Performance Marketing Executive

Job Overview

We are looking for a result-driven Performance Marketing Executive who will be responsible for planning, executing, and optimizing digital campaigns across multiple platforms. The ideal candidate should be data-oriented, creative, and eager to grow in a fast-paced environment.

Key Responsibilities

• Plan and execute paid marketing campaigns on platforms like Google Ads, Meta (Facebook & Instagram), and other digital channels

• Monitor campaign performance and optimize for ROI, CPL, and conversions

• Conduct keyword research, audience targeting, and competitor analysis

• Manage budgets and allocate spend effectively across campaigns

• Track and analyze performance metrics using tools like Google Analytics

• Generate weekly and monthly performance reports

• A/B testing of ads, creatives, and landing pages

• Coordinate with design and content teams for campaign creatives

• Stay updated with latest digital marketing trends and tools

Requirements

• Basic understanding of digital marketing and paid ads

• Familiarity with Google Ads and Meta Ads Manager

• Knowledge of analytics tools (Google Analytics preferred)

• Strong analytical and problem-solving skills

• Good communication and coordination skills

• Ability to work in a fast-paced environment

Preferred Skills

• Certification in Google Ads / Meta Ads

• Knowledge of SEO basics

• Understanding of funnels and lead generation strategies

• Basic Excel knowledge (reporting & data handling)

Why Join Us

• Opportunity to work with a growing lifestyle brand

• Hands-on learning and growth in performance marketing

• Exposure to real-time campaigns and strategy building