Brand Manager
Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.
Brand Manager – Drive Growth for Iconic Grocery Brands
We’re looking for a commercial, insight-led Brand Manager to grow one of our key grocery brands in Australia. In this full-time role based at Mt Waverley, you’ll own the brand portfolio and innovation pipeline end-to-end – from opportunity identification and strategy, through to launch and in-market performance.
You’ll partner with cross-functional teams (Sales, Category, R&D, Supply Chain, Finance) and agencies to deliver impactful innovation, compelling brand communications and standout in-store activation.
About General Mills Australia
Join a global food company that makes food the world loves.
Do Old El Paso, Latina Fresh Pasta, and Häagen-Dazs ring a bell? At General Mills, we’re committed to innovation, growth and making a positive impact.
We’re proud to be certified as a Great Place to Work for 6 consecutive years, and one of the Best Workplaces in Australia for Women for the second time in 2025.
What’s in it for YOU?
We believe in helping our people thrive, professionally and personally:
Flexible working: 50/50 home/office model.
Wellbeing focus: Half-day Friday every week to support work–life balance.
Convenience: Free on-site parking at our Melbourne office.
Growth & development: World-class L&D programs and in-house mentoring.
Inclusive culture: Best-practice flexibility and inclusivity where you’re seen, heard and belong.
Your Impact
As Brand Manager, you will:
Lead innovation and renovation projects from idea to launch, acting as marketing lead and stage-gate gatekeeper.
Use brand, consumer, category and customer insights (e.g., Nielsen, Quantium) to spot gaps and growth opportunities.
Own brand profitability and activation, managing GM%, portfolio mix, pricing, packs and value initiatives.
Influence media and BTL activation aligned to brand strategy and power periods.
Build strong retailer relationships and create compelling sell-in materials for range reviews and key customer engagements.
What You Bring
Experience:
2+ years ABM/Brand Management in FMCG (4+ years including NPD project management highly regarded).
Proven track record owning projects end-to-end across innovation and base business.
Perhaps something about working in an international BDT structure?
Skills & mindset:
Strong commercial and analytical skills; confident using data to drive decisions.
Ability to identify consumer trends, opportunities and threats.
Excellent cross-functional stakeholder, international BDT, and agency management, with strong influencing skills.
Proactive, decisive and results-driven, comfortable challenging the status quo with facts.
Excellent communication and high attention to detail.
The Essentials
Education: Bachelor’s degree, preferably in Marketing, Sales or Commerce.
Location: Mt Waverley, VIC (domestic scope, occasional travel – approx. 5%).
Ready to Make Your Mark?
If you’re a commercial, insight-led Brand Manager (or experienced ABM ready for the step up) with a passion for consumer brands, innovation and sustainable growth, we’d love to hear from you.
Apply now and help us make food the world loves, while building the next chapter of your career at General Mills.
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