotas, managing enterprise-level accounts with procurement cycles exceeding 120 days, and building strategic partnerships that generate multi-year contract renewals. Five-time President's Club honoree. Expert in Salesforce, Oracle Sales Cloud, and Challenger Sale methodology.

**WORK EXPERIENCE** **Senior Sales Representative — Enterprise Accounts** | McKesson Corporation, Atlanta, GA | January 2021 – Present - Exceeded $1.6M annual quota for four consecutive years, averaging 119% attainment with cumulative closed revenue of $7.6M across hospital systems, ambulatory surgery centers, and specialty pharmacies - Manage a strategic portfolio of 24 enterprise accounts including three health systems with combined annual purchasing volume exceeding $12M, maintaining a 97% contract renewal rate - Closed the largest net-new deal in the Southeast region in Q2 2024 — a $1.1M, three-year pharmaceutical distribution agreement with a 14-location ambulatory care network — after an 8-month sales cycle involving 6 stakeholders and 3 RFP rounds - Expanded McKesson's medical-surgical supply footprint into two previously competitor-held hospital systems, displacing Cardinal Health and generating $890K in incremental first-year revenue - Led cross-functional pursuit teams (solutions engineering, implementation, legal) on enterprise deals exceeding $500K, achieving a 73% win rate on proposals that advanced to final evaluation - Developed a referral partnership program with GPO (Group Purchasing Organization) consultants, sourcing $2.3M in qualified pipeline over 18 months with a 41% conversion rate - Mentored four junior and mid-level sales representatives through structured ride-along programs and deal strategy sessions, contributing to the team's 108% collective quota attainment in 2024 **Sales Representative** | Stryker (Orthopedic Division), Memphis, TN | March 2018 – December 2020 - Generated $3.8M in cumulative revenue over three years selling orthopedic implants and surgical instruments to orthopedic surgeons and hospital operating room committees - Achieved 114% of $1.2M quota in 2020 by securing formulary placement at two regional hospitals, each representing $400K+ in annual recurring revenue - Attended 180+ surgical cases annually to provide intra-operative product support, building deep clinical relationships that drove 92% surgeon retention across 35 active accounts - Won a competitive displacement at Regional One Health (Memphis) by demonstrating 22% cost-per-case reduction through standardized implant kitting — $520K annual contract value - Coordinated with Stryker's clinical education team to host 6 surgeon training labs per year, generating $285K in pipeline from attendees who converted within 12 months **Sales Representative** | Sysco Corporation, Nashville, TN | June 2015 – February 2018 - Managed a $4.1M territory of 165 foodservice accounts including independent restaurants, hotel chains, and institutional cafeterias across Middle Tennessee - Grew territory revenue from $3.6M to $4.1M (14% increase) over three years through systematic account penetration and menu consultation selling - Closed 42 new accounts in 2017, generating $780K in first-year revenue — third highest new-business production in the Nashville division (78 reps) - Maintained 88% fill rate satisfaction score across all accounts by coordinating with warehouse operations on delivery scheduling and substitution management - Introduced Sysco's proprietary brands into 28 accounts that previously purchased only national brands, increasing gross margin by 4.2 percentage points on those accounts **Sales Associate** | Cintas Corporation, Nashville, TN | August 2014 – May 2015 - Prospected local businesses for uniform rental, facility services, and first aid/safety programs, closing $165K in annualized recurring revenue in first 10 months - Conducted 15+ cold calls and 4 on-site facility assessments per day, maintaining a 19% conversion rate from assessment to signed contract - Earned "Fast Start" award for exceeding first-year new business target by 22%

**EDUCATION** **Bachelor of Arts in Communications** | University of Tennessee, Knoxville, TN | May 2014

**CERTIFICATIONS** - Certified Professional Sales Person (CPSP) | National Association of Sales Professionals (NASP) | 2020 - Challenger Sale Certified Practitioner | Challenger, Inc. | 2021 - Salesforce Certified Sales Cloud Consultant | Salesforce | 2022 - Sandler Sales Training — Silver Certified | Sandler Training | 2019

**AWARDS & RECOGNITION** - President's Club: 2020, 2021, 2022, 2024, 2025 - McKesson Southeast Region "Deal of the Year" | Q2 2024 - Stryker Orthopedics "Circle of Excellence" | 2020

**SKILLS** Salesforce CRM | Oracle Sales Cloud | SAP S/4HANA | Challenger Sale Methodology | MEDDIC | Enterprise Account Management | RFP/RFI Response | Contract Negotiation | GPO/IDN Navigation | Cross-Functional Team Leadership | Strategic Account Planning | Executive-Level Presentations | Competitive Displacement | Multi-Year Agreement Structuring | Territory Expansion | Pipeline Forecasting

What Makes This Senior Resume Effective

Rachel's resume demonstrates the trajectory from transactional selling (Cintas uniform rentals) through relationship-based territory management (Sysco foodservice) to complex enterprise deals (Stryker medical devices, McKesson distribution). The $14.2M career revenue figure in the summary anchors credibility immediately. At the senior level, bullets shift from individual activity metrics to strategic outcomes — competitive displacements from Cardinal Health, referral partnership programs generating $2.3M in pipeline, and cross-functional pursuit team leadership with a 73% win rate. The resume also shows industry versatility across foodservice, medical devices, and pharmaceutical distribution, which is critical for a general Sales Representative role that values adaptability over narrow specialization.

