Director of Product, Web & Ecommerce, platforms
Position Overview BRG Group is seeking a Director of Product, Web Ecommerce, platforms to lead the strategic development, design, and implementation of all web-based and eCommerce experiences across our family of global consumer brands, including Breville, Sage, and ChefSteps. This is a high-impact, cross-functional leadership role accountable for defining and delivering best-in-class digital experiences that drive business performance, strengthen brand equity, and enhance customer satisfaction globally. You will oversee a portfolio of digital properties and services, aligning teams across product, design, engineering, marketing, and operations to deliver scalable solutions that meet the diverse needs of customers and stakeholders in over 25 countries. Key Responsibilities 🌐 Digital Experience Product Leadership Own the end-to-end vision, roadmap of BRG’s brand and transactional websites. Define and champion a unified customer experience strategy across multiple brands and regions. Lead global digital product initiatives including eCommerce, content integration, and personalization frameworks. 🛍️ eCommerce Continuously optimize the eCommerce funnel for both direct-to-consumer and partner-integrated solutions. Expand capabilities across cart, checkout, customer loyalty, and subscription management to increase LTV and customer retention. Collaborate with engineering and UX teams to integrate ChefSteps and lifestyle content into immersive shopping experiences. 🧭 Strategy Execution Translate long-term business objectives into detailed product roadmaps and quarterly OKRs. Prioritize competing demands across regions, brands, and internal teams to deliver scalable, localized experiences. Leverage customer data, user feedback, and market insights to iterate and evolve product strategies. 🤝 Stakeholder Alignment Cross-Functional Leadership Partner with global marketing, brand, UX and commercial teams to ensure web and eCommerce platforms support business goals. Facilitate alignment with technical, analytics, and logistics functions to deliver seamless end-to-end solutions. Champion agile ways of working, with responsibility for backlog prioritization, sprint planning, and cross-team coordination. 📈 Performance Analytics Define and track KPIs for customer engagement, sales conversion, and retention across all digital channels. Employ A/B testing, heatmaps, and funnel analysis to refine UX and drive continuous improvement. Prepare and present executive dashboards and quarterly performance reviews.
