Associate Director, Sales

Position Overview

The Associate Director will drive revenue growth, strengthen strategic customer relationships, and ensure exceptional delivery quality across key accounts. A core focus of this role is to help Chinese Technology & Durable (T&D) clients expand into global markets by leveraging NIQ GfK’s worldwide insights, data assets, and advisory capabilities. The ideal candidate brings deep industry experience, strong consulting or market‑research background, and fluency in English to operate effectively in a global environment.

Key Responsibilities

1. Achieve Sales and Revenue Targets

- Develop and execute sales and account plans to meet or exceed revenue targets.

- Identify and drive new business opportunities across existing and prospective accounts.

- Maintain accurate pipeline forecasting and provide visibility to leadership.

2. Own and Elevate Strategic Account Relationships

- Serve as the primary senior-level contact for designated key accounts.

- Build long‑term, trusted partnerships with senior executives and decision makers.

- Understand client strategies and challenges; align NIQ GfK solutions to create meaningful business value.

3. Support Chinese T&D Clients’ Global Expansion

- Act as the strategic partner helping Chinese T&D brands expand into overseas markets.

- Leverage NIQ GfK’s global data, local market expertise, and cross‑country delivery resources to support clients’ international growth.

- Collaborate with global and regional teams to package insights, deliverables, benchmarks, and best practices relevant to different markets.

- Provide strategic recommendations on market entry, consumer behavior, competitive landscape, and category dynamics across regions.

- Ensure smooth coordination between China-based clients and NIQ GfK’s international teams.

4. Cross-Functional Collaboration & Delivery Excellence

- Partner closely with delivery, operations, global product, and other cross‑functional teams.

- Ensure high-quality execution and proactively manage client expectations.

- Identify risks early and lead resolution efforts with internal stakeholders.

- Maintain strong communication loops between clients and all internal teams.

• Bachelor’s degree required, MBA or equivalent preferred.
• 8+ years of experience in enterprise sales, key account management, or business development.
• Experience working with technology or durable goods clients, either as a major vendor/partner or from the client side.
• Consulting or market research background with strong analytical capabilities.
• Proven success in helping clients expand internationally is highly desirable.
• Strong executive communication, negotiation, and relationship‑building skills.
• Fluent in English (written & spoken); able to work confidently in multinational settings.

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion