Brand Manager - Innovation (Multiple Positions)
Job Description
About the role
As a Brand Manager, Innovation, you will serve as a leader within the business, with end‑to‑end ownership of brand strategy and marketing execution across an innovation‑focused portfolio. You will be responsible for shaping short‑ and long‑term growth plans and bringing strategy to life through strong cross‑functional leadership and disciplined execution.
In this role, you will partner closely with Customer Marketing, Innovation, Insights, Sales, Finance, and external agencies to build consumer and customer strategies that drive growth. This position is well suited for someone with a strong bias for action, a strategic mindset, an ownership mentality, and creative problem‑solving skills. You must be comfortable working both horizontally and vertically across the organization to advance multiple priorities and meet deadlines.
What you’ll do
- Lead end‑to‑end brand strategy and marketing campaign development and execution
- Own one‑, three‑, and five‑year growth plans for an innovation‑led portfolio
- Ensure consumers engage with brands consistently and effectively across channels
- Lead innovation and renovation commercialization across product and packaging initiatives
- Partner with cross‑functional teams to bring innovation concepts from strategy through market execution
- Leverage business analytics (equity, share, volume, revenue, competitive insights) to inform decisions and drive performance
- Develop and execute integrated marketing and customer strategies that enhance the consumer experience
- Support category and brand performance reporting to inform key go‑forward decisions
- Lead discussions and presentations with senior leadership and cross‑functional partners
What we’re looking for
- 5+ years of experience in marketing within a CPG or growth‑oriented organization
- Bachelor’s degree required
- Strong strategic capability, including experience in go‑to‑market strategy, marketing plan development, and situation assessment
- Proven experience leading cross‑functional teams and driving alignment
- Experience commercializing innovation and renovation‑based initiatives
- Ability to manage multiple simultaneous projects and deliver against timelines
- Experience developing and executing marketing campaigns
- Action‑oriented, adaptable, and comfortable working in dynamic environments
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$104,200.00 - $130,200.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.