Common Sales Representative Resume Mistakes

1. Missing Revenue Numbers Entirely

**Wrong:** "Responsible for selling products to customers in assigned territory and maintaining client relationships." **Right:** "Generated $680K in annual revenue across a 120-account territory selling industrial fasteners and safety supplies, achieving 112% of quota." Revenue is the universal language of sales hiring. A bullet without a dollar sign is a wasted bullet. Even if your company did not assign a formal quota, calculate your contribution: total revenue managed, new business closed, or average monthly order volume.

2. Listing "CRM" Without Naming the Platform

**Wrong:** "Experienced with CRM software and various sales tools." **Right:** "Managed a $1.9M pipeline in Salesforce, maintaining forecast accuracy within 10% of actual closed revenue for six consecutive quarters." Salesforce dominates with 26.1% market share and 327,000+ customers globally (Apps Run The World, 2025). HubSpot, Zoho, SAP CRM, Oracle Sales Cloud, and Microsoft Dynamics each have distinct workflows. Naming the specific platform tells a hiring manager whether you can hit the ground running or need CRM retraining.

3. No Quota Context for Revenue Claims

**Wrong:** "Closed $500K in sales last year." **Right:** "Closed $500K against a $425K annual quota (118% attainment), ranking #4 of 22 representatives in the Midwest region." Half a million dollars could be impressive or underwhelming depending on quota. A rep who closed $500K against a $400K target performed very differently than one who closed $500K against a $1.2M target. Always include the quota, the percentage, and ideally your rank among peers to provide context.

4. Generic Descriptions of Sales Methodology

**Wrong:** "Utilized solution selling techniques to close deals." **Right:** "Applied MEDDIC qualification framework to reduce unqualified proposals by 30%, shortening average sales cycle from 62 to 44 days and increasing win rate from 28% to 41%." Sales methodologies — SPIN Selling, Challenger, Sandler, MEDDIC, Miller Heiman, Conceptual Selling — are frameworks with specific steps. Naming the methodology without showing its impact reads as buzzword decoration. Show the before-and-after metrics that the methodology enabled.

5. Ignoring Industry and Product Specificity

**Wrong:** "Sold a variety of products to businesses across multiple industries." **Right:** "Sold commercial roofing materials (TPO membranes, modified bitumen, metal panels) to 180+ contractors and developers across North Texas, managing average deal sizes of $28K." Sales Representatives are hired for domain knowledge as much as selling skill. A hiring manager at a medical device distributor wants to see that you have navigated hospital procurement committees, not just that you "sold products to businesses." Naming product categories, customer segments, and deal complexity signals that you understand the buyer's world.

6. Omitting Prospecting Metrics

**Wrong:** "Generated new business through outbound sales efforts." **Right:** "Built pipeline through 60+ cold calls and 25 on-site demonstrations per week, generating 145 qualified opportunities with a 22% close rate." Closing deals is only half the equation. Many Sales Representative roles require self-sourced pipeline generation, and hiring managers want to see that you can fill the top of the funnel — not just harvest inbound leads. Include weekly/monthly activity volume, pipeline dollar value generated, and conversion rates at each stage.

7. Leaving Off Certifications and Ongoing Training

**Wrong:** Listing only a college degree from 10 years ago with no professional development. **Right:** Dedicated "Certifications" section showing CPSP (NASP), Sandler Training certification, Salesforce credentials, and industry-specific safety or compliance certifications. Sales is an evolving profession. The Certified Professional Sales Person (CPSP) from the National Association of Sales Professionals demonstrates commitment to professional standards. Sandler certifications signal a specific, proven sales methodology. Salesforce certifications (Administrator, Sales Cloud Consultant) prove technical proficiency. Including these in a dedicated section shows continuous investment in your craft.

ATS Keywords for Sales Representative Resumes

Applicant Tracking Systems scan for specific terms that match the job description. Incorporate these keywords naturally throughout your resume — in your summary, bullet points, and skills section — rather than listing them in hidden text or keyword-stuffing.

Revenue & Performance

• Quota Attainment
• Revenue Generation
• New Business Development
• Year-over-Year Growth
• President's Club
• Gross Margin
• Average Deal Size
• Sales Forecasting

Sales Process & Methodology

• Consultative Selling
• Solution Selling
• SPIN Selling
• Challenger Sale
• MEDDIC
• Sandler Selling System
• Full-Cycle Sales
• Needs Assessment

Technology & Tools

• Salesforce CRM
• HubSpot CRM
• SAP CRM
• Oracle Sales Cloud
• Microsoft Dynamics 365
• LinkedIn Sales Navigator
• ZoomInfo
• Outreach.io / SalesLoft

Activity & Pipeline

• Cold Calling
• Prospecting
• Lead Generation
• Pipeline Management
• Territory Management
• Account Penetration
• Competitive Displacement
• Cross-Selling / Upselling

Negotiation & Closing

• Contract Negotiation
• RFP/RFI Response
• Proposal Development
• Pricing Strategy
• Vendor-Managed Inventory
• Multi-Year Agreements
• Procurement Cycle Navigation

Frequently Asked Questions

How do I write a Sales Representative resume with no prior sales experience?

