Ведущий менеджер по активации продаж, Москва завод Шерризон
Обязанности: Support & realize SPO1 AFH customers marketing activations strategy development 2-3 times per week support sales teams in Customers meeting to embed AFH marketing strategy execution in specific Customer. Execute marketing piece within AFH Customer streams: internal (e.g. Customers Reviews, Customers AOPs) and external Supports Sales Teams by utilizing PepsiCo capabilities to deliver strategically important activation in TOP customers to build brand awareness Drive commercial and actionable business solutions through fact-based Selling Stories, successful marketing activations; Increase sales team’s selling due to marketing activations in AFH customers Find opportunities to developing activation in AFH customers. Execution marketing activation realization. Develop new tools for sales team to build brand awareness in AFH customers Develop special projects & POSM for AFH - activations, multi-packs, DMPs to increase off-take and increase sales in outlets. A&M/CDA contracts – develop visibility strategy in customers to reach HALO effect, document flow Work with supplier - development of POSM, selection of the most suitable to PepsiCo's global strategy. Close cooperation with brand teams, DX, insight and other teams to realize AFH marketing strategy & be in line with PepsiCo brands goals Требования: 3 years+ experience in FMCG, ideally in customer marketing, trade marketing, marketing, sales, insight, commercial Capability to analyze marketing activation through all available sources of information so as to identify category strategic drivers for growth Experience of working for, or with Horeca to deliver tangible results in marketing projects Strong statistical and analytical skills, ability to working with large quantities of data, and recognize trends and connections in data Demonstrated ability to work with Customer teams (external and internal), external agencies and with other markets PC & software skills required (Excel, PowerPoint, Word) and experience with advanced analytical Tools Условия: ПСХ