Director, Public Relations & Advertising
Recognized on the Inc. 5000 list of fastest-growing companies and named one of Austin’s Top Workplaces year after year. We invest in exceptional people — with a team of over 800 and growing — fostering our employees’ careers and celebrating them at every step of the way. Four Hands is where passion meets purpose and where your next chapter begins.
In This Role
- Develop and lead brand awareness strategies across PR, social media, and advertising in collaboration with the VP of Marketing and key stakeholders
- Manage relationships with external PR and media agencies, guiding messaging and optimizing campaigns to meet business objectives
- Build and maintain strong relationships with customers, design influencers, media professionals, and other industry influences to enhance brand visibility and engagement
- Create and implement demand-driving strategies to accelerate growth in customer applications and revenue across all customer segments
- Collaborate with internal teams—including Customer Experience, Sales, Product Development, Creative, and Merchandising—to align marketing efforts with business goals
- Monitor key performance indicators, maintain dashboards, and recommend new initiatives based on data and insights
- Other duties as assigned, in accordance with training and qualifications
- Uphold the Core Values and be a valuable member of the Four Hands Team
- Be open and honest
- Reach for excellence
- Act with responsibility
- Value the whole person
- Enjoy the journey
- Lead and mentor team to align with Four Hands’ strategic objectives
- Facilitate effective communication and collaboration among team members, encouraging the sharing of ideas and best practices to drive innovation and successful implementation of digital solutions
- Foster individual growth and skill enhancement through regular feedback, training sessions, and professional development opportunities
- Collaboratively establish clear, measurable goals for the team that align with broader organizational objectives, ensuring accountability and focus
- Monitor progress towards goals through regular check-ins and performance reviews, providing constructive feedback and guidance to help the team achieve their targets
- Promote a culture of continuous improvement by encouraging team members to analyze performance outcomes, identify areas for enhancement, and propose innovative solutions to overcome challenges
- Develop and manage the department’s budget, ensuring efficient allocation of resources and alignment with business priorities
- Develop and implement strategies to achieve departmental and organizational objectives
- Evaluate industry trends and leverage insights to drive innovation and maintain a competitive edge
- Build and maintain strong relationships with key stakeholders, both internal and external, to facilitate collaboration and alignment
The Ideal Person
- 15+ year’s experience in marketing, focusing on traditional and digital advertising, growth marketing, social media and public relations
- Experience managing public relations and advertising programs held to full funnel KPIs
- Bachelor’s degree in marketing or equivalent experience in a relevant field
- Proficiency in basic computer applications, including MS Office suite
- Ability to lead growth-oriented marketing programs
- Presentation and communication skills, with ability to develop marketing strategies and performance measurement
- Understanding of advertising, social media and PR principles along with marketing analytics and ability to track program performance
- Ability to manage schedules and deadlines ensuring work product meets or exceeds brand standards
- Ability to anticipate challenges and take initiatives to resolve issues to avoid escalation