Head of Demand and Performance

Lead sales-aligned marketing plans across priority countries and verticals by collaborating with regional and global teams to develop integrated marketing programmes, leveraging both online and offline touchpoints to drive pipeline acceleration, opportunity progression, and revenue performance across the full buyer journey. Spearhead the strategic marketing planning process at the regional level that aligns with overall business objectives (global & regional priorities considered). Own performance data, intent signals, and funnel insights to prioritise segments and recommend where investment should be focused, scaled, optimised, or stopped, in partnership with the Marketing Analytics team. Drive regional paid media strategy and budget allocation to maximise pipeline impact. Lead a group of performance marketers with clear objectives aligned with pipeline growth, opportunity progression, and revenue performance, while coaching the team to enhance expertise in demand generation, experimentation, and data-driven marketing practices. Bring external market perspectives and growth best practices to challenge thinking, raise expectations, and improve commercial impact. Bachelor's degree or higher in Marketing, Business, or a related discipline. 8+ years of relevant experience, including experience managing or developing marketing teams within B2B technology or industrial technology environments with enterprise sales models. Strong analytical and strategic thinking, using data and audience insights to inform segmentation, prioritisation, and marketing investment decisions. Ability to translate data and insights into actionable strategies and communicate them clearly to influence senior stakeholders. Experience using marketing technology platforms and performance dashboards to measure and optimise marketing performance. Collaborative and proactive team player who builds alignment across global and regional teams and understands EMEA market dynamics and cultural nuances. Collaborate with the CoE on full-funnel alignment. Architect and maintain robust processes for lead flow, handoffs, and reporting, providing a clear end-to-end view of the EMEA funnel to drive significant regional impact. Ensure consistent activation across marketing channels to maximise campaign performance and pipeline impact. Provide regular insights to stakeholders on the impact of marketing performance, pipeline impact, and optimisation opportunities.