Focus on transferable revenue-generating or customer-facing experience. Retail positions, customer service roles, and even fundraising work involve the same core skills — persuasion, needs assessment, objection handling, and relationship building. Quantify whatever you can: "Consistently achieved top 10% in weekly sales volume among 25 associates" or "Managed 40+ customer interactions daily with a 96% satisfaction rating." Pair this with a Salesforce certification (the Trailhead platform is free) and HubSpot Sales Software certification to show initiative. An entry-level Sales Representative resume does not need quota attainment figures from a sales quota — it needs proof that you can generate results in a customer-facing environment.

Should I include my quota on my resume if I did not hit it?

Yes, but frame it strategically. If you achieved 85–99% of quota, that is still above the industry average — only 24.3% of sales reps exceed quota, and average attainment across B2B sales hovers at 65% (Salesforce, 2025). Write it as: "Generated $510K in revenue against $600K quota (85% attainment) in a territory requiring 70% net-new business acquisition." The context of territory difficulty, ramp period, or market conditions can explain a miss without making excuses. What you must never do is omit quota information entirely — hiring managers will assume the worst.

What is the best resume format for a Sales Representative?

Use a reverse-chronological format. Sales hiring managers want to see your most recent quota and revenue figures first, not a functional skills-based layout that obscures your timeline. Lead with a Professional Summary that includes career revenue and current quota attainment, then list positions in reverse order with 4–6 quantified bullets each. A one-page resume works for 0–5 years of experience; two pages are appropriate for 6+ years. Avoid graphics, tables, columns, and headers/footers — these elements break ATS parsing. Use standard section headings: Professional Summary, Work Experience, Education, Certifications, Skills.

How important is Salesforce on a Sales Representative resume?

Extremely important. Salesforce holds 26.1% of the CRM market with over 327,000 customers worldwide (Apps Run The World, 2025). Even if the company you are applying to uses HubSpot or SAP, Salesforce fluency signals that you understand CRM discipline: pipeline staging, opportunity management, forecasting, activity logging, and reporting. If you have Salesforce experience, name the specific features you used (Lightning, Reports & Dashboards, CPQ, Sales Cloud). If you do not have Salesforce experience, complete the free Salesforce Trailhead modules and earn the Salesforce Certified Associate credential before applying to roles that list it as a requirement.

How do I differentiate my Sales Representative resume from Inside Sales and Outside Sales resumes?

Emphasize channel versatility. Inside Sales resumes lean heavily on call volume, email sequences, and demo-to-close ratios. Outside Sales resumes emphasize territory coverage, field visits, and face-to-face relationship building. A general Sales Representative resume should show that you operate effectively across all channels — phone prospecting, video demos, in-person meetings, trade shows, and digital outreach. Highlight deal complexity that spans these channels: "Managed a 90-day sales cycle that included initial phone qualification, two virtual product demonstrations, one on-site facility assessment, and final contract negotiation with the VP of Operations." This demonstrates that you are not limited to a single selling motion.

Sources

1. Bureau of Labor Statistics. "Wholesale and Manufacturing Sales Representatives." *Occupational Outlook Handbook*, U.S. Department of Labor, 2024. https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm
2. Bureau of Labor Statistics. "Occupational Employment and Wages, May 2024: Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products (41-4012)." https://www.bls.gov/oes/current/oes414012.htm
3. Apps Run The World. "Top 10 CRM Software Vendors, Market Size and Forecast 2024–2029." 2025. https://www.appsruntheworld.com/top-10-crm-software-vendors-and-market-forecast/
4. Salesforce. "Everything You Need to Know About Quota Attainment." Salesforce Blog, 2025. https://www.salesforce.com/blog/quota-attainment/
5. National Association of Sales Professionals (NASP). "Certified Professional Sales Person (CPSP) Program." https://www.nasp.com/programs/certified-professional-sales-person-cpsp
6. Sandler Training. "Sandler Certification Program Overview." https://asksandler.zendesk.com/hc/en-us/articles/6707168165399-Sandler-Certification-Program-Overview
7. RepVue. "Sales Salary Guide: What Sales Reps Should Earn in 2026." https://www.repvue.com/blog/sales-salary-guide
8. SPOTIO. "140+ Sales Statistics — 2026 Update." https://spotio.com/blog/sales-statistics/
9. Everstage. "Sales Compensation Statistics 2025: Trends & Insights." https://www.everstage.com/sales-compensation/sales-compensation-statistics
10. Sales Talent Inc. "What Percentage of Sales Reps Hit Quota?" https://salestalentinc.com/blog/percentage-sales-reps-hit-quota/