Senior Marketing Manager

Tokyo, Japan March 12, 2026 Full Time Tencent Careers Portal (Proprietary)
What the Role Entails Marketing Strategy Development: Participate in developing the product’s global launch strategy. Lead end-to-end marketing execution in target regions from 0 to 1, covering key milestones such as product testing, pre-registration, launch, and version updates, including planning and execution. Brand Building & User Insights: Build and shape the product’s brand image. Deeply analyze the core needs and cultural characteristics of ACG (anime-style) user communities across different regions, support product positioning and brand strategy development, and design targeted marketing and promotion plans. Integrated Marketing & Resource Management: Integrate internal and external resources to manage comprehensive marketing initiatives, including online advertising, social media, content marketing, KOL/Vtuber collaborations, offline landmark advertising, cross-industry partnerships, and community operations. Take full ownership of project progress and campaign results. Who We Look For 3+ years of overseas marketing experience in the gaming industry; candidates with hands-on experience in end-to-end (0 to 1) marketing for ACG games are preferred. Strong understanding of major social media platforms in target markets, with established business resources among KOLs/Vtubers and media vendors. Excellent project management skills, strong creative and strategic planning capabilities, and solid copywriting skills. A passionate ACG and gaming enthusiast with deep cultural understanding. Willing and able to travel between China and Japan based on project needs. 一緒に働く魅力/Why Join Us? 勤務地 大阪(JR大阪駅JP TOWER OSAKA)、東京(虎ノ門ヒルズビジネスタワー)※希望に添います 賃金 年収額:応相談(昇給/賞与あり) ※経験・スキル等を考慮し、当社規定により優遇します。 ※一般社員の場合、固定残業代月35時間分が含まれます。 管理職の場合、固定残業代10時間分が含まれます。 労働時間・休日 就業時間 09:30 ~ 18:30 休憩時間 60分 フレックスタイムあり 完全週休2日制(土日・祝日) 有給休暇:入社初年度は、入社月により期間按分付与。在籍年数踏まえて最大22日 年末年始休暇(12/30~1/3) 病気休暇(有給):12日/年(有給休暇とは別途付与) 福利厚生 <各種保険> 健康保険 、雇用保険、 労災保険、 厚生年金保険、 総合福祉団体定期保険(GTL) 業務災害安心総合保険(GPA)、団体長期障害所得補償保険(GLTD)
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  • Apply through careers.tencent.com — Tencent's global portal with separate tracks for experienced hires and campus recruitment across offices in Shenzhen, Beijing, Shanghai, Singapore, Los Angeles, London, and more.
  • The hiring process takes 3-4 weeks with HR screening → 2-3 technical interviews → cultural/leadership interview → offer.
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