How to Apply to Synthesia

Key Takeaways

Synthesia is a leading AI video platform — demonstrating genuine product knowledge and enthusiasm for generative AI will significantly strengthen your application.
The company uses Ashby as its ATS, so format your resume cleanly with standard headings, relevant keywords, and PDF format for optimal parsing and recruiter visibility.
Tailor your resume and application to the specific role, highlighting quantifiable achievements, relevant industry experience, and any language skills required for regional positions.
Expect a structured, multi-stage interview process that typically includes a recruiter screen, skills assessment, team interviews, and a final leadership conversation — prepare for practical, scenario-based evaluations.
Emphasize your startup mindset — Synthesia values candidates who are adaptable, proactive, and comfortable building in fast-changing environments.
Complete all application fields and screening questions thoroughly in Ashby, as incomplete applications may be filtered out early in the process.
Research Synthesia's competitive landscape, recent funding milestones, and product updates to demonstrate informed enthusiasm during interviews.
For customer-facing roles, prepare to discuss how you'd help enterprise clients leverage AI video technology to solve specific business challenges.

About Synthesia

Synthesia is a leading AI video generation platform that enables businesses and individuals to create professional-quality videos using AI-generated avatars and voiceovers, eliminating the need for traditional video production equipment, actors, or studios. Founded in 2017 and headquartered in London, the company has rapidly grown into one of the most prominent AI startups in Europe, serving thousands of enterprise customers including many Fortune 500 companies. Synthesia has raised significant venture capital funding and is widely recognized as a pioneer in the generative AI space. The company's culture is commonly described as fast-paced, innovation-driven, and mission-oriented, with a strong emphasis on democratizing video content creation. With a distributed and international workforce, Synthesia typically embraces remote and hybrid work models, attracting talent from diverse backgrounds across engineering, design, sales, marketing, and customer success. The company operates at the intersection of artificial intelligence, natural language processing, and creative technology, making it an attractive destination for professionals passionate about cutting-edge AI applications and the future of content creation.

Application Process

Explore Open Roles on the Careers Page
Begin by visiting Synthesia's official careers page at synthesia.io/careers. With approximately 66 active job listings spanning design, sales, customer success, marketing, and technical support, you'll find roles organized by department and location. Take time to read each job description thoroughly, paying close attention to required qualifications, preferred experience, and any specific language requirements (e.g., German-speaking roles for DACH market positions). Synthesia commonly lists both junior and senior-level positions, so identify the role that best matches your experience level and career aspirations.
Submit Your Application Through Ashby
Synthesia uses Ashby as its applicant tracking system (ATS). When you click 'Apply' on a job listing, you'll typically be directed to an Ashby-powered application form. You'll need to upload your resume, provide contact details, and may be asked to answer role-specific screening questions. Some positions may request a cover letter, portfolio link, or additional materials. Ensure your resume is formatted cleanly and optimized for ATS parsing — avoid complex tables, headers/footers with critical information, or image-based text that automated systems may struggle to read.
Initial Screening and Recruiter Review
After submission, your application will typically be reviewed by Synthesia's talent acquisition team. Many fast-growing startups like Synthesia conduct an initial recruiter screen, often a 20-30 minute phone or video call, to assess basic qualifications, cultural alignment, motivation for joining the company, and salary expectations. Be prepared to articulate why you're interested in Synthesia specifically, your understanding of the AI video generation space, and how your background aligns with the role. This is also your opportunity to ask questions about the team, growth trajectory, and day-to-day responsibilities.
Technical or Functional Assessment
Depending on the role, you may be asked to complete a skills-based assessment. For design roles (such as Junior Digital Designer or Product Designer), this commonly involves a design challenge, portfolio review, or case study presentation. Sales roles like Strategic Account Executive or SDR positions may include a mock pitch, role-play scenario, or sales case study. Technical Support and Customer Support roles might involve a written exercise simulating a customer interaction. Instructional Designer candidates may be asked to create a sample learning module or storyboard. These assessments are typically designed to evaluate practical skills rather than theoretical knowledge.
Team and Hiring Manager Interviews
Candidates who perform well in the assessment stage are commonly invited to interview with the hiring manager and potential team members. These interviews typically explore your technical depth, collaboration style, problem-solving approach, and alignment with Synthesia's values and mission. For senior or principal-level roles, expect more strategic and leadership-oriented questions. Many applicants report that Synthesia's interview panels are conversational and focused on real-world scenarios rather than abstract puzzles.
Final Interview and Offer Stage
The final stage often involves a conversation with a senior leader or cross-functional stakeholder. This round typically focuses on cultural fit, long-term career goals, and your potential impact within the organization. If successful, you'll receive an offer that commonly includes competitive compensation, equity options (typical for venture-backed startups), and benefits. The entire process from application to offer typically spans 2-4 weeks, though timelines can vary based on role seniority and hiring urgency.

Resume Tips for Synthesia

Critical Highlight AI, SaaS, or Technology Industry Experience

Synthesia operates at the forefront of generative AI and SaaS. Tailor your resume to emphasize any experience with AI products, machine learning platforms, SaaS companies, or technology startups. Even if your role wasn't directly technical, demonstrating familiarity with AI concepts, video technology, or enterprise software will help you stand out. Use specific terminology from the job description — terms like 'AI-generated content,' 'enterprise SaaS,' 'product-led growth,' or 'customer lifecycle management' can signal relevance to both human reviewers and the Ashby ATS.

Critical Quantify Your Impact with Metrics

Startup environments like Synthesia value candidates who can demonstrate measurable impact. Instead of listing responsibilities, frame your achievements with concrete numbers. For sales roles, include quota attainment percentages, deal sizes, and pipeline generation figures. For design roles, mention project outcomes like conversion rate improvements or user engagement metrics. Customer success candidates should highlight retention rates, NPS improvements, or expansion revenue. Marketing professionals should quantify campaign ROI, lead generation numbers, or event attendance figures.

Critical Use a Clean, ATS-Compatible Format

Since Synthesia uses Ashby, ensure your resume is formatted for optimal parsing. Use standard section headings (Experience, Education, Skills), avoid placing critical information in headers or footers, and stick to common fonts. Submit in PDF format unless otherwise specified. Avoid multi-column layouts, text boxes, or graphics that may not parse correctly. Ashby is generally a modern ATS with good parsing capabilities, but clean formatting ensures nothing is lost in translation.

Demonstrate Startup Mindset and Adaptability

Synthesia is a high-growth startup, and your resume should reflect comfort with ambiguity, cross-functional collaboration, and wearing multiple hats. Highlight instances where you took initiative beyond your job description, launched new processes, worked in fast-paced environments, or contributed to rapid scaling efforts. Phrases like 'built from scratch,' 'first hire in department,' 'scaled process from X to Y,' or 'operated in a zero-to-one environment' resonate strongly with startup hiring teams.

Tailor for Specific Role Requirements and Language Skills

Several Synthesia roles require specific language skills (e.g., German for DACH-focused positions) or domain expertise (e.g., instructional design methodology). Make these qualifications immediately visible on your resume — consider placing language proficiency levels and relevant certifications near the top. For roles like Instructional Designer, mention specific frameworks (ADDIE, SAM) and tools (Articulate, Captivate). For Field Marketing Manager - DACH, highlight regional market knowledge and event management experience in German-speaking markets.

Include a Compelling Professional Summary

Open your resume with a 2-3 sentence professional summary that positions you specifically for the Synthesia role you're targeting. Reference the intersection of your experience with the company's mission — for example, 'Customer success leader with 5+ years in enterprise SaaS, passionate about helping organizations leverage AI to transform content creation workflows.' This immediately signals relevance and intentionality to recruiters who may be reviewing hundreds of applications.

Showcase Familiarity with Synthesia's Product

If you've used Synthesia's platform or similar AI video tools, mention this on your resume or in your application. Candidates who demonstrate genuine product knowledge and enthusiasm for the technology commonly stand out. Consider creating a short Synthesia video as part of your application (if appropriate for the role) to demonstrate both product familiarity and creative initiative.

ATS System: Ashby

Ashby is a modern, all-in-one recruiting platform used by many high-growth technology companies and startups. It combines applicant tracking, scheduling, CRM, and analytics into a single system. Ashby is known for its clean candidate experience, structured hiring workflows, and strong reporting capabilities. When you apply to Synthesia, your resume and application data are processed through Ashby, where recruiters can search, filter, and evaluate candidates using keywords, qualifications, and screening question responses. Ashby's parsing engine is generally considered more modern and capable than legacy ATS platforms, but following formatting best practices still ensures optimal results.

Use standard resume section headings like 'Work Experience,' 'Education,' 'Skills,' and 'Summary' to ensure Ashby correctly categorizes your information.
Include relevant keywords from the job description naturally throughout your resume — Ashby allows recruiters to search and filter by specific terms, so matching the language of the posting increases your visibility.
Submit your resume as a PDF with selectable text (not a scanned image) to ensure the parsing engine can extract your information accurately.
Complete all required and optional fields in the application form thoroughly — Ashby's structured data fields help recruiters filter candidates, and incomplete profiles may be deprioritized.
Avoid using complex formatting elements like tables, multi-column layouts, text boxes, or infographic-style designs that may not parse correctly even in modern ATS platforms.
If the application includes screening questions, answer them thoughtfully and completely — these responses are often used as initial filtering criteria by the recruiting team.

Complete Ashby Resume Guide

Interview Culture

Synthesia's interview culture is commonly described as rigorous yet approachable, reflecting the company's blend of high-performance startup energy and collaborative, people-first values. As a company building cutting-edge AI technology, interviewers typically value intellectual curiosity, creative problem-solving, and a genuine passion for the potential of artificial intelligence to transform how people communicate and learn. Many applicants report that Synthesia's interview process is well-structured and transparent, with recruiters providing clear expectations about each stage, timeline, and evaluation criteria upfront. This is consistent with companies using Ashby, which enables structured interview scorecards and standardized evaluation processes to reduce bias and improve hiring quality. For technical and design roles, expect hands-on assessments that mirror real work you'd do on the job — Synthesia typically favors practical demonstrations of skill over abstract whiteboard exercises. For go-to-market roles in sales, customer success, and marketing, interviews commonly include scenario-based questions, role-plays, and strategic thinking exercises that test your ability to operate in a fast-moving, consultative selling environment. Cultural fit conversations at Synthesia often explore your comfort with ambiguity, your ability to operate autonomously in a distributed team, and your alignment with the company's mission of making video creation accessible to everyone. Given the company's international footprint and diverse customer base, demonstrating cross-cultural awareness and strong communication skills is typically valued across all roles. Candidates who show they've researched Synthesia's product, understand the competitive landscape, and can articulate a clear vision for how they'd contribute tend to make the strongest impression.

What Synthesia Looks For

Genuine passion for AI technology and its potential to democratize content creation
Demonstrated ability to thrive in fast-paced, high-growth startup environments with evolving priorities
Strong analytical and data-driven mindset with the ability to quantify impact and make evidence-based decisions
Excellent communication and collaboration skills, particularly important for distributed and international teams
Proactive, self-starter mentality with a track record of taking ownership and driving initiatives independently
Customer-centric thinking and a deep understanding of how technology solves real business problems
Adaptability and comfort with ambiguity — the ability to build processes and frameworks where none exist
Relevant domain expertise, whether in design, sales, customer success, marketing, or technical support
Cultural awareness and language skills for region-specific roles (e.g., German fluency for DACH market positions)
Intellectual curiosity and a continuous learning mindset, staying current with AI and industry developments

Frequently Asked Questions

What is Synthesia and what does the company do?

Synthesia is an AI-powered video generation platform that allows users to create professional videos using AI avatars and voiceovers in over 120 languages. The platform eliminates the need for cameras, actors, or studios, making video production accessible and scalable for businesses of all sizes. Synthesia serves thousands of enterprise customers and is widely recognized as a leader in the generative AI space.

What ATS does Synthesia use, and how should I format my resume?

Synthesia uses Ashby as its applicant tracking system. To optimize your resume for Ashby, use a clean, single-column layout with standard section headings, include relevant keywords from the job description, submit as a PDF with selectable text, and avoid complex formatting like tables, text boxes, or infographic elements. Complete all application fields and screening questions thoroughly.

Does Synthesia offer remote work opportunities?

Synthesia is commonly known for embracing flexible and distributed work arrangements, with team members located across multiple countries. However, specific remote work policies can vary by role and team. Check individual job listings for location requirements, as some positions may require proximity to specific offices or markets (e.g., DACH-focused roles may prefer candidates based in Germany, Austria, or Switzerland).

What types of roles does Synthesia typically hire for?

Synthesia hires across a wide range of functions including product design, digital design, instructional design, sales (account executives and SDRs), customer success, customer support, technical support, marketing (including field marketing), and executive/administrative support. The company commonly has 50-70+ open positions at any given time, reflecting its rapid growth trajectory.

How long does the Synthesia interview process typically take?

Based on common patterns at high-growth startups using structured hiring processes, the Synthesia interview process typically spans 2-4 weeks from initial application to offer. This can vary based on role seniority, the number of interview stages, and scheduling logistics. The process commonly includes a recruiter screen, a skills-based assessment, team interviews, and a final leadership conversation.

Do I need AI or technical experience to apply to Synthesia?

Not necessarily. While technical roles may require specific AI or engineering expertise, many positions at Synthesia — including sales, marketing, customer success, design, and support roles — prioritize domain expertise and transferable skills over deep technical AI knowledge. However, demonstrating genuine interest in AI technology and familiarity with Synthesia's product will strengthen any application regardless of the role.

Are there language-specific roles at Synthesia?

Yes, Synthesia commonly posts roles requiring specific language skills, particularly for positions focused on regional markets. For example, Sales Development Representative roles targeting the DACH region may require German fluency, and Field Marketing Manager positions for specific geographies may require local language proficiency. Always check the job description for language requirements and prominently feature your language skills on your resume if applicable.

What should I include in my application to stand out at Synthesia?

To stand out, tailor your resume to the specific role with quantified achievements, demonstrate knowledge of Synthesia's product and the AI video generation market, highlight relevant startup or SaaS experience, and complete all application fields thoroughly. If appropriate for the role, consider creating a short video using Synthesia's platform to showcase both your creativity and product familiarity. Thoughtful answers to screening questions and a well-crafted cover letter (if requested) can also differentiate your application.

What is the company culture like at Synthesia?

Synthesia's culture is commonly described as innovative, fast-paced, and mission-driven, with a strong focus on collaboration and impact. As a well-funded AI startup, the company typically attracts ambitious professionals who are excited about building transformative technology. The international and distributed nature of the team means cross-cultural communication and autonomy are highly valued. Many employees and candidates report a supportive, transparent environment where individual contributions are recognized and career growth is encouraged.

Sample Open Positions

Sources

Synthesia Official Careers Page — Synthesia
Synthesia Official Website — Synthesia
Ashby - Recruiting Platform for High-Growth Companies — Ashby
Synthesia Company Profile - Crunchbase — Crunchbase
Synthesia LinkedIn Company Page — LinkedIn