Principal, International Partnerships (Theia)
Reporting to: SVP Business Development
Function: Business Development / Partnerships
Location: UK
Travel: International travel required
Role Overview
SynMax is building a global partner ecosystem to accelerate adoption of Theia across allied government and defense markets. The Principal, International Partnerships role is a senior individual contributor position responsible for establishing and executing partner-led market access outside the United States, with an initial focus on NATO and allied countries.
This role is outcome-oriented and execution-heavy. You will identify, qualify, and operationalise partners that can credibly represent SynMax in-country, support tenders and procurements, and convert partnership relationships into real pipeline and revenue. This is not a relationship-only or alliance-management role.
Core Purpose
This role exists to:
Drive partnership-led business development with prime contractors, integrators, and trusted resellers in international markets.
Establish credible in-country partner representation in priority NATO and allied countries.
Create structured, repeatable partner engagement models that convert into measurable pipeline and revenue.
Expand SynMax’s international market presence through indirect, partner-led channels.
Key Responsibilities
International Partner Execution
Own partner-led market entry and execution across a defined set of international (primarily NATO/allied) countries.
Identify, qualify, and onboard regional partners including primes, system integrators, and resellers.
Drive partner-supported tenders, bids, and procurements from early qualification through submission and award.
Partner Engagement & Governance
Establish clear operating norms with partners covering roles, responsibilities, deal hygiene, and information flow.
Maintain strong working relationships with active partners while holding them accountable for performance.
Make judgement calls on partner prioritization, engagement depth, and when to disengage from non-performing relationships.
Cross-Functional Collaboration
Work closely with Business Development, Product, Legal, and Customer Success to ensure partners are enabled and aligned.
Support internal teams with partner context, market intelligence, and tender-specific insights.
Capture and codify learnings from international markets to inform internal best practices.