Content executive

Location- Mumbai Andheri East (In - Office role)

Key Responsiblity:-

1. Video Content Creation

• Lead ideation for short-form, long-form, and paid video campaigns.
• Oversee scripting, production, and final delivery ensuring every piece reflects our brand identity.
• Adapt existing content into multiple formats, hooks, and versions tailored for different platforms.

2. Trend Spotting & Real-Time Activation

• Track emerging social, cultural, and viral trends to develop timely, trend-based content.
• Work with a roster of agile creators who can deliver quick turnaround videos.
• Collaborate with internal teams to fast track approvals for reactive campaigns.

3. Collaboration & Coordination

• Partner with designers, editors, and marketing teams to maintain brand tone and consistency.
• Coordinate with external creators or agencies when needed.

4. Distribution & Rollout (Good to Have)

• Understand the balance between organic reach and paid amplification.
• Have basic knowledge of planning content rollout timing to maximize engagement and conversions.

Education and exprience:-

1. Graduation in any discipline (mandatory).
2. 1 3 years of experience in content creation, social media, or digital marketing (agency background preferred).
3. Strong hands-on experience in video content production and editing (mobile + basic desktop tools).
4. A strong personal Instagram presence with demonstrated understanding of reels, trends, and audience engagement.
5. Familiarity with tools such as Instagram native tools, CapCut, InShot, Premiere Pro, or similar.

Key Competencies

1. Strong understanding of lo-fi, creator-style content
2. Speed, agility, and execution-first mindset
3. Platform-native thinking (especially Instagram)
4. Creative intuition for hooks and storytelling
5. Ability to work in a fast-paced, content-heavy environment