Linear TV Director, GOC

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

Role Summary and Impact 

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for a Linear TV Director who will: 

• Develop and Lead Media Strategy: Define and direct the overall Linear TV strategy, translating client objectives into actionable media frameworks and leveraging data to drive strategic recommendations. 

• Manage Media Buying & Negotiation: Direct upfront and scatter market buying strategy, anticipate market trends, and cultivate key executive-level relationships with media vendors and partners. 

• Execute and Optimize Campaigns: Oversee end-to-end campaign operations, manage budget pacing, optimize schedules to meet KPI targets, and conduct post-buy analyses for performance insights and growth. 

• Client Relationship Management & Team Leadership: Serve as the senior Linear TV point of contact for key clients, present strategic plans and results, foster cross-functional collaboration, and lead the development of the Linear TV team. 

Skills and Experience 

If this opportunity looks right for you, we are looking for candidates who have: 

• 8+ years of Linear TV planning and buying experience, with at least 3 years in a senior leadership or management role. 

• Deep expertise in media metrics (ratings, GRPs, CPPs) and proficiency with industry tools (e.g., Nielsen, Comscore, Mediaocean) and data platforms. 

• Proven senior-level negotiation skills with a track record of securing favorable deals, coupled with exceptional executive communication and presentation abilities. 

• Demonstrated ability to manage multiple high-priority workstreams, drive team accountability, and strong knowledge of the evolving linear-to-streaming landscape. 

• Bachelor's degree in Marketing, Advertising, Communications, or a related field. 

• Advanced English Level 

 Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include access to internal learning platforms, certifications, and training sessions, life insurance, wellness programs, significant paid time off, preferential partner discounts, employee mental health awareness day , and more.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. 
 
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

For Mexico: 

This position is available in a remote or hybrid work modality. The candidate must perform their work from any location within Mexico. Only Mexican nationals residing in the country or foreign nationals with a valid work permit may apply. Remote work from abroad is not permitted under any circumstances. 

 For Colombia: 

This position is in a remote or hybrid work modality and must be performed within Colombian territory. Only candidates residing in Colombia with a valid work permit may apply. Remote work contracts do not allow employment or relocation abroad. 

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.