Product Marketing Manager - Lifecycle Growth Lead
As our Product Marketing Manager for Member Lifestyle, you’ll design and own the full end-to-end member journey - from the very first interaction through long-term engagement. This role blends experience design, storytelling, behavioral psychology, and product strategy to craft moments that are intuitive, emotionally compelling, and unmistakably premium.
You’ll partner closely with Product, Growth, and Design to create high-trust experiences that meaningfully improve activation, engagement, and retention.
This is unique opportunity for someone truly customer obsessed to help build the first health lifestyle brand. You’ll ensure every touchpoint is consistent, thoughtful, and velvety-smooth, setting the standard for the category.
What You’ll Do
Lifecycle and retention
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Conversion and clarity
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Product and in-app messaging
Define how Superpower explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Customer voice
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
What Good Looks Like
1) Email as a compounding system
Every member flow has a clear hypothesis
Performance is tracked by lifecycle stage, intent, and behavior
Weak emails are removed without sentimentality
Winning patterns are reused and scaled
2) Clear, differentiated messaging
Can explain Superpower in one sentence, five sentences, or a full page
Messaging is benefit-led, not feature-led
Understands narrative sequencing across a journey, not just single screens
3) Tight cross-functional collaboration
Part of the Growth team but can work directly with Product & design
Comfortable shipping imperfect v1s and polishing what proves itself
4) Taste and judgment
Has a strong bar for copy and UX
Can say “this isn’t good enough” and explain why
Who You Are
High-velocity execution - work with urgency, and iterate rapidly to drive progress
Ownership mentality - you take responsibility for outcomes and see initiatives through from idea to launch
Obsessive about details - you spot member friction before anyone else does
Fascinated by customer psychology - you design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - you read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1
Bonus: founder or early-stage startup experience
We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.
Investors
Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
8VC (leading health and bio investor)
Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
Susa Ventures (tier 1 healthcare VC)
Bond Capital (General Partner Jay Simons' early-stage fund within Bond)
Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
Influencers
Shaan Puri (angel and podcast host of my first million)
Brooke Monke (50 million followers across socials)
Justin Mares (founder of Truemed)
Cementing the opportunity
Company Philosophies
We are all here to genuinely do our life’s best work.
Insanely high talent bar, never settling. A players only (see steve jobs)
We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first.
We aim to set the gold standard for team health culture on the planet - live the ethos!
