Principal Game Analyst, Narrative Design

London, United Kingdom March 12, 2026 Full Time Tencent Careers Portal (Proprietary)
Business Unit Tencent Games was established in 2003. We are a leading global platform for game development, operations and publishing, and the largest online game community in China. Tencent Games has developed and operated over 140 games. We provide cross-platform interactive entertainment experience for more than 800 million users in over 200 countries and regions around the world. Honor of Kings, PUBG MOBILE, and League of Legends, are some of our most popular titles around the world. Meanwhile, we actively promote the development of esports industry, work with global partners to build an open, collaborative and symbiotic industrial ecology, and create high-quality digital life experiences for players. About the Hiring Team Game Research Center(GRC) is a department focusing on game industry study, game analysis, game design research, data analysis and game development supporting. We’re one of the world’s leading research facility in game industry, building a global knowledge tank to help our teams make better decisions. We’re looking for innovative and passionate team members who love all kinds of games and have insight about the challenging global market. What the Role Entails This position sits within the GRC team. Its core objective is to introduce an international expert with leading narrative design experience to develop systematic narrative capabilities, establish content strategy methodologies, and provide narrative empowerment for key projects.We seek candidates with core creative experience in globally successful narrative-driven projects, a proven ability to build mature narrative systems, and an industry track record that includes awards or teaching/speaking experience in narrative design.Responsibilities: 1. Market Research & Narrative Trend Insights Continuously track global narrative design trends, including branching narratives, immersive storytelling, and narrative systems. Analyze top global narrative works (across GaaS, console, PC, and mobile
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