Creative & Product Marketing Manager
Mayflower is a technology company that alters the entertainment industry to a new level of perception and engagement.
We are building the future of live entertainment. We believe that by providing people with the best and highest-quality live streaming experience in entertainment, we can tackle the world’s “problems” better, together!
We are seeking an experienced Creative & Product Marketing Manager to join our dynamic team.
Job Responsibilities
Creative & Promotion Ownership
Own creative concepts for: banners, widgets, promo blocks, dynamic formats
Expert-level evaluation of creative ideas and hypotheses
Maintain and evolve the creative pool used by partners
Define creative guidelines and best practices
Provide clear creative direction to designers (without executing assets)
Product Marketing
Package product value propositions for different partner segments
Align messaging with core product activation goals
Adapt creatives to traffic sources and user intent
Ensure consistency between the promotion layer and in-product experience
Hypotheses & Testing
Generate creative-driven hypotheses for testing
Collaborate on prioritization with Growth & Product
Interpret experiment results from a creative perspective
Iterate on creatives based on insights
Collaboration
Core Product Activation Team & Creative Producer. Align on activation goals, creative hypotheses, and promo-layer support without duplicating in-product creative production.
Growth Product & Analytics. Co-create and prioritize creative hypotheses, review experiment results, and translate insights into iterative creative improvements.
Media Buyers & Affiliate Managers. Understand traffic sources, partner needs, and real-world promotion constraints to ensure creatives are relevant, usable, and effective.