GTM Project Manager

BRG Group is looking for a Growth Marketing Manager to drive subscription growth and retention, as well as lead strategic collaborations across our digital content ecosystem. This role sits at the intersection of growth marketing, content strategy, and partnerships—owning initiatives that convert audiences into subscribers and deepen engagement over time. This role requires a highly collaborative, proactive marketer who is both creative and analytically minded. The ideal candidate is comfortable operating in a fast-paced, cross-functional environment and can seamlessly shift between big-picture strategy and hands-on execution. You are an excellent communicator and relationship builder, able to manage internal stakeholders and external partners with equal confidence. You have a strong sense of ownership, curiosity, and a bias toward action is essential, along with the ability to navigate ambiguity, prioritize effectively, and continuously test and learn. Above all, you bring a genuine passion for food, storytelling, and audience engagement. This is an individual contributor role and is site-based at our corporate headquarters and studio test kitchen in Seattle, WA. Key Responsibilities Subscription Growth Lifecycle Marketing Own acquisition, conversion, and retention strategies for digital subscriptions. Plan and execute multi-channel campaigns (email, organic/social, in-app, web). Optimize funnel performance-from awareness through trial, conversion, and renewal. Develop and test offers, pricing strategies, and promotional campaigns. Partner with product and analytics teams to improve onboarding and subscriber experience. Partnership Marketing Collaborations Identify, negotiate, and manage strategic partnerships (products, brands, chefs, creators, platforms). Build co-marketing campaigns that drive subscriber growth and brand visibility. Collaborate with internal teams to integrate partners into content, product, and campaigns. Track and report on partnership performance, ensuring ROI and alignment with growth goals. Campaign Development Execution Brief and collaborate with creative teams on high-performing campaign assets. Lead campaign calendars aligned with editorial, product launches, and seasonal moments. Ensure consistency across channels while tailoring messaging for different audiences. Manage budgets, timelines, and deliverables across campaigns and partners. Analytics Optimization Analyze campaign performance, subscriber behavior, and cohort trends. Use data to inform testing strategies (A/B testing, segmentation, and messaging). Report on KPIs including CAC, LTV, churn, conversion rates, and engagement. Translate insights into actionable recommendations for growth and retention. Cross-Functional Collaboration Partner with editorial and production teams to align marketing with content strategy. Work closely with product, engineering, and CRM teams to implement growth initiatives. Collaborate with finance and operations on forecasting, budgeting, and revenue tracking.