Performance Marketing Advisor

Supports strategic planning process in collaboration with several areas of marketing, including countries, vertical and portfolio marketing (per appendix attached), marketing analytics (including pipeline conversion throughout the funnel) and content strategies. Partner with in-country marketing programs in support of business goals which include both online and offline activities, ensuring programs meet predefined success criteria. Provide post activity analytics to define best practices. Acts as key liaison in designated country field marketing in the activation of marketing activities across various execution teams with a focus in marketing automation, as well as paid and organic media. Maintains customer-focused approach across all marketing practices within their assigned remit, acting as a guide and governance for the region to ensure the customer's experience with Zebra is always the highest priority. Serves as optimization advisor, including contact database health and go-to market creative, messaging and experience. Leverages customer profile data and behavioral activity to spearhead sequenced programs that ultimately lead to right time, right message delivery. Oversees budget utilization to ensure ROI is achieved throughout the funnel with value vs volume model across digital demand generation marketing programs, ultimately accountable for the best use of these funds throughout the year within their remit. This includes advising DCoE on best use of funds to support regional business revenue targets. Function as the digital marketing subject matter expert representing their designated countries, verticals/priorities to align with regional best practice. Act as the voice of their designated countries, verticals/priorities to global stakeholders (DCoE). Collaborates with other program marketers throughout their region as well as globally to ensure ongoing learning and best practices. Support channel marketing with to & through tactics and analytics. Campaign Planning & Strategy Platform Expertise Performance Optimization Analytics & Data Interpretation Audience & Targeting Capabilities Technical & Tools Knowledge Tag management (Google Tag Manager) Pixel tracking implementation Marketing automation tools Excel / data analysis tools Creative & Collaboration Collaboration with creative teams for ad assets Copy testing and creative performance analysis Landing page optimization coordination Strategic & Business Skills ROI-driven decision making Budget forecasting Cross-channel marketing strategy Stakeholder communication Bachelor's degree in Marketing, Public Relations, Communications or similar 8+ years of managing Marketing programs or processes Strategic Planning: Collaborate on marketing strategy with sales, product, and analytics teams. Analytics & Metrics: Measure the pipeline, conversion, and ROI of campaigns, and optimize based on results. Digital Marketing: Act as the subject matter expert in digital marketing, including automation, paid, and organic media. Data & Customer Management: Maintain contact database health and use customer data to personalize communication. Budget Management: Manage and optimize the marketing budget to ensure maximum return on investment (ROI). Collaboration & Communication: Serve as the main liaison between local and global marketing teams, and support channel marketing. Customer Focus: Ensure the customer experience is the top priority in all marketing activities